The Intellectual Property Office of the Philippines (IPOPHL) trademark gazette records an application for UNICORN TOOLS filed on 2 August 2021 by Kathleen P. Zheng, with an address in Tondo, Manila. The listed goods included electric drills, electric grinders, hammers, cutters/wire cutters, and non-electric screwdrivers, placing the mark directly within the tools and machinery sector. 2

Publicly available information regarding the corporate history of Unicorn Tools is limited compared to major international tool manufacturers. Marketplace materials describe the brand as having more than 30 years of operating history and claim a customer base exceeding 10 million. However, these figures appear in promotional content rather than independently audited corporate records and should be treated as brand claims rather than verified facts. 3

The brand’s current online footprint indicates a strategy centered on offering a large catalog of relatively affordable equipment rather than concentrating on a single narrow category. Its Philippine trademark record confirms that UNICORN TOOLS has been formally associated with tools in the country, with the 2021 filing covering both electric machinery (Class 7) and hand tools (Class 8). 2

A defining characteristic of Unicorn Tools is the breadth of its catalog, which functions as a one-stop equipment source ranging from DIY implements to industrial-style machinery.

Power tools

The brand sells a variety of electric workshop machinery, including:

• Electric drills
• Impact drills
• Grinders
• Demolition hammers
• Jackhammers
• Jigsaws
• Miter saws
• Table saws
• Band saws

Philippine marketplace listings feature specific models such as an 8-inch band saw, an 1,800 W table saw, impact drills, and heavy-duty demolition hammers. 4

Hand tools

The Unicorn Tools range extends into conventional workshop equipment consistent with the categories covered by its Philippine trademark application. 2 Offerings include:

• Screwdrivers
• Pliers
• Wrenches
• Socket sets
• Toolboxes
• Cutting tools
• General-purpose tool sets

Agricultural equipment

Unicorn Tools maintains an extensive selection of agricultural and rural equipment, giving it a presence beyond standard construction and DIY tools. Listings include:

• Grass cutters
• Rotary tillers/cultivators
• Feed pellet machines
• Grain and rice milling equipment
• Corn grinders
• High-pressure agricultural sprayers
• Agricultural pumps

Pumps and water equipment

The catalog includes various pumps and water-handling equipment, such as submersible and sewage pumps. Current Philippine listings describe Unicorn cutting-type sewage pumps designed for irrigation and wastewater applications.

Workshop and specialized equipment

The brand’s online inventory covers specialized machines often found in automotive or industrial settings, including:

• Automotive service equipment
• ATF transmission-fluid pumps
• Pipe-cleaning equipment
• Laminating machines
• Pool-cleaning equipment
• Gate openers
• Industrial-style machinery

This broad assortment characterizes Unicorn Tools as an equipment and machinery brand rather than solely a hand-tool manufacturer.

Portable power and electrical products

Unicorn Tools markets portable power solutions, including a 220 V multifunction portable power station promoted for emergency power, charging, and outdoor use. 1 Marketplace materials also associate the brand with radios, speakers, solar fans, and lamps.

Unicorn Tools competes primarily in the value-oriented segment of the Philippine tools market. Unlike specialized professional brands such as Bosch Professional, Makita, or DeWalt, Unicorn Tools offers a wider assortment at generally accessible price points. Its marketplace storefronts contain hundreds of listings covering both consumer and semi-professional equipment.

Target customers include:

• DIY enthusiasts
• Homeowners
• Small contractors
• Mechanics
• Farmers
• Workshops
• Small businesses
• Construction workers
• General consumers seeking affordable machinery

This approach aligns with Philippine e-commerce dynamics, where buyers frequently compare specifications and prices across multiple sellers.

Online retail is central to the modern identity of Unicorn Tools. The brand operates a Unicorn Tools storefront on Shopee Philippines, displaying a rating around 4.8 with over 20,000 followers. The catalog encompasses hundreds of products, from ladders and power stations to agricultural machinery. Individual listings for items like demolition hammers and tool sets identify Unicorn Tools as the seller.

The brand is also present on Lazada Philippines, where product listings identify Unicorn Tools as the seller and display a seller rating of approximately 96%. 4

Marketplace data suggests a generally positive consumer response, though ratings reflect user satisfaction rather than independent laboratory testing. Some Unicorn Tools products have accumulated ratings between 4.7 and 5.0 out of 5 on Shopee, with high ratings also appearing on Lazada listings.

Customer feedback commonly highlights:

• Value for money
• Power and performance
• Delivery speed
• Build quality
• Ease of use
• Durability under repeated use

Complaints associated with specific products do occur, which is typical for large marketplace catalogs. Consequently, the reputation of Unicorn Tools should not be automatically applied to every item in its inventory.

Promotional materials state that Unicorn Tools products have received BPS certification and that the brand has received SUPERBRANDS Philippine’s Choice (Product Quality) recognition.

These claims must be distinguished from product-specific certification. An award or certification associated with one model or period does not guarantee that every Unicorn Tools product carries the same certification. For electrical and power equipment specifically, consumers should verify certification markings and documentation for the specific model intended for purchase.

The Intellectual Property Office of the Philippines provides key public evidence regarding the brand. The UNICORN TOOLS mark was published in the IPOPHL trademark gazette with the following details:

• Application number: 4/2021/00518070
• Filing date: 2 August 2021
• Applicant: Kathleen P. Zheng
• Location: Tondo, Manila, Philippines
• Goods: Electric drills, electric grinders, hammers, cutters/wire cutters, and non-electric screwdrivers, among others. 2

This establishes a formal Philippine trademark record, although the filing alone does not constitute a complete corporate history or prove that all products sold under the name originate from a single factory.

Public information does not clearly establish a single manufacturing facility or a fully vertically integrated company behind Unicorn Tools. The vast product variety—ranging from hand tools to rice mills, power stations, and pumps—makes it difficult to infer a unified manufacturing operation from marketplace listings.

It is therefore accurate to describe Unicorn Tools as a brand, retail label, and product line rather than claiming that every item is manufactured in a single Unicorn-owned factory. Many value-oriented tool brands utilize contract manufacturing and OEM/ODM production for different categories.

The distribution strategy of Unicorn Tools is heavily oriented toward direct-to-consumer e-commerce. This allows the brand to sell directly to Philippine consumers without exclusive reliance on traditional hardware store networks, which is advantageous for bulky or specialized items with limited retail availability.

The extensive catalog enables customers to source both inexpensive household products and larger machinery through a single storefront.

The name Unicorn Tools is not unique internationally. For example, a Dutch company called Unicorn tools & equipment operates from Haarlem and specializes in tools and servicing equipment for the automotive and HVAC&R industries. That entity is separate from the Philippine Unicorn Tools marketplace brand discussed here. 3 Other international businesses also use “Unicorn” in connection with drilling equipment and machinery. References to Unicorn Tools should therefore always be interpreted according to geographical and commercial context.

The brand’s catalog reveals a comprehensive strategy spanning DIY, home improvement, professional tools, automotive, agriculture, construction, electrical, and specialized machinery. Instead of specializing in a single category, Unicorn Tools provides a one-stop equipment catalog. A single storefront may simultaneously list a demolition hammer, corn grinder, rice mill, portable power station, sewage pump, gate opener, and laminating machine.

Unicorn Tools is a Philippine-market tools and equipment brand known for its unusually broad, value-oriented range of power tools, hand tools, agricultural machinery, pumps, workshop equipment, and consumer hardware, distributed heavily through online marketplaces such as Shopee and Lazada.

Key characteristics include:

1. Very broad product selection
2. Strong Philippine marketplace presence
3. Value-oriented pricing
4. Products ranging from DIY tools to agricultural and industrial-style equipment
5. Formal Philippine trademark presence
6. Significant customer visibility on Shopee and Lazada

Prospective buyers are advised to evaluate individual models rather than relying solely on the brand name, particularly for heavy-duty or safety-critical machinery. Specifications, warranty coverage, replacement parts availability, electrical certification, and after-sales support can vary across such a broad catalog.

1. Unicorn Tools 220v Portable Power Bank & Multi-function Solar Generator
2. Intellectual Property Center, 28 Upper McKinley Rd.
3. Unicorn tools & equipment
4. Buy Unicorn Tools Hand Tools for sale online | Lazada Philippines