The earliest solid public evidence places VBIGER’s commercial use in 2014. U.S. trademark records for the brand state a first use anywhere date of March 1, 2014, and a first use in commerce date of May 1, 2014. The trademark owner is identified as Shenzhen Zhihuichuangxiang Technology Co., Ltd.[2]

The company’s earlier trademark activity is particularly informative because VBIGER was not originally limited to one type of product.

A U.S. trademark registration filed in 2015 covered Class 18, including backpacks, handbags, hiking bags, school bags, sports bags, travelling bags, wallets, purses, briefcases, umbrellas, and related leather/leather-substitute goods.

A subsequent VBIGER trademark filing covered Class 25, including footwear, clothing, gloves, hats, scarves, shawls, sports shoes, waterproof jackets and pants, and other apparel. That mark was registered in the United States on May 21, 2019.[2]

This suggests that VBIGER developed as a broad accessories/fashion brand rather than as a specialist backpack or outdoor-equipment company.

Meaning of the name

There does not appear to be an officially documented expansion or translation of the name.

The U.S. trademark records explicitly state that “VBIGER” has no meaning in a foreign language.[2]

The brand has also used a stylised logo incorporating the letters V, B and G above the VBIGER wordmark in an earlier trademark.

Therefore, interpretations such as “V + bigger” should be treated as speculation rather than the official meaning of the brand.

VBIGER’s current online catalogue is considerably broader than its early trademark classifications.

Its official store currently lists hundreds of products and organises them into categories including:[1]

• Bags & backpacks
• Belts
• Gloves
• Hats
• Scarves and shawls
• Shoulder and crossbody bags
• Laptop/business backpacks
• Children’s bags
• Diaper/maternity bags
• Outdoor backpacks
• Wallets and other accessories
• Travel-oriented products
• Sports-related gloves and accessories

The current catalogue contains approximately 284 listed products at the time of the source’s latest crawl.[1]

Bags and backpacks

Bags are arguably the most recognisable part of the VBIGER product portfolio.

The brand sells products ranging from ordinary fashion shoulder bags and handbags to:

• School backpacks
• Laptop backpacks
• Business backpacks
• Travel backpacks
• Hiking daypacks
• Drawstring gym bags
• Hydration packs
• Waterproof/dry bags
• Crossbody bags
• Anti-theft bags

For example, its outdoor collection includes hydration packs, waterproof dry bags, 15L hydration backpacks, and 40L outdoor daypacks.[1]

The broader bag catalogue also includes products marketed around laptop protection, USB charging ports, RFID pockets, travel, and everyday commuting.[1]

Gloves

Gloves represent another longstanding VBIGER category.

The brand offers winter gloves, touchscreen gloves, sports gloves, ski gloves, and other cold-weather products. Its trademark history is consistent with this category: gloves were explicitly included in the company’s Class 25 trademark goods.[2]

Hats, scarves and winter accessories

VBIGER also sells hats, beanies, scarves, and related winter accessories.

Historical product listings include knitted hat-and-scarf sets with fleece lining, while the current store continues to categorise hats and scarves as major product groups.[1][2]

Fashion accessories

The catalogue extends into belts, wallets, handbags, and other fashion accessories. The current store positions these products for both men and women rather than operating as a narrowly focused outdoor brand.[1][2]

VBIGER appears to occupy the affordable, mass-market segment rather than the premium fashion or technical-outdoor segment.

Several characteristics support this assessment:

1. Wide product assortment rather than a small number of highly specialised products.
2. Relatively low price points across many products on its current store.
3. Products designed for ordinary use—school, commuting, travel, winter weather, sports, and casual fashion.
4. A mixture of functional features such as USB ports, laptop compartments, RFID pockets, and hydration systems with conventional fashion styling.[1][2]

For example, current VBIGER outdoor backpacks shown on its store range from roughly $20–$43, while many fashion bags and accessories are similarly positioned at relatively accessible prices.[1][2]

That makes VBIGER more comparable to an online value-oriented accessories brand than to companies such as The North Face, Patagonia, Osprey, or Samsonite.

VBIGER has also been visible in the broader ecosystem of online marketplace brands.

A 2023 presentation about the Amazon seller ecosystem, for example, listed VBIGER among numerous brands encountered on Amazon.

Academic discussion of online commerce has likewise used VBIGER as an example of the type of lesser-known consumer brand encountered by Amazon shoppers searching for generic products such as gloves.

This is useful context for understanding VBIGER’s market identity: its visibility has historically been tied substantially to e-commerce and marketplace-style retail rather than to a large physical retail footprint or traditional luxury/fashion distribution network.

The strongest publicly accessible ownership evidence comes from U.S. trademark records.

The registered owner of the VBIGER trademarks is:

Shenzhen Zhihuichuangxiang Technology Co., Ltd.

The trademark records identify the entity as a limited company and list it as both the original applicant and owner of the relevant registrations.[2]

However, publicly available sources provide considerably less information about the company’s:

• Founders
• Executive leadership
• Employee count
• Annual revenue
• Manufacturing facilities
• Investors
• Subsidiaries
• Physical retail network

Consequently, it would be misleading to invent a detailed corporate history for VBIGER.

VBIGER is associated with a Chinese company, but that does not by itself establish that every VBIGER product is manufactured in a particular factory or exclusively in China.

Public sources do not provide enough reliable information to identify a comprehensive list of VBIGER manufacturing facilities or suppliers.

This is an important distinction because VBIGER’s marketplace presence can make it easy to assume that the brand itself operates its own factories. The available evidence does not establish that.

Based on its product portfolio, VBIGER’s apparent design philosophy is centred around practicality + affordability + casual fashion.

Common product characteristics include:

• Lightweight construction
• Multiple compartments
• Large storage capacity
• Water resistance or splash resistance on selected bags
• USB charging interfaces on selected backpacks
• Laptop compartments
• RFID pockets
• Detachable straps
• Hydration reservoirs
• Touchscreen-compatible gloves
• Fleece-lined winter accessories

In other words, the emphasis is generally on useful features at accessible prices, rather than advanced proprietary technology or luxury craftsmanship.[1][2]

VBIGER deserves clarification regarding its outdoor offerings.

It does sell outdoor products, including hiking backpacks, hydration packs, dry bags, and cycling-oriented packs.[1]

However, the available evidence suggests that it is better described as a general consumer accessories brand with an outdoor category, rather than a dedicated technical outdoor-equipment company.

A VBIGER hydration backpack, for example, should not automatically be considered equivalent to a technical hydration pack from a specialist outdoor manufacturer simply because both are marketed for hiking or running.

VBIGER’s product selection indicates several overlapping target audiences.

Students

Backpacks and school bags are an important category, including large-capacity backpacks and products incorporating USB charging functionality.[1]

Travellers and commuters

Business backpacks, laptop bags, travel backpacks, and shoulder bags are designed around commuting and travel use.

Outdoor users

Hydration packs, dry bags, and hiking backpacks target casual hiking, cycling, camping, swimming, and related activities.[1]

Fashion/accessories shoppers

Handbags, scarves, belts, hats, and gloves give VBIGER a broader lifestyle/fashion audience.

Families and children

The brand also has children’s backpacks and accessories, while its catalogue includes maternity/diaper bags and other family-oriented products.[1]

VBIGER’s trademark history provides some of the clearest evidence about its development.

2014 — Commercial use

Trademark records report VBIGER’s first use anywhere as March 1, 2014, and first use in commerce as May 1, 2014.[2]

2015 — Class 18 registration

A trademark incorporating “VBG VBIGER” was registered in the United States in November 2015. It covered bags, backpacks, handbags, wallets, hiking bags, school bags, sports bags, travel bags, and related goods.

2018 — Class 25 application

A separate VBIGER trademark application was filed in August 2018 for clothing, footwear, and headwear-related goods.[2]

2019 — Class 25 registration

The Class 25 VBIGER trademark was registered on May 21, 2019.[2]

This progression is consistent with VBIGER’s evolution from a brand strongly associated with bags and travel goods into a broader accessories and apparel-oriented brand.

VBIGER currently operates an online storefront at vbiger.com.

The current site identifies itself simply as Vbiger and uses a Shopify-powered storefront. Its catalogue contains a mixture of legacy-style VBIGER products and newer/general merchandise.[1]

One interesting observation is that the current catalogue is broader than the brand’s traditional identity. In addition to bags, gloves, and hats, the store currently lists products such as scarves, children’s items, and other accessories.[1]

VBIGER is not generally positioned in the same prestige category as globally established brands such as Samsonite, Herschel, Osprey, Patagonia, or The North Face.

Instead, its appeal is primarily associated with:

• Affordable pricing
• Broad selection
• Functional features
• Casual styling
• Online availability
• Products aimed at everyday use

Its relatively low brand recognition among the general public is partly a consequence of its e-commerce-oriented business model and broad catalogue.

It has nevertheless been established for more than a decade based on the trademark record, so it would be inaccurate to characterise VBIGER as a recently created brand.[2]

Assessment of quality

The suitability of VBIGER products depends heavily on user expectations.

• For inexpensive everyday bags, gloves and accessories: VBIGER can be a reasonable value-oriented choice.
• For demanding technical outdoor use: Caution is advised. A product marketed for hiking or cycling is not necessarily equivalent to equipment from a specialist technical-outdoor brand.
• For fashion: VBIGER is best understood as affordable/casual rather than premium or luxury.
• For durability: The specific product matters considerably. VBIGER’s catalogue is extremely broad, so it would be difficult to make one durability judgement covering every product.

VBIGER is a Chinese-owned, e-commerce-oriented consumer accessories brand that has been commercially active since at least 2014, specialising broadly in affordable bags, backpacks, gloves, hats, scarves, belts, and travel/outdoor accessories for men, women, and children.[2]

Quick profile

• Type: Consumer fashion/accessories brand
• Industry: Bags, fashion accessories, travel and lifestyle goods
• Owner: Shenzhen Zhihuichuangxiang Technology Co., Ltd.
• Commercial use: Since 2014
• Origin associated with owner: China
• Major categories: Backpacks, bags, gloves, hats, scarves, belts, wallets and outdoor accessories
• Primary channel: E-commerce/online retail
• Market segment: Affordable / mass-market
• Notable characteristics: Broad catalogue, functional features, casual designs, relatively low prices
• Official website: vbiger.com

VBIGER is best thought of as a value-oriented Chinese consumer accessories brand with a strong online retail presence, rather than as a premium fashion house or specialist outdoor-equipment manufacturer. Its documented history goes back to 2014, and its trademark portfolio shows a progression from bags and travel goods into clothing, footwear, headwear, and other accessories.[2]

1. Collections – Vbiger
2. VBIGER Trademark of Shenzhen Zhihuichuangxiang Technology Co., Ltd. – Registration Number 5755413 – Serial Number 88073096 :: Justia Trademarks