The 2004 founding date and association with Shanghai Weiji International Trade Co., Ltd. are reported by a Chinese brand-information directory rather than an easily accessible official corporate history. Consequently, these details should be treated as reported company information rather than independently verified corporate-history data.[1]

Vegebrand is reported to have been established in 2004 in China under Shanghai Weiji International Trade Co., Ltd. The company developed around the pet-products sector, with particular emphasis on plant-based chew products, pet treats, and functional pet-food products.[1]

According to descriptions published by retailers and brand-related sources, the company operates or works with manufacturing facilities equipped for pet-food production and has developed capabilities in product research and development, manufacturing, OEM, and ODM services. These sources also describe quality-management processes based on HACCP principles and international export experience.[1]

Over time, Vegebrand products have expanded beyond simple chew products into a broader range of functional treats and nutritional products.

Vegebrand’s product portfolio is centered on pet treats and functional chewing products, especially those intended for dogs.

7 Dental Effects

The 7 Dental Effects range is one of Vegebrand’s most prominent product families. It includes various forms of dental bones, sticks, and soft chews. Products documented across retailers include:

• Milk & Dental Twist Stick
• Milk & Dental Bone
• Milk & Salmon Bone
• Beef Bone
• Beef Twist Stick
• Cheese-in-Beef Stick
• Peanut-in-Beef Stick
• Milk & Mint Dental Bone
• Grilled Beef Dental Stick
• Milk & Salmon Dental Stick
• Avocado-flavored dental stick
• Lamb dental soft strips
• Milk dental soft strips
• Assorted-flavor dental soft strips

Retail listings show that the products are sold in multiple sizes and formats, including approximately 15 g, 100 g, and 160 g packages.

The range combines two major purposes: treating/rewarding and chewing/dental care. The products are therefore positioned differently from ordinary snack treats, although their actual nutritional and dental benefits depend on the individual product formulation.

Dental-care positioning

Dental chews are an important part of Vegebrand’s identity. The company’s 7 Dental Effects branding positions the products as functional chews designed to provide multiple dental-related effects while the animal chews on the product. Retail descriptions commonly market these products as helping with oral hygiene and cleaning teeth.

However, it is useful to distinguish between marketing positioning and independently established clinical efficacy. Available public sources establish that Vegebrand markets these products for dental purposes, but they do not by themselves establish that every claimed dental effect has been independently clinically demonstrated.

Other product categories

In addition to dental chews, Vegebrand products found in international retail listings include conventional reward-style treats alongside its dental products. These include different flavors and textures designed for dogs.

Vietnamese retailer descriptions categorize Vegebrand products into nutritional supplements relating to areas such as coat and fur, bones, calcium, magnesium, metabolism, and general nutritional support. The same source also lists chewable nutritional products as part of the brand’s portfolio.[2]

Functional chewing products remain a major part of the brand’s portfolio, combining the behavioral appeal of chewing with specific functional positioning such as dental care or nutritional supplementation.

Information published by brand-related and retailer sources describes Vegebrand’s manufacturing operations as using modern production equipment and dedicated research and development capabilities. The sources also describe a HACCP-based quality-management system.[1]

A brand-information source further claims that the company’s facilities have obtained Chinese pet-food production authorization and that its products or manufacturing operations have undergone EU and U.S. FDA-related registration or certification processes. These claims should be interpreted carefully; FDA registration, for example, is not equivalent to FDA approval of a pet treat, and public sources do not provide enough documentation to independently verify the precise scope of those claims.[1]

Vegebrand has a documented presence in the Philippine pet-food market. Records from the Philippine Bureau of Animal Industry (BAI) list multiple Vegebrand products as registered specialty feeds.

Philippine records identify Q-Mark Pet Products, with an address in Binondo, Manila, as the importer, while Jiangxi Welton Pet Products Co., Ltd. in China is identified as the manufacturer/importer source for the listed products. The registered products include:

• Vegebrand 7 Dental Effects Milk & Dental Twist Stick
• Vegebrand 7 Dental Effects Milk & Dental Bone
• Vegebrand 7 Dental Effects Milk Salmon Bone
• Vegebrand 7 Dental Effects Beef Bone
• Vegebrand 7 Dental Effects Beef Twist Stick
• Vegebrand 7 Dental Effects Cheese in Beef Stick
• Vegebrand 7 Dental Effects Peanut in Beef Stick

These registrations provide evidence that Vegebrand products have been formally introduced into the Philippine specialty-feed market.

Hong Kong

Vegebrand products are sold through Hong Kong pet retailers and distributors. Listings in this market show a particularly broad selection of the 7 Dental Effects range, including milk, mint, beef, salmon, avocado, lamb, cheese, and peanut variants.

Indonesia

The brand is commercially available in Indonesia. A 2026 Blibli brand listing contains numerous Vegebrand products, including 7 Dental Effects 15 g, 100 g, and 160 g products, as well as Fruit Bites.[3]

Vietnam

Vietnamese pet retailers carry Vegebrand products and describe the company as producing chew bones, treats, and nutritional pet products.[2]

Vegebrand’s overall positioning can be summarized as functional pet nutrition combined with treats and chewing behavior. Rather than competing solely as a conventional pet-food brand, the product strategy emphasizes items that perform an additional function beyond simply providing calories or enjoyment. Its most recognizable positioning is therefore “pet treat + functional benefit + chewing/dental care.” This is particularly apparent in the 7 Dental Effects line, where the product is simultaneously marketed as a reward and as a dental chew.

Despite the word “Vege” in the name, Vegebrand should not automatically be interpreted as a vegetarian or vegan pet-food brand. Documented products include beef, cheese, salmon, peanut, chicken, and other animal-derived or animal-associated flavors. The name appears to be associated with the brand’s historical focus on vegetable or plant-based chew products, rather than indicating that the entire current product range is vegetarian.

Vegebrand generally occupies the affordable-to-mid-range functional pet-treat segment, rather than positioning itself exclusively as a premium veterinary or prescription-nutrition company. Its products emphasize dental hygiene, chewing, taste and palatability, functional nutrition, variety of flavors, and relatively accessible pricing. Marketplace data from Indonesia and Hong Kong similarly position the products as affordable everyday dental treats.[3]

The brand owner, importer/distributor, and manufacturer can be different entities depending on the market. For example, Philippine government records identify Vegebrand as the brand, Q-Mark Pet Products as the Philippine importer, and Jiangxi Welton Pet Products Co., Ltd. as the manufacturing source in China. This illustrates that Vegebrand operates at least partly through an international brand, distribution, and manufacturing network, rather than necessarily manufacturing every product under the Vegebrand name in one single facility.

1. VEGEBRAND/威济品牌_威济牌子口碑_VEGEBRAND实力档次排名
2. Vegebrand
3. Vegebrand ✅ April 2026 100% Original – Official Store Indonesia