Company materials describe Veslee as having roots dating back to 1997, although the current Guangdong Veslee corporate entity was established in 2007 following the merger and integration of Guangzhou Veslee Chemical Technology Co., Ltd. and Yingde Kunhuang Technology Co., Ltd.[1]

Veslee’s development is closely linked to China’s aerosol and automotive aftermarket chemical industry. The company states that its business began in 1997, initially focusing on the research, manufacture, and marketing of automotive care products and spray paints. In 2007, Guangdong Veslee Chemical Science and Technology Co., Ltd. was formed through the consolidation of the original Guangzhou Veslee Chemical Technology operation and Yingde Kunhuang Technology.[1]

This restructuring enabled Veslee to combine product development, chemical formulation, manufacturing, and export activities under a larger production operation in Guangdong. By the late 2010s and early 2020s, the company had positioned itself as an international supplier of automotive care chemicals and aerosol products, with distribution across multiple overseas markets.

Veslee’s manufacturing facility is located in Yingde City, Qingyuan, Guangdong, China, within the Qingyuan Overseas Chinese Industrial Park. The factory complex covers approximately 80,000 square metres.[3]

The site comprises several major functional areas:

• Research and development facilities
• Quality assurance facilities
• Manufacturing facilities
• Materials control operations
• Administrative offices
• Employee facilities
• Aerosol production workshops
• Liquid and cream filling facilities
• Cosmetic aerosol production facilities[3]

The company employs more than 300 staff members, including an R&D team of senior chemical industry experts and engineers.[3] Published sources contain varying figures regarding production capacity, with different materials reporting outputs ranging from roughly 200,000 to 400,000 bottles per day. These discrepancies likely reflect different reporting periods or production configurations rather than a single verified current capacity.

Veslee is best known for its automotive care portfolio, though its manufacturing scope is broader.

Car cleaning and detailing

The brand offers products designed to clean and maintain various vehicle components, including:[1]

• Dashboard cleaners and polishes
• Multi-purpose foam cleaners
• Tire cleaners and tire care products
• Leather care products
• Glass cleaners
• Car washing and surface cleaning chemicals
• Air conditioning cleaning products
• Car waxes
• Body protection products

Lubricants and maintenance chemicals

Maintenance-oriented chemical products include:

• Anti-rust and penetrating oils
• Lubricating sprays
• Silicone sprays
• Engine treatments and additives
• Fuel-related additives
• Radiator care products
• Brake and chassis care products
• Other automotive maintenance formulations

Tire products

Veslee manufactures products specifically for tires and rubber components, including sealants and repair aerosols. Documented offerings include a 450 ml aerosol tyre sealant designed for repair and protection.

Spray paints

Aerosol spray paint constitutes a significant portion of the business. The catalogue includes products for both automotive and general-purpose applications, featuring standard colours, chrome effects, rubberised protective coatings, and other specialised formulations. Certain products are designed for use on metal, wood, glass, and ABS plastics in addition to automotive surfaces.[4]

Other aerosol and chemical products

Beyond automotive applications, the company produces industrial aerosols, personal care products, mould release agents, and other chemical formulations.[3]

In addition to the flagship VESLEE marque, the company operates the brands KRENN and ZHONCHN. This multi-brand structure indicates that Veslee functions as a comprehensive chemical product manufacturer rather than solely a single consumer brand.

The company also advertises OEM and ODM capabilities, allowing clients to request custom formulations, fragrances, and packaging designs. Consequently, Veslee serves as both a branded product company and a manufacturing partner for external businesses.

Veslee’s business model relies on large-scale formulation and manufacturing of aerosol and liquid chemical products. The stated manufacturing infrastructure includes:

• 16 automatic aerosol production lines
• 3 cosmetic aerosol production lines
• 8 cream and liquid filling lines
• Dedicated aerosol workshops
• A GMP-oriented cosmetic aerosol workshop
• R&D and testing facilities

The R&D centre reportedly employs over ten senior experts and engineers in chemical technology and utilises dedicated research and testing equipment.[3]

Veslee has obtained or held various quality, environmental, and production-related certifications, including:[3]

• ISO 9001 quality management certification
• ISO 14001 environmental management certification
• Occupational health and safety certification (OHS1800/OHSAS)
• Safe Production License
• Cosmetic Production Sanitation License
• National High-Tech Enterprise recognition

Promotional materials also identify Veslee as a Guangdong High and New Technology Enterprise and note other domestic enterprise awards.

Veslee operates as an export-oriented manufacturer. Company presentations from 2020 reported an export value of approximately US$20 million, representing about 50% of total sales at that time. The geographical breakdown of exports was cited as 40% Americas, 30% Asia, and 15% each for Europe and Africa. As these figures are specific to 2020, they represent historical company-reported data rather than current market share statistics.

The VESLEE name is protected as a trademark in multiple jurisdictions. In the Philippines, the V VESLEE mark is recorded under international registration no. 1472319, with Guangzhou Veslee Chemical Science and Technology Co., Ltd. listed as the holder; the filing date was 11 December 2018.[5] United States trademark records similarly identify Guangzhou Veslee Chemical Science and Technology Co., Ltd. as the owner of a V VESLEE mark registered in 2020.[6]

Veslee combines brand manufacturing, chemical formulation, and OEM/ODM production. Its operations encompass:

1. R&D and formulation: Developing automotive, aerosol, and chemical formulations.
2. Manufacturing: Producing aerosols, liquids, creams, and related chemical products.
3. VESLEE-branded products: Selling finished goods under its own marque.
4. Proprietary brands: Marketing additional lines such as KRENN and ZHONCHN.
5. OEM/ODM: Manufacturing customised products for external clients.
6. International distribution: Exporting to overseas markets.

Veslee is positioned as an automotive aftermarket and industrial aerosol manufacturer rather than a premium detailing specialist. Its competitive advantage lies in the breadth of its chemical product portfolio and manufacturing infrastructure. The brand supplies practical, cost-effective maintenance products—including dashboard polish, tyre care, cleaners, lubricants, and spray paints—alongside industrial and OEM services.

Key customer segments include:

• Automotive workshops
• Car detailing businesses
• Parts and accessory distributors
• Automotive aftermarket retailers
• Importers and wholesalers
• Industrial customers
• Private label and OEM clients

Published corporate materials emphasise integrity, mutual benefit, long-term business relationships, and innovation. The company’s stated ambition is to build enduring brands through standardised, scientific management and sustainable development practices.

1. manufacturer of car cleaning products | companies
2. VESLEE | 2987707
3. Guangdong Veslee Chemical Science and Technology Co.,Ltd
4. veslee car care and spray paints – Crunchbase Company Profile & Funding
5. Microsoft Word – JO_20190715_Madrid
6. V VESLEE – Guangzhou Veslee Chemical Science And Technology Co., Ltd. Trademark Registration