P Philippines Brand Wiki

About Vic

VIC is a Japanese automotive filtration brand best known for its oil filters, air filters, fuel filters, and cabin filters for passenger cars, SUVs, pickup trucks, vans, and light commercial vehicles. In the Philippines, the brand has become one of the most recognizable aftermarket filter manufacturers and is widely sold through automotive parts stores, service centers, and e-commerce platforms such as Lazada. Genuine VIC filters are manufactured in Japan by EIKEN Industries Co., Ltd., with Philippine distribution handled by Primal Enterprises Corporation. [1]

Overview

Attribute Details
Brand VIC
Manufacturer EIKEN Industries Co., Ltd.
Country of Origin Japan
Industry Automotive aftermarket
Main Products Oil filters, air filters, fuel filters, cabin filters
Primary Market Passenger vehicles and commercial vehicles
Philippine Distributor Primal Enterprises Corporation
Availability Automotive parts stores, repair shops, Lazada, Shopee, authorized dealers

History

VIC is a filtration brand produced by EIKEN Industries Co., Ltd., a Japanese company specializing in automotive filtration systems. The company manufactures replacement filters designed to meet or closely match Original Equipment Manufacturer (OEM) specifications.

Rather than positioning itself as a budget aftermarket brand, VIC has traditionally focused on producing OEM-quality replacement filters suitable for Japanese, Korean, American, and European vehicles. Over time, the brand established a particularly strong reputation throughout Southeast Asia, especially in the Philippines, where it is commonly recommended by independent mechanics and automotive enthusiasts for routine maintenance. [2]

Product Line

VIC manufactures several categories of automotive filters:

Oil Filters

The company’s flagship product.

Designed to:

  • Remove contaminants from engine oil

  • Maintain proper oil flow

  • Protect engine bearings

  • Extend engine life

  • Support regular maintenance intervals

Popular Philippine part numbers include:

  • C-110

  • C-111

  • C-306

  • C-415

These fit numerous Toyota, Mitsubishi, Nissan, Mazda, Hyundai, Kia, Honda, Isuzu, and other models depending on engine specification. [3]

Air Filters

Designed to:

  • Filter dust and debris

  • Improve combustion efficiency

  • Protect engine internals

  • Maintain airflow

Cabin Filters

Designed to:

  • Remove dust

  • Capture pollen

  • Reduce odors

  • Improve interior air quality

Fuel Filters

Designed to:

  • Remove contaminants from fuel

  • Protect injectors

  • Improve engine reliability

  • Maintain fuel system performance

Manufacturing Quality

VIC emphasizes several construction features in its genuine filters, including:

  • Multi-pleat filter media for increased filtration surface area

  • Heat-resistant NBR rubber gaskets

  • Durable steel housing

  • OEM-quality construction

  • Made-in-Japan manufacturing

The Philippine distributor also highlights that genuine VIC filters are manufactured in Japan and warns consumers about counterfeit products in the local market. [4]

Vehicle Compatibility

VIC offers hundreds of filter models covering vehicles from manufacturers including:

  • Toyota

  • Honda

  • Mitsubishi

  • Nissan

  • Mazda

  • Subaru

  • Suzuki

  • Isuzu

  • Hyundai

  • Kia

  • Ford

  • Audi

  • Volkswagen

  • BMW (selected applications)

  • Mercedes-Benz (selected applications)

Compatibility depends on engine and model year, so users should verify the correct part number before purchase. [5]

Reputation in the Philippines

VIC has maintained a strong presence in the Philippine aftermarket for many years.

Among local motorists, the brand is generally recognized for:

  • Consistent Japanese manufacturing quality

  • Broad compatibility across Japanese vehicles

  • Competitive pricing relative to OEM filters

  • Wide availability of replacement filters

  • Long-standing use by independent repair shops

Online automotive communities frequently describe genuine VIC filters as a reliable aftermarket alternative, though they also caution buyers to purchase only from authorized sellers because counterfeit products are common. [6]

Counterfeit Issues

One of the most notable challenges facing the brand is the presence of counterfeit VIC filters.

The Philippine distributor advises consumers to:

  • Buy only from authorized dealers

  • Avoid unusually low prices

  • Check packaging quality

  • Verify filter weight and construction

  • Inspect printing and labeling carefully

Counterfeit filters may use inferior materials that can reduce filtration performance and durability. [7]

Position in the Market

VIC is generally positioned between inexpensive aftermarket filters and higher-priced OEM genuine parts.

Its typical competitors include:

  • Denso

  • Bosch

  • Sakura

  • Baldwin

  • Fleetguard

  • Donaldson

  • Genuine OEM filters from vehicle manufacturers

Many vehicle owners choose VIC as a balance between cost and OEM-level quality, especially for routine maintenance. Community discussions often compare its performance favorably with genuine filters, while noting that OEM parts remain the factory benchmark. [8]

Presence on Lazada Philippines

On Lazada Philippines, VIC products are primarily sold through automotive parts retailers rather than a dedicated global brand storefront. Common listings include:

  • Oil filters

  • Air filters

  • Cabin filters

  • Fuel filters

  • Vehicle-specific filter kits

Because counterfeit products exist in the market, buyers are encouraged to purchase from highly rated or authorized sellers and confirm that the filter part number matches their vehicle’s specifications. [9]

Summary

VIC is a well-established Japanese automotive filter brand manufactured by EIKEN Industries Co., Ltd. It is known for producing OEM-quality oil, air, fuel, and cabin filters that are widely used throughout Asia, particularly in the Philippines. The brand has built a reputation for reliable performance, broad vehicle compatibility, and Japanese manufacturing standards, making it a popular choice for routine vehicle maintenance. Buyers should, however, remain vigilant against counterfeit products by purchasing from trusted and authorized retailers. [10]

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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