P Philippines Brand Wiki

About Sec

SEC (stylized as SEC Motosupply) is a Philippine motorcycle gear and accessories brand established in 2012. The company specializes in affordable riding equipment, motorcycle luggage systems, protective apparel, and accessories for commuters and motorcycle enthusiasts. The brand is best known in the Philippines for its helmets, aluminum and plastic top boxes (motoboxes), brackets, riding jackets, gloves, bags, and communication devices. SEC products are widely available through its own retail stores, online channels, and marketplaces such as Lazada and Shopee. [1]

The name SEC is officially presented by the company as representing its three core values:

  • Safety

  • Endurance

  • Comfort

These principles form the company’s branding and product philosophy. [2]

History

SEC Motosupply began operations in 2012 as a motorcycle accessories retailer in the Philippines. Originally operating from a single store, it gradually expanded into a nationwide retail network with flagship stores and mall kiosks.

Today, SEC operates physical branches in Metro Manila—including Caloocan, Manila, Quezon City, Marikina, Pasay, and Parañaque—and continues to expand its distribution network across the country. [3]

Products

SEC offers a wide range of motorcycle-related products, including:

Helmets

  • Full-face helmets

  • Modular helmets

  • Half-face helmets

  • Motocross helmets

  • Motard helmets

Helmet models range from entry-level commuter helmets to carbon-fiber variants. [4]

Motorcycle Luggage

One of SEC’s strongest product categories includes:

  • Aluminum top boxes

  • Hard plastic top boxes

  • Side panniers

  • Tail bags

  • Waterproof luggage

  • Mounting plates

These products are especially popular among touring riders and delivery riders.

Riding Gear

SEC also manufactures or sells:

  • Riding jackets

  • Riding pants

  • Gloves

  • Boots

  • Rain gear

  • Protective armor

  • Riding backpacks

Accessories

The brand’s accessories include:

  • Intercom systems

  • Motorcycle brackets

  • Phone holders

  • LED lights

  • Tire accessories

  • Spark plugs

  • Maintenance accessories

  • Universal motorcycle parts

[5]

Safety Standards

According to SEC Motosupply, its products are designed to comply with recognized safety and technical standards where applicable.

The company states that:

  • Helmets meet or exceed DOT FMVSS 218 and ECE 22.06 standards.

  • Protective padding carries CE ratings.

  • Intercom systems comply with CE, FCC, and IC standards.

The company also states that its products are verified against Philippine DTI requirements before sale. [6]

Business Model

SEC functions primarily as:

  • a retailer,

  • a distributor,

  • and a brand owner for various motorcycle accessories.

Besides selling products under its own SEC brand, the company also distributes several international motorcycle equipment brands in the Philippine market. Community discussions and retailer information indicate that SEC has served as an authorized distributor for brands such as Caberg, Airoh, and Origine in the Philippines. [7]

Retail Presence

SEC products are sold through:

  • Official SEC stores

  • Mall kiosks

  • Motorcycle dealers

  • Lazada

  • Shopee

  • The official SEC online store

The company has expanded from one retail location to multiple stores and kiosks nationwide. [8]

Reputation

SEC occupies the budget to mid-range segment of the Philippine motorcycle accessories market.

Among Filipino riders, the brand is particularly recognized for:

  • affordable pricing,

  • extensive availability,

  • large selection of accessories,

  • top boxes,

  • brackets,

  • commuter-oriented riding gear.

Community opinions on Reddit indicate that SEC’s top boxes and brackets are generally regarded as good value for money, while opinions on its helmets are more mixed. Some riders appreciate their affordability, whereas others recommend internationally established helmet manufacturers for higher-speed or premium applications. Community discussions also note that many locally branded helmets, including SEC’s, are believed to be sourced from OEM manufacturers in China and rebranded, although SEC itself emphasizes compliance with recognized safety standards. These are user opinions rather than verified statements from the company. [9]

Brand Identity

SEC markets itself around three core principles:

  • Safety

  • Endurance

  • Comfort

Its target audience includes:

  • daily commuters,

  • touring riders,

  • beginner motorcyclists,

  • delivery riders,

  • motorcycle enthusiasts seeking affordable riding equipment.

[10]

Product Categories

Current product categories include:

  • Helmets

  • Top boxes (Motobox)

  • Side boxes

  • Riding jackets

  • Riding gloves

  • Riding pants

  • Boots

  • Bags

  • Intercoms

  • Brackets

  • Motorcycle accessories

  • Spare parts

[11]

Summary

SEC Motosupply has grown from a single motorcycle accessory shop founded in 2012 into a nationwide Philippine motorcycle brand with a broad catalog of riding gear and accessories. While best known for its affordable helmets and top boxes, the company has expanded into protective apparel, luggage systems, communication devices, and aftermarket motorcycle accessories. Its branding centers on the values of Safety, Endurance, and Comfort, and it maintains both physical retail locations and a strong presence on Philippine e-commerce platforms. [12]

References

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