The history of Victoria is intrinsically linked to its parent manufacturer, PT Victoria Care Indonesia. The company commenced operations in 2007 in Semarang, Central Java, establishing itself as a producer of cosmetics and toiletries. Among its initial product launches were Victoria Body Scent and Miranda Hair Color, making Victoria one of the manufacturer’s founding brands. 2

While Victoria served as an early cornerstone, the company subsequently diversified its portfolio. Notable expansions included the introduction of Herborist in 2009, which focused on traditional Balinese body scrubs, and the growth of Miranda into a significant hair-colour and hair-care line. 1

The parent entity eventually transitioned into a publicly listed corporation. PT Victoria Care Indonesia Tbk was officially listed on the Indonesia Stock Exchange on December 17, 2020, under the ticker symbol VICI. 4

Victoria occupies a distinct position within the VCI portfolio compared to its sister brands. Corporate materials describe the brand as focusing on women’s fragrance and personal care, emphasising a lifestyle-oriented image with premium sensory attributes. 4

In market terms, Victoria operates within the affordable-to-mass-market segment rather than the luxury perfume sector occupied by international houses such as Chanel or Dior. Its identity centres on combining everyday fragrance with personal grooming routines. Historical documentation lists products including Body Scent and Eau de Toilette, while other records indicate offerings such as eau de cologne, hand-and-body lotion, and shower cream.

The Victoria product portfolio has historically centred on fragrance and body-care categories.

Fragrance

Victoria Body Scent holds particular significance in the brand’s history as one of the original products released when VCI began operations in 2007. 2 Historical listings describe this item as a perfumed body spray for women, available in variants including Serenade, Silhouette, and Soulmate.

The brand has also manufactured Eau de Toilette (EDT) and Eau de Cologne products over the course of its operation.

Body care

Beyond pure fragrance, Victoria has been associated with daily body-care essentials. Product categories have included:

• Hand & body lotion
• Shower cream
• Body scent
• Eau de cologne
• Eau de toilette
• Other fragrance-oriented body products

The specific assortment has evolved over time as Victoria Care Indonesia has adjusted its strategic product mix.

It is necessary to distinguish between Victoria as a consumer brand and Victoria Care Indonesia as the corporate manufacturer. Victoria Care Indonesia serves as the production and management entity, while Victoria is one specific label within its multi-brand ecosystem.

The company’s current portfolio comprises several distinct brands targeting different consumer needs:

• Victoria — Women’s fragrance and body care
• Miranda — Hair colouring, hair care, and styling
• Herborist — Traditional and Balinese-inspired body care and spa products
• Nuface — Skincare and beauty
• Iria — Body-care products
• Sixsence — Fragrance and beauty products
• CBD Professional — Professional hair-care products

This multi-brand strategy enables Victoria Care Indonesia to address diverse demographics and price segments without consolidating all offerings under a single master brand.

Victoria products are manufactured within Victoria Care Indonesia’s integrated production ecosystem. The company operates facilities in Semarang, Central Java, and holds Good Cosmetic Manufacturing Practices (CPKB) certification from Indonesia’s National Agency of Drug and Food Control (BPOM/NADFC).

Manufacturing capabilities encompass hair care, body care, cosmetics, toiletries, and antiseptic products. This vertical integration distinguishes Victoria from independent perfume labels, as it benefits from in-house product development and manufacturing infrastructure.

Victoria Care Indonesia has built its core business around the domestic Indonesian market while simultaneously developing an international division. The company exports to several Asian markets, including Japan, China, South Korea, Malaysia, Brunei Darussalam, and Hong Kong.

Despite this international reach, Victoria remains primarily an Indonesian domestic beauty and fragrance brand, even as the parent company’s wider portfolio gains regional presence.

The Victoria brand is characterised by four core pillars:

1. Feminine fragrance: Fragrance is central to the brand’s identity. Its historical flagship, Victoria Body Scent, established the label as a provider of accessible everyday perfume and body fragrance.
2. Everyday personal care: Rather than focusing exclusively on fine fragrance, Victoria integrates scent into products used in daily body-care routines.
3. Accessible beauty: The brand aims to make fragrance and grooming accessible to a broad consumer base, distinguishing it from exclusive luxury perfume houses.
4. Lifestyle orientation: Current corporate descriptions present Victoria as a women’s fragrance and personal-care brand associated with a sophisticated lifestyle aesthetic. 4

The origins of the parent company predate the 2007 establishment of Victoria Care Indonesia. Entrepreneur Billy Hartono Salim began business activities in the cosmetics and perfume distribution sector prior to VCI’s founding, having established PT Karya Asri Perdana Mandiri in 1988. Victoria Care Indonesia was subsequently created to support dedicated manufacturing activities. 5

This lineage explains the company’s development as both a manufacturer and brand owner, rather than solely a retail cosmetics entity.

Although the names are similar, Victoria is entirely unrelated to Victoria’s Secret. Victoria is an Indonesian fragrance and body-care brand belonging to Victoria Care Indonesia. Victoria’s Secret is an American lingerie, clothing, and beauty company founded in 1977 by Roy and Gaye Raymond. 3 The two entities are completely separate businesses with no corporate relationship.

1. PT Victoria Care Indonesia Tbk
2. Products catalog : PT. Victoria Care Indonesia, Ltd : ALL.BIZ: Indonesia
3. Victoria’s Secret
4. Victoria Care Indonesia Tebar Dividen Rp 23,47 Miliar, Cek Jadwalnya
5. Profil PT Victoria Care Indonesia Tbk, Perusahaan Kosmetik dan Perlengkapan Mandi