The U.S. trademark record establishes a formal connection between the VIVID&VOGUE name and Shenzhen Jinri Electrical Appliance Co., Ltd., listing goods such as electric hair dryers and electronic facial steamers. This record also cites a first-use date of January 1, 2013.1

Publicly available information regarding the corporate founding of Vivid & Vogue is limited. Unlike major global beauty conglomerates, the brand does not have an extensively documented corporate history online. However, available records confirm that the VIVID&VOGUE name has been associated with hair and beauty appliances for over a decade. U.S. trademark documentation reports first use in commerce in 2013 and links the brand to manicure appliances, hair-care devices, and hair dryers.1

The brand subsequently developed a distinct product identity centered on user-friendly styling appliances, particularly automatic curling technology. Consumer discussions in neighboring markets dating back several years document comparisons of Vivid & Vogue curling iron models, barrel sizes, and styling performance, indicating long-standing regional awareness.3

The brand name combines two concepts: “Vivid,” suggesting brightness, energy, and visual impact; and “Vogue,” evoking fashion and contemporary style. Together, these elements position the brand around fashion-oriented personal styling.

Product presentation emphasizes attractive colors and consumer-friendly designs rather than the industrial aesthetic traditionally associated with professional salon equipment. Current retail listings feature products in shades such as lavender blush, cotton candy, and light blue.2 This places Vivid & Vogue in a market segment bridging professional-inspired hair tools and accessible consumer beauty products.

Hair curlers

Automatic curlers are among the products most strongly associated with Vivid & Vogue. The brand has released multiple generations of automatic curling devices, including 28 mm and 32 mm models. Listings in the Philippines currently include the Vivid Vogue 1Gen Automatic Hair Curler, which features a 28 mm ceramic barrel. Historical consumer discussions also reference 32 mm and dual-barrel models, demonstrating that automatic curling technology has been central to the brand’s identity for years.3

Hair straighteners

Vivid & Vogue offers various straightening products, ranging from compact travel-sized devices to multifunctional tools. Philippine marketplace listings describe models such as the VAV030 Mini Flat Iron, a 2-in-1 straightener and curling tool designed for detailed styling or shorter hair. Newer iterations have also incorporated plasma and ion technologies into their design specifications.4

Hair dryers

Hair dryers constitute a significant portion of the Vivid & Vogue portfolio. Products available in the Philippines include high-speed dryers featuring brushless motors, low-noise operation, and plasma technology. Trademark documentation specifically identifies electric hair dryers as core goods under the brand’s intellectual property protection.1

Multi-function styling tools

The brand produces multifunctional appliances intended to combine several styling capabilities into a single device. Marketplace listings in the Philippines frequently feature Vivid & Vogue machines capable of performing multiple hair-styling functions simultaneously.

Other beauty appliances

Beyond hair styling, trademark records indicate the brand’s scope includes electronic facial steamers and manicure-related appliances.1

Vivid & Vogue’s product range reflects several recurring design priorities:

• Automation: Automatic curling mechanisms are a primary differentiator. These models simplify the styling process by eliminating the need to manually wrap hair around a conventional barrel.
• Accessibility: Products are generally designed for everyday consumers rather than exclusively for professional hairstylists, evidenced by the focus on automatic operation and compact form factors.
• Fashion-oriented aesthetics: The frequent use of pastel and decorative colorways distinguishes the brand from conventional black or metallic salon equipment. Retail assortments often include variants in lavender blush and cotton candy.2
• Multi-functionality: Many devices combine straightening, curling, or other styling functions, allowing users to achieve multiple looks with a single appliance.
• Hair-care technology: Recent products incorporate plasma or ion generation systems marketed to improve the styling experience and hair finish.4

Vivid & Vogue is well-established in Thailand and has expanded visibility across other Asian markets. Central Online, a major Thai retailer, maintains a dedicated brand page categorizing Vivid & Vogue under Beauty and Personal Care, stocking items such as automatic curling irons and polishing equipment.2

In the Philippines, the brand is primarily encountered as an imported beauty appliance sold through e-commerce channels. Philippine listings encompass automatic curlers, hair dryers, and multifunctional styling appliances. Distribution also extends to Myanmar, where retailers stock various models including 32 mm curlers, third-generation curlers, 3-in-1 tools, mini straighteners, and mini wavers.

Vivid & Vogue is characterized as an accessible, fashion-conscious hair tool brand. Rather than competing solely on the prestige of luxury beauty houses, its products focus on the intersection of beauty, convenience, styling technology, and attractive design. Automatic curling products specifically target consumers seeking salon-inspired hairstyles without requiring professional technical skills.

The brand’s strong footprint on Asian retail platforms suggests a strategy heavily centered on direct-to-consumer sales and e-commerce distribution.

Although primarily consumer-facing, Vivid & Vogue products have garnered attention within the broader beauty community. Coverage associated with regional beauty culture has highlighted Vivid & Vogue curling tools being used by beauty personalities, including specific references to the 151 RUNNER model. Such visibility helps distinguish the brand from generic manufacturers, though professional endorsement claims remain separate from verified corporate information.

For Filipino consumers, Vivid & Vogue is primarily available through online retail platforms.

• Automatic hair curlers
• Ceramic curling irons
• Hair dryers
• Mini straighteners
• Multifunctional hair-styling machines
• Electronic hair tools

The availability of multiple models and generations in the local market suggests a sustained product development pipeline rather than reliance on a single flagship item.

A U.S. trademark record identifies Shenzhen Jinri Electrical Appliance Co., Ltd. as the original applicant for the VIVID&VOGUE mark in a 2023 application covering International Class 11 goods, including electric hair dryers and electronic facial steamers.1 Separately, U.S. trademark proceedings have referenced existing VIVID & VOGUE registrations associated with manicure appliances, hair-care devices, and hair dryers.5

Consequently, it would be inaccurate to describe Vivid & Vogue simply as a Thai company based solely on its retail popularity in Thailand. Public trademark evidence points to a complex international structure involving manufacturing and ownership entities distinct from its regional distribution networks.

Consumer discussion regarding Vivid & Vogue has persisted for several years, particularly concerning automatic curlers. Online forums show consumers frequently inquiring about barrel sizes, automatic versus conventional curling mechanisms, curl longevity, product quality, and authenticity.3 This discourse indicates meaningful brand awareness in the hair-styling category while highlighting the importance of authorized distribution channels to ensure product genuineness.

It is necessary to distinguish the hair appliance brand from a separate fashion business operating as “Vivid Vogue” at shopvividvogue.com. That entity sells apparel and is not affiliated with the VIVID&VOGUE hair-tool brand discussed in this article.6

1. VIVID&VOGUE Trademark Application of Shenzhen Jinri Electrical Appliance CO., LTD – Serial Number 97907319 :: Justia Trademarks
2. VIVID & VOGUE | อุปกรณ์ตกแต่งผม ดีไซน์สวยหวาน น่าใช้ | Central Online
3. vivid&vogue เลือกไม่ถูกเลยค่ะ ระหว่าง2รุ่นนี้
4. Vivid&Vogue หวียืดผมไร้สาย พลาสม่า200ล้านไอออน หวีลื่นไม่พันผม – TikTok Shop Thailand
5. Opposition No. 91247611; Cancellation No. 92072531
6. Vivid Vogue