The company’s official website identifies the legal entity as 주식회사 본젠 코퍼레이션 (vonjean Corporation) and lists Jang Koo-deok as its representative.2

According to corporate trade profiles, vonjean was established in 2004 in South Korea. Initial business activities focused on energy-related products before the company expanded into photography and camera support equipment.3

Key milestones in the company’s development include:

• 2004 – vonjean Corporation established; initial introduction of energy-related products.
• 2009 – Entry into the professional tripod market.
• 2010 – Expansion into mounts for tablets and mobile phones.
• 2012 – Introduction of the VT-552Q traveller camera tripod.16
• 2013 – Expansion of hot-shoe and tablet holder product lines.
• 2014 – Exhibition of a smartphone photography kit at IFA Berlin.
• 2015 – Development of additional smartphone clamping and holder products.
• 2016 – Relocation to a new office in Gimpo, South Korea.

Historical records indicate a strategic transition from general electronics and energy products towards a specialised focus on photo-video support equipment and mobile device accessories.

VONJEAN is primarily associated with equipment designed to hold, position, stabilise, mount, or support cameras and mobile devices.

Tripods

Tripods constitute one of the brand’s most established categories. Historical models include the VT-552Q, VT-545Z, VT-548Z, VT-848Z, VT-845Z, and VT-338D.41416 While some models were designed specifically for travel, others targeted professional camera applications.

The VT-848Z, for example, was marketed as an eight-section carbon fibre traveller tripod featuring a detachable monopod,56 whilst the VT-845Z formed part of the company’s TREKKER X traveller series.4

Monopods and selfie sticks

The company manufactures monopods and related mobile device support equipment. These products reflect VONJEAN’s expansion from conventional camera gear into the smartphone photography market.6

Smartphone and tablet mounts

Mounting equipment represents a significant portion of the brand’s portfolio, covering:

• iPhones
• Android smartphones
• iPads
• Galaxy tablets
• Other tablet PCs
• Cameras and digital devices

Historical catalogues have included rotating smartphone holders, tablet holders, and hot-shoe mounting systems.7

Tripod heads and mounting hardware

VONJEAN retails tripod heads and supporting hardware. Traveller tripods, for instance, have been sold with VD-series ball heads such as the VD-283-QX and VD-363-QX.8

Lighting and studio equipment

The current catalogue extends beyond conventional tripods to include light stands, photographic backgrounds, overhead shooting systems, auxiliary parts, and other shooting equipment.9 Modern offerings feature vertical shooting systems, table shooting kits, clamps, extension arms, and various studio accessories.10

Mobile and creator equipment

Contemporary VONJEAN products are increasingly oriented towards the broader content creation ecosystem. This includes smartphone tripods, mounts, and overhead photography systems alongside traditional camera support equipment.10

VONJEAN operates as a manufacturer rather than solely as a retail brand. Trade profiles state that the company conducts research and development in Korea, producing professional tripods and mounts for digital cameras, smartphones, and tablets.13

TradeKorea lists the company’s details as follows:

• Business type: Manufacturer
• Country: South Korea
• Established: 2004
• Address: 145 Gocheok-ro, Tongjin-eup, Gimpo-si, Gyeonggi-do, South Korea13

English-language trade profiles list Keidi Jang as CEO,24 whereas the official Korean website identifies the representative as Jang Koo-deok (장구덕). This discrepancy arises from differing romanisation conventions for the Korean name 장구덕.

Historically, VONJEAN’s business operations extended beyond products carrying its own name. The company served as an exclusive distributor for several foreign brands, including:

• MINOX – German camera manufacturer
• Hähnel – Photographic accessories
• Duracell – Batteries
• Ansmann – German battery and electronics company
• Monostat – Swiss tripod and accessory brand
• Benbo – British tripod brand

This distribution history indicates that VONJEAN has operated both as a developer of proprietary products and as a distributor for complementary photographic and electronic brands.

VONJEAN functions primarily as a support equipment and accessory company, distinct from major camera body manufacturers such as Canon, Nikon, or Sony. Its products address practical requirements regarding the mounting, stabilisation, positioning, and support of recording devices.

Consequently, the brand maintains relevance with photographers, videographers, vloggers, smartphone creators, livestreamers, studio users, travellers, small production teams, and general consumers requiring camera support. The evolution of the catalogue—from traditional camera tripods to smartphone mounts and creator-oriented equipment—reflects the broader industry shift towards mobile photography and online content creation.12

The brand name has been registered internationally as VÖNJEAN and vönjean.

A United States trademark registration for VÖNJEAN was filed in 2015 and registered in 2016 to Jang Koo Deok. This registration covers products including smartphone, camera, and tablet remote controls, stands, tripods, tripod heads, mounts, and selfie sticks.911 A corresponding European Union trademark record identifies vönjean as a registered mark associated with Koo Deok Jang, covering similar photographic and mobile device accessory categories.

US trademark records note that “VÖNJEAN” has no meaning in a foreign language, suggesting it is a constructed brand name rather than a word with a specific translation.11

Recognisable VONJEAN product families include:

• VT series – Camera tripods, including traveller and professional models.1416
• VD series – Tripod heads, ball heads, and associated mounting components.
• VCM series – Smartphone and mobile device holders.
• VCT series – Tablet and device mounting systems.
• KM series – Clamps, arms, extension equipment, and support hardware.1522
• KV series – Stands, trays, and laptop or projector support equipment.1819
• SH/LT series – Shooting kits and vertical or overhead photography systems.23

The official catalogue continues to introduce new equipment, including table shooting kits, automatic pole systems, professional magic arms, and extension bars.25

The company’s website lists its corporate name as 주식회사 본젠 코퍼레이션, with an address in Tongjin-eup, Gimpo-si, Gyeonggi Province, South Korea. The site provides customer service facilities, product manuals, notices, and a direct online store.2021

Documentation is maintained for a wide range of equipment, including tripods, broadcast video supports, Bluetooth remote controls, cable locks, and battery chargers.17

VONJEAN is characterised as a specialist Korean photographic accessory manufacturer. Its historical strength lies in the interface between the camera or mobile device and the user, specifically through tripods, heads, mounts, clamps, and holders.

The company’s development can be broadly categorised into three phases:

1. Early electronics and energy products – Commencing around 2004.
2. Professional camera support equipment – Particularly from 2009 onwards.
3. Mobile photography and creator equipment – Increasingly from 2010 onwards, extending to current smartphone, overhead, vertical, and studio shooting systems.12

1. Vonjean
2. 본젠코퍼레이션
3. 본젠코퍼레이션
4. Vonjean VT845Z Tripod | tradekorea
5. vonjean VT-848Z tripod 8X carbon fiber detachable monopod | tradekorea
6. Vonjean VT848Z Tripod | tradekorea
7. 본젠코퍼레이션
8. 본젠코퍼레이션
9. VÖNJEAN Trademark of JANG, Koo Deok – Registration Number 5025410 – Serial Number 86756334 :: Justia Trademarks
10. 본젠 삼각대 모노포드 스마트폰 아이패드 삼각대 거치대 셀카봉 안스만 보조 배터리 전문기업
11. JANG, Koo Deok Trademarks :: Justia Trademarks
12. 본젠코퍼레이션
13. tradekorea.com
14. vonjean VT-338D professional tripod 3 sections | tradekorea
15. vonjean KM-817 tripod 8 sections for camera smart phone | tradekorea
16. Vonjean VT552Q Tripod | tradekorea
17. 본젠 삼각대 모노포드 스마트폰 아이패드 삼각대 거치대 셀카봉 안스만 보조 배터리 전문기업
18. 주식회사 본젠 코퍼레이션 | vönjean 노트북 삼각대/스탠드
19. 주식회사 본젠 코퍼레이션 | vönjean 노트북 삼각대/스탠드
20. 본젠코퍼레이션
21. 본젠코퍼레이션
22. 주식회사 본젠 코퍼레이션 | KM-542-H 알루미늄 삼각대
23. 본젠 삼각대 모노포드 스마트폰 아이패드 삼각대 거치대 셀카봉 안스만 보조 배터리 전문기업
24. Keidi Jang님 – vonjean corporation | LinkedIn
25. Gmarket – [Vonjean ]Vonjean/KM-191G/Super/+/KM-392G/SET