About Weihe FISHING
Weihe FISHING (Chinese: 威和钓具 / 威海威和) is a Chinese fishing tackle brand and manufacturer specialising in equipment such as rods, reels, artificial lures, accessories, and outdoor fishing products. The brand is operated by Weihai Weihe Fishing Tackle Co., Ltd., which is based in Weihai, Shandong, one of China’s primary fishing tackle manufacturing centres.[1] The company focuses on the development, production, and export of gear for recreational anglers, wholesalers, and international markets, with a portfolio covering freshwater, saltwater, and specialised fishing applications.
History
Weihe FISHING was established in 2008 in Weihai, Shandong Province. The company was founded during a period of rapid expansion in the local fishing tackle industry, when a comprehensive industrial ecosystem had already developed around rod manufacturing, accessories, and export-oriented production.[1]
Growth was achieved by combining manufacturing capabilities with international trade experience. From its early operations, Weihe focused on supplying products through OEM (Original Equipment Manufacturing) and ODM (Original Design Manufacturing) partnerships, producing customised equipment for overseas clients.[1]
According to company information, Weihe operates production, assembly, warehouse, packaging, and office facilities in Weihai and employs more than 40 workers.[1]
Company Background
Headquarters
Weihe FISHING is headquartered in Weihai, Shandong Province, a city internationally recognised as a major global hub for fishing tackle production. The region features a mature supply chain that includes carbon-fibre rod blanks, reel components, artificial lure manufacturing, accessories, and export logistics.[1] This industrial environment enables companies like Weihe FISHING to integrate manufacturing, sourcing, and global distribution efficiently.
Products
Weihe FISHING produces a wide range of fishing equipment designed for various environments, including freshwater, offshore, lure, and specialty fishing styles.[1]
Fishing Rods
The company offers multiple rod categories:
- Telescopic rods
- Spinning rods
- Casting rods
- Jigging rods
- Boat rods
- Carp rods
- Surf rods
- Fly rods
- Ice fishing rods
Fishing Reels
Weihe FISHING manufactures and supplies various reel types, providing both finished products and OEM/ODM services for international customers:[1]
- Spinning reels
- Baitcasting reels
- Trolling reels
- Spincast reels
- Ice fishing reels
- Carp and fly fishing reels
Fishing Lures
Artificial bait is a major product category for Weihe FISHING.[1]
Hard Lures
- Minnows
- Poppers
- Pencil lures
- Crankbaits
- VIB lures
- Jointed lures
- Squid jigs
Soft Lures
- Soft fish baits
- Worm lures
- Frogs
- Shrimp and crab imitations
- Octopus and squid imitations
Metal Lures
- Jigs
- Spinner baits
- Spoons
- Metal VIB lures
- Ice fishing jigs
Manufacturing and OEM/ODM Services
A central component of the Weihe FISHING business model is OEM and ODM production.[1] The company provides product design support, manufacturing, assembly, packaging, export logistics, and custom branding services. This allows fishing brands, distributors, and retailers to develop products under their own names while utilising Weihe’s manufacturing infrastructure.
Global Market
Weihe FISHING serves international customers and exports to markets across Asia, Europe, North America, South America, and Oceania.[1] The company maintains a broad inventory to supply both large wholesale orders and smaller-volume buyers.
Brand Identity
The Weihe FISHING brand exhibits several characteristics typical of Chinese fishing tackle manufacturers:[1]
Product Variety
Rather than specialising in a single category, Weihe provides a complete range of fishing equipment, spanning rods, reels, lures, and accessories.
Manufacturing Flexibility
Through OEM and ODM capabilities, the brand adapts products to different markets, price points, and specific customer requirements.
Export-Oriented Approach
The company has developed around international cooperation, primarily serving fishing tackle distributors and retailers worldwide.
Trademark
The WEIHE FISHING trademark is registered in the United States under Weihai Weihe Sports Goods Co., Ltd. The registration covers fishing-related goods including artificial bait, hooks, lines, tackle, floats, landing nets, reels, and rods.
Relationship With Weihai’s Fishing Industry
Weihe FISHING operates within the broader Weihai fishing tackle manufacturing ecosystem. The city has become one of China’s most important equipment production hubs, serving both domestic anglers and global markets.[1] Regional advantages include experienced manufacturers, specialised supply chains, established export infrastructure, and a skilled workforce familiar with fishing product fabrication.
Market Position
Weihe FISHING is characterised as a mid-sized fishing tackle manufacturer and supplier rather than a globally dominant consumer brand. Its strengths include a broad product selection, OEM/ODM capability, competitive manufacturing costs, flexible wholesale support, and access to the Weihai supply chain.[1] Its primary role in the industry is serving anglers, retailers, distributors, and private-label brands as a manufacturer and supplier.
