About Whitelotous
Whitelotous (stylised as WHITELOTOUS) is a brand of stationery, paper goods, arts-and-crafts supplies, and related consumer products. Public trademark records indicate that the mark was first used in commerce in 2016 and was subsequently registered in the United States in 2019 by CHINATERA LIMITED, a company listed in Sheung Wan, Hong Kong.[1] The name is a deliberate spelling variant resembling “White Lotus,” though US trademark documentation specifies that the wording Whitelotous itself carries no foreign-language meaning.[1]
It is important to distinguish Whitelotous from other entities with similar names, such as The White Lotus television series, various skincare lines, or fashion collections bearing the “White Lotus” name. These are separate and unrelated to the WHITELOTOUS trademark identified in official records.
History
According to available US trademark records, the brand’s first use anywhere and first use in commerce both date to 17 February 2016.[1] CHINATERA LIMITED filed the US trademark application on 7 November 2018, and the mark was registered on 25 June 2019 under registration number 5,786,600.[1]
The trademark was registered under International Class 16, a category covering paper goods, printed matter, stationery, artists’ materials, instructional materials, adhesives, and related products.[1]
Although the US trademark was successfully registered in 2019, the registration was subsequently cancelled under Section 8 on 9 January 2026. Consequently, registration number 5,786,600 is no longer active in the United States. This cancellation indicates that the specific US registration was not maintained; it does not necessarily establish that the Whitelotous brand or its business operations ceased globally.
Products
The registered goods associated with Whitelotous under International Class 16 included a wide range of creative and educational materials:[1]
- Bookmarks
- Cutting mats for arts and crafts
- Decalcomanias
- Drawing instruments
- Embroidery-design patterns
- Paper flags
- Framed paintings
- French curves
- Greeting cards
- Hand-held labelling devices
- Laser-cut paper
- Notebooks
- Paintings
- Paper clips
- Paper die-cut shapes
- Photograph mounts
- Merchandise packaging bags
- Printed educational materials
- Scrapbooks
- Sealing stamps
- Stickers
- Writing instruments
This product list indicates that Whitelotous was positioned primarily within the stationery, creative materials, educational/DIY, and paper-based goods sectors, rather than in fashion, beauty, or hospitality.
Company
The trademark owner identified in public records is CHINATERA LIMITED. The company is listed as the original applicant, registrant, and owner at publication, with an address associated with Sheung Wan, Hong Kong.[1]
Publicly available information regarding CHINATERA LIMITED is limited. Details concerning its founders, corporate history, revenue, employee count, or manufacturing operations are not readily verifiable through primary trademark sources alone.
Name and Identity
The distinctive spelling “Whitelotous” forms a key part of the brand’s identity. US trademark documentation explicitly records WHITE LOTOUS and WHITE LOTUS as pseudo-marks, acknowledging that the name is visually or phonetically similar to “White Lotus.”[1]
However, Whitelotous should not be automatically associated with:
- The White Lotus television series
- White Lotus skincare brands
- White Lotus fashion collections
- Other businesses simply named “White Lotus”
These are distinct entities. For example, while the HBO series has generated its own merchandise and brand collaborations, these activities are unrelated to the WHITELOTOUS trademark held by CHINATERA LIMITED.
Brand Overview
| Category | Information |
|---|---|
| Brand name | Whitelotous / WHITELOTOUS |
| First use in commerce | 17 February 2016 |
| Trademark applicant/owner | CHINATERA LIMITED |
| Associated location | Sheung Wan, Hong Kong |
| US application date | 7 November 2018 |
| US registration date | 25 June 2019 |
| US registration no. | 5,786,600 |
| Trademark class | International Class 16 |
| Main product area | Stationery, paper goods, arts & crafts, educational/creative materials |
| US trademark status | Cancelled under Section 8, 9 January 2026 |
| Name variants/pseudo-marks | WHITE LOTOUS, WHITE LOTUS |
