The origins of ECONN date back to 2016, when its founders started a lighting business from a small office in Quiapo, Manila. As demand for affordable decorative lighting increased, the enterprise expanded into a broader home improvement company.

On April 23, 2021, the business was formally incorporated as JMC Asian Marketing Corporation. The company subsequently launched the ECONN brand, an abbreviation of “Everything Connects.” According to the company, this name signifies its goal of connecting people through innovative home improvement products while fostering long-term relationships with customers and business partners.2

ECONN positions itself around three core principles:

• Affordable lighting solutions
• Contemporary and decorative designs
• Functional products suitable for everyday homes

Rather than focusing exclusively on premium designer lighting, the company targets homeowners, renters, small businesses, cafés, offices, and interior decorators seeking modern lighting at accessible price points.3

ECONN offers a diverse range of lighting products across several categories:

Indoor Lighting

• Chandeliers
• Ceiling lights
• Pendant lights
• Multi-head pendant lights
• Wall lamps
• Table lamps
• Floor lamps

Functional Lighting

• Office linear lights
• LED bulbs
• Motion sensor lights
• Radar sensor lights

Outdoor Lighting

• Solar street lights
• Solar wall lights
• Solar post lights

Decorative Lighting

• Fairy lights
• Christmas lights
• Hanging decorative lights
• RGB LED strips
• Seasonal lighting

Ceiling Fan Lights

One of ECONN’s recognizable product lines combines LED lighting with ceiling fans designed for residential use.

Within the Philippine e-commerce landscape, ECONN is positioned in the budget-to-midrange segment. Its products typically emphasize:

• Modern aesthetics
• Affordable pricing
• Frequent promotional discounts
• Extensive online catalog
• Home décor appeal

This pricing strategy has made the brand particularly visible during marketplace campaigns, such as Lazada sales events.

ECONN primarily retails through:

• Its official e-commerce website
• Lazada Philippines
• Wholesale distribution
• A physical showroom in Quezon City

The company also maintains warehouse operations in Bulacan to support fulfillment and distribution logistics.

Typical ECONN customers include:

• Homeowners
• Condominium residents
• Interior decorators
• Small business owners
• Café and restaurant operators
• Contractors
• Renovation projects

Many customers purchase ECONN products for decorative upgrades rather than solely for utilitarian lighting purposes.

The ECONN catalog is characterized by styles including:

• Scandinavian-inspired fixtures
• Minimalist ceiling lights
• Industrial pendant lamps
• Crystal chandeliers
• Wood-accent lighting
• Contemporary LED designs

The brand frequently updates its product lineup with new collections that align with current home décor trends.

According to company information, ECONN operates:

• Corporate office
• Customer service department
• Product showroom
• Warehouse facilities
• Wholesale operations

The company supports both individual retail consumers and business buyers.

ECONN has become a recognizable name among online lighting sellers in the Philippines due to its extensive product selection, competitive pricing, strong visibility on e-commerce platforms, and frequent participation in online sales campaigns.

As with many marketplace brands, customer experiences vary by product line. Buyers often compare product specifications, materials, and long-term durability before purchasing, especially for higher-value fixtures or solar lighting. Community discussions also recommend checking detailed reviews and warranty information when evaluating lighting products.4

ECONN primarily targets consumers seeking:

• Affordable home lighting
• Decorative interior fixtures
• Modern home renovations
• Apartment and condominium upgrades
• DIY home improvement projects
• Budget-conscious lighting solutions

Name: ECONN

Meaning: Everything Connects

Core Values:

• Accessibility
• Practical innovation
• Modern design
• Value for money
• Customer relationships

• JMC Asian Marketing Corporation
• Decorative lighting
• LED lighting
• Solar lighting
• Home improvement
• Interior lighting

ECONN is a Philippine lighting brand developed by JMC Asian Marketing Corporation that focuses on affordable, design-oriented lighting products for homes and businesses. Since originating from a small lighting operation in 2016 and formalizing as a corporation in 2021, the brand has expanded into a broad catalog spanning chandeliers, ceiling lights, wall lamps, solar lighting, decorative lights, and ceiling fan lights. Through its emphasis on contemporary design, accessible pricing, and strong online retail presence—particularly on Lazada Philippines—ECONN has become one of the more visible local brands in the country’s online Lighting & Décor market.

1. Discover ECONN | Affordable Lighting Fixtures for Your Home
2. Transform Your Home with Econn Lighting Fixtures | Best Prices in the Philippines
3. Lighting Fixtures | Econn
4. Buy ECONN Night Lights for sale online | Lazada Philippines