Corporate records identify the entity as a limited liability company established on May 15, 2018, with Lu Yifan (鲁伊繁) listed as legal representative, executive director, and general manager.[3]

WohStudios emerged in 2018 as part of a broader Chinese creative and design business, rather than beginning exclusively as a tarot or playing-card publisher.

Its original corporate positioning emphasized the integration of design resources, supply-chain capabilities, data analysis, and production services. The stated business model aimed to provide brands with an efficient end-to-end design execution process, combining creative development with manufacturing and execution.[3]

Over time, the WohStudios identity became increasingly associated with original cultural products. Its product philosophy expanded into multiple physical formats, particularly those where artwork, graphic design, and collectible value could coexist. Consequently, WohStudios is more accurately described as a cultural-design and product studio than simply a playing-card company.

WohStudios describes itself as a comprehensive cultural design brand created by a group of young people interested in culture, art, and creativity.

The fundamental philosophy involves taking different design media and developing a recognizable, innovative style for each. Instead of treating a deck of cards, a figurine, or a board game merely as functional objects, WohStudios approaches these items as designed cultural artifacts.[4]

Several characteristics consistently appear in descriptions of the brand:

• Cross-media design: The company works across cards, toys, games, models, crafts, and other physical media.
• Strong visual identity: Products are generally built around a specific artistic concept rather than generic commercial graphics.
• Artist collaboration: WohStudios works with both Chinese and international artists and designers.
• Cultural reinterpretation: Traditional systems and historical artistic ideas are frequently reinterpreted through contemporary design.
• Collectibility: Many products are positioned simultaneously as usable objects and collectible art pieces.
• Material experimentation: Different materials, printing techniques, and production methods are incorporated into products.[2]

The brand sits at the intersection of graphic design, illustration, games, occult and divination culture, designer toys, and collectible culture.

Playing cards form one of the most visible parts of WohStudios’ international product identity.

The company produces artistic and flourishing/cardistry-oriented decks alongside more conventional playing-card designs. Examples associated with WohStudios include the IRTYSH series, featuring designs such as Zen, Slander, Razor, and Bubble.[5]

These decks generally retain the familiar structure of a standard poker deck while utilizing the backs, courts, jokers, and packaging as opportunities for graphic experimentation. A typical WohStudios deck can be viewed on three levels:

1. A functional deck of playing cards
2. A graphic-design object
3. A collectible or art product

This positioning is particularly relevant to the international cardistry and designer-playing-card market.

Tarot and divination-related publishing constitute another major component of the WohStudios identity.

The company has released or been associated with numerous tarot and oracle products, including titles such as:

• Broken Mirror Tarot
• Monsoon Tarot
• Vacant House Tarot
• Exile Tarot
• Wanderers Return / Wirth System Tarot
• Various I Ching / Yi philosophy card products

Retail and specialist sources identify WohStudios as a publisher behind a growing range of tarot and oracle decks.[6]

The tarot division combines traditional esoteric systems with contemporary illustration and product design. For example, its participation in ChinaJoy 2025 featured multiple categories of tarot products, including traditional Rider–Waite–Smith and Waite-system-inspired items alongside more experimental interpretations.[4]

A distinguishing characteristic of WohStudios is its interest in translating established cultural systems into modern collectible products.

While tarot is one example, this philosophy extends to Chinese philosophical traditions. The company’s Broken Mirror products, for instance, have been associated with I Ching / Yi philosophy and the 64 hexagrams, transforming traditional Chinese philosophical material into a contemporary card-based collectible format.[7]

This creates a dual identity wherein WohStudios combines Western esoteric and card traditions with contemporary Chinese and international visual culture. This cross-cultural approach remains one of the most distinctive aspects of its portfolio.

The WohStudios product range extends significantly beyond cards. Its publicly described portfolio includes:

• Art toys
• Figurines
• Collectible models
• Garage kits
• Crafts
• Board games
• Tabletop games
• Art pieces
• Trading cards
• Playing cards
• Tarot and oracle products

The brand has positioned itself within the broader designer-toy and collectible-art ecosystem rather than limiting itself to a single product category.[2] This explains the emphasis on materials and manufacturing techniques; a significant part of the company’s value proposition lies in translating an artist’s visual concept into a physical, manufacturable object.

Collaboration is central to the WohStudios model. The company states that it works with domestic Chinese and international artists, using collaborations to develop products that combine individual artistic styles with WohStudios’ production and design capabilities.[2]

This makes WohStudios comparable to a creative publisher or design label. Rather than requiring every product to originate from a single internal visual style, the company acts as a platform through which different artists and concepts become physical products. This model is especially suited to tarot, playing cards, and collectibles, as these categories have strong communities of collectors who actively seek new artists and unusual visual interpretations.

Behind the consumer-facing brand is a conventional design-and-production business. Corporate descriptions state that WohStudios integrates:

• Design resources
• Supply-chain resources
• Data analysis
• Creative planning
• Graphic design
• Production
• Brand execution
• Event-related services

The company’s stated goal is to make the design-to-production process more efficient and transparent for clients.[3] This infrastructure helps explain why WohStudios can operate across vastly different physical products; the underlying business is structured around design execution and production management rather than being restricted to illustration or publishing.

The legal entity behind the brand is Zhengzhou Wow Culture Communication Co., Ltd. (郑州哇哦文化传播有限公司).

According to available Chinese corporate information, it was established on May 15, 2018, has registered capital of approximately RMB 2 million, and has been reported as having fewer than 50 employees.[3] The same corporate information describes its business scope as including cultural-art activities, graphic design, literary and artistic creation, computer-system services, toy sales, stationery, etiquette services, advertising design, graphic design, and tabletop/game-related products.

The company’s registered activities broadly correspond with the creative-product ecosystem in which WohStudios operates.

Although WohStudios is a Chinese company headquartered in Zhengzhou, its products have developed an international consumer presence.

Products appear through international retailers and marketplaces, including specialist tarot and card retailers serving overseas customers.[6] The company has also pursued trademark protection outside China. A WOHSTUDIOS trademark application was filed in the United States in November 2024 covering games, playing cards, trading cards, and related products.[8]

A figurative WohStudios mark was subsequently registered with the European Union Intellectual Property Office (EUIPO) in January 2026, covering products including tabletop games, trading cards, playing cards, board games, mahjong, and related game products.[9] These filings suggest that the brand is actively building an identity beyond its domestic Chinese market.

A significant public-facing milestone was WohStudios’ participation in ChinaJoy 2025 in Shanghai.

The company presented itself at the event as a comprehensive cultural-design brand and showcased a broad selection of playing cards, tarot cards, I Ching cards, art toys, and related creative products.[4] Its exhibition was organized around different creative and product categories, including traditional Waite-style tarot and more experimental interpretations.

The appearance was significant because ChinaJoy connects WohStudios with the wider Chinese games, anime, collectibles, cosplay, and pop-culture ecosystem, rather than positioning the company exclusively within the tarot or playing-card community.

There is no single visual style shared by every WohStudios product. Instead, the brand’s recognizable characteristic is stylistic diversity under a common design-oriented philosophy.

A WohStudios product may be minimalist, classical, esoteric, surreal, geometric, traditional, contemporary, character-driven, or highly ornamental. The common thread is the attempt to give the product a strong concept and visual language. This is particularly apparent in its playing cards and tarot decks, where the packaging, backs, faces, typography, symbols, and physical finishing are often treated as parts of one coherent artistic object.

WohStudios occupies a middle ground between several industries. Traditional playing-card publishers generally prioritize gameplay and card handling. Tarot publishers prioritize divination systems, books, and established tarot traditions. Designer-toy companies prioritize character design and physical sculpture. Art publishers prioritize artists and limited-edition objects.

WohStudios combines aspects of all four. Its products can therefore appeal simultaneously to:

• Card collectors
• Cardists
• Tarot readers
• Oracle enthusiasts
• Board-game players
• Designer-toy collectors
• Illustration and art fans
• Pop-culture collectors

This cross-category approach is arguably the central feature of the WohStudios business.

WohStudios functions as a cultural design studio, creative publisher, and collectible-product brand. It is not simply a manufacturer of playing cards.

The company uses cards, games, toys, and other physical objects as canvases for art and cultural storytelling. Its commercial infrastructure allows those ideas to be turned into manufactured products, while collaborations with artists expand the range of styles and concepts available under the WohStudios name.

Notable characteristics

• Multi-category: Unlike a specialized tarot publisher or playing-card manufacturer, WohStudios works across several collectible categories.[2]
• Design-first: The brand places considerable emphasis on visual language, concept development, and the physical presentation of its products.
• Artist-driven: External artists and designers play an important role in expanding the brand’s catalog.[2]
• Cross-cultural: The catalog includes both Western systems such as tarot and Chinese cultural/philosophical concepts such as I Ching.[7]
• Collectibility: Many products are designed to be appreciated not merely for utility but also as objects of collection.
• International ambitions: Trademark registrations and international retail distribution indicate an effort to establish WohStudios as a recognizable international brand.[9]

The WohStudios ecosystem can broadly be visualized as follows:

WohStudios

→ Playing Cards
→ Cardistry / flourish decks
→ Artistic poker decks
→ Collector decks

→ Tarot & Divination
→ Tarot
→ Oracle
→ I Ching / Yi philosophy
→ Traditional-system reinterpretations

→ Games
→ Board games
→ Tabletop games
→ Trading/game cards

→ Collectibles
→ Art toys
→ Figurines
→ Models
→ Crafts
→ Garage kits

→ Creative Services
→ Graphic design
→ Brand design
→ Production execution
→ Events / cultural activities

This structure reflects the combination of the company’s corporate design-and-execution business and its consumer-facing cultural-product brand.[3]

WohStudios is a relatively young Chinese creative brand that has grown from a design-and-production-oriented company into a broad cultural-product label. Founded in 2018 in Zhengzhou, it combines graphic design, artist collaboration, manufacturing, and cultural storytelling to produce everything from playing cards and tarot decks to toys, models, and tabletop products.[1]

Its strongest identity today appears to be in artistically designed card products, particularly playing cards and tarot/divination decks. However, its ambitions are considerably broader: the company explicitly positions itself around the creation of distinctive design languages across different media.[2]

The most useful way to understand WohStudios is not as a single-product publisher but as a Chinese cultural-design and collectible-art platform, using cards, games, toys, and other physical media to connect artists, traditional culture, contemporary design, and collectors.

WohStudios is a Zhengzhou-based Chinese cultural-design brand founded in 2018 that transforms art, cultural traditions and contemporary visual concepts into collectible playing cards, tarot and oracle decks, games, toys, models and other designed objects.[2]

Note: Public information about WohStudios is relatively fragmented, and some product/retail sources use different descriptions of the company. The corporate facts above are therefore separated from the broader brand descriptions where possible.

1. WohStudios – Products, Competitors, Financials, Employees, Headquarters Locations
2. WohStudios – Vermilion Collection
3. WOHSTUDIOS – 公司详情 – 公司简介 – innoHere英诺嘿呀
4. WohStudios将闪亮登场2025 ChinaJoy_18183.com
5. IRTYSH: RAZOR, игральные карты от WohStudios с резким геометрическим рисунком рубашки — купить в интернет-магазине BlackDeck на Яндекс Маркете
6. NXB WohStudios – Mystic House Tarot Shop
7. WohStudios | Broken Mirror Guapai Cards Yi Philosophy and Sixty-four Hexagrams Collectible
8. WOHSTUDIOS Trademark Application of Zhengzhou Wow Culture Communication Co., Ltd. – Serial Number 98849893 :: Justia Trademarks
9. [WohStudios – Info on trademark no 019250486 EUIPO, 09/23/2025] · TMDB](https://tmdb.eu/marke/EU-019250486%3A%3Awohstudios-zhengzhou-wow-culture-communication-co-ltd.html)