• Brand Name: Woof N’ Tail
• Industry: Pet Food & Pet Nutrition
• Product Categories:
• Wet dog food
• Wet cat food
• Pet treats
• Specialty pet nutrition
• Primary Market: Philippines
• Product Type: Companion animal food

Woof N’ Tail was introduced to serve the growing demand for quality pet food among Filipino pet owners. As pet ownership has increased in the Philippines, the brand has expanded its offerings with recipes formulated to provide complete and balanced nutrition while remaining accessible in price.

The brand’s products are officially registered with the Philippine government’s animal feed regulatory system, indicating compliance with local feed registration requirements before commercial distribution.

Woof N’ Tail products are manufactured and distributed by Fly Ace Corporation, a Philippine company known for importing, manufacturing, and distributing food, beverage, and consumer products.

Fly Ace Corporation has diversified into the pet care market by offering companion animal nutrition products under the Woof N’ Tail brand.

The Woof N’ Tail product line includes:

Wet Dog Food

Recipes typically feature meat-based formulations such as:

• Classic Chicken
• Tender Beef
• Other flavor variants depending on market availability

These products are intended to provide moisture-rich nutrition suitable for dogs of different breeds and life stages.

Wet Cat Food

The brand also offers canned and pouch cat food formulated to meet feline nutritional requirements, featuring protein-rich recipes designed for daily feeding.

Pet Treats

In addition to complete meals, Woof N’ Tail produces treats intended for:

• Reward-based training
• Supplemental feeding
• Daily snacks

Woof N’ Tail markets its products around several key principles:

• Real meat ingredients
• Balanced nutrition
• Palatable recipes for dogs and cats
• Convenient ready-to-serve meals
• Everyday affordability

Like most commercial pet food brands, products are formulated to meet nutritional standards applicable to companion animal diets.

Woof N’ Tail products are commonly sold through:

• Pet supply stores
• Veterinary clinics
• Supermarkets
• Online marketplaces
• E-commerce pet retailers

The brand has become increasingly visible in the Philippine pet food market, particularly within the affordable wet food segment.

Several Woof N’ Tail products are listed in the Philippine Bureau of Animal Industry’s Certificate of Feed Product Registration, including products such as:

• Classic Chicken – With Real Meat
• Tender Beef Premium – With Real Meat

These registrations indicate that the products have undergone the country’s feed product registration process.

Woof N’ Tail primarily targets:

• First-time pet owners
• Multi-pet households
• Budget-conscious consumers seeking meat-based wet food
• Owners looking for convenient daily feeding options

Within the Philippine pet food industry, Woof N’ Tail positions itself as a value-oriented brand that combines:

• Quality ingredients
• Practical pricing
• Everyday nutrition
• Wide retail availability

Its focus is on providing accessible nutrition for companion animals while competing in the mid-range pet food market.1

• Fly Ace Corporation
• Pet food
• Dog food
• Cat food
• Companion animal nutrition

Note: Publicly available information about Woof N’ Tail is relatively limited. Most verified information concerns its registered products and manufacturer, while details such as its founding date, corporate history, manufacturing facilities, and nutritional formulations have not been extensively published in publicly accessible sources.2

1. Woof ‘N Tails
2. About Woof ‘N Tails — Woof ‘N Tails