• Company name: XREAL

• Former name: Nreal (2017–2023)

• Founded: 2017

• Founder: Chi Xu

• Headquarters: Beijing

• Industry: Consumer Electronics, Augmented Reality (AR), Spatial Computing

• Products: AR glasses, spatial computing devices, accessories, software platforms

• Markets: Over 40 countries and regions worldwide

• Website: XREAL Official Website

XREAL was founded in 2017 under the name Nreal by Dr. Chi Xu, a former engineer with experience in computer vision and mixed reality technologies. The company’s goal was to make augmented reality practical by developing glasses that resemble everyday eyewear rather than bulky headsets. [1]

In 2019, Nreal introduced the Nreal Light at CES, becoming one of the first companies to demonstrate lightweight consumer AR glasses.

In 2023, the company officially changed its brand name from Nreal to XREAL, citing trademark considerations and a broader global branding strategy. [1]

XREAL describes its mission as making “AR for All”, with a focus on making spatial computing accessible through lightweight hardware, advanced optics, and AI-powered experiences. The company has expanded beyond display hardware into broader spatial computing and wearable AI platforms. [1]

XREAL Air Series

The Air series is the company’s best-known product family.

Features include:

• OLED micro-displays

• USB-C connectivity

• Virtual screens for phones, PCs, and gaming consoles

• Lightweight design

• Entertainment and productivity applications

Major releases include:

• XREAL Air

• XREAL Air 2

• XREAL Air 2 Pro

• XREAL Air 2 Ultra [1]

XREAL One Series

Introduced as a next-generation platform featuring the company’s custom X1 Spatial Computing Chip, enabling improved tracking, lower latency, and enhanced spatial interaction directly on the glasses. [1]

XREAL Beam

The Beam is a portable computing accessory that adds spatial display capabilities, screen anchoring, and motion stabilization to compatible XREAL glasses. It serves as a bridge between source devices and the AR glasses. [1]

XREAL Beam Pro

Released in 2024, Beam Pro combines Android functionality with stereoscopic cameras for capturing spatial photos and videos while acting as a dedicated spatial computing terminal. [1]

Nebula

Nebula is XREAL’s software platform that provides:

• Multiple virtual monitors

• Spatial desktop environments

• AR applications

• Head tracking

• Developer tools

It is available for supported Android, Windows, and macOS devices, with features varying by platform. [1]

XREAL develops much of its technology in-house, including:

• Optical waveguide and BirdBath display systems

• Micro-OLED display integration

• Spatial tracking algorithms

• Custom silicon (X1 chip)

• Optical engines such as the X Prism

• AI-assisted spatial computing technologies [1]

XREAL collaborates with several major technology companies.

Notable partnerships include:

• Google — collaboration on Android XR reference hardware (Project Aura).

• ASUS — co-development of ROG XREAL R1 gaming AR glasses.

• Sony — Micro-OLED display technology used in several products. [1]

According to the company and industry research it cites, XREAL has ranked among the leading consumer AR glasses brands by revenue in recent years and has expanded its retail presence across more than 40 countries. [1]

XREAL’s ecosystem includes:

• AR glasses

• Computing accessories

• Spatial operating software

• AI-powered wearable technologies

• Developer SDKs

• Enterprise and consumer applications [1]

XREAL products are commonly used for:

• Portable virtual monitors

• Movie watching

• Gaming

• Remote work

• Multi-monitor productivity

• 3D media viewing

• Spatial computing

• Software development for AR applications [1]

The company positions itself as a builder of the next generation of personal computing, where lightweight AR glasses, AI, and spatial interfaces can serve as alternatives or complements to traditional smartphones, laptops, and monitors. Its long-term strategy emphasizes wearable AI and spatial computing rather than conventional display hardware alone. [1]

1. XREAL About Us | Making Augmented Reality Accessible to Everyone