YOWANT was established in 2010 during the rapid growth of China’s digital commerce industry. Initially focused on internet marketing and online promotion, the company gradually expanded into influencer management and livestream commerce as platforms such as Douyin (China’s TikTok), Kuaishou, and TikTok Shop gained popularity. [1]

As livestream shopping became a major retail channel, YOWANT developed an ecosystem combining creators, brands, production services, and supply chain management. Today it positions itself as a global social commerce company supporting both Chinese and international brands. [2]

YOWANT operates as a social commerce platform and marketing service provider, offering end-to-end solutions for brands and creators.

Its primary business areas include:

• Livestream commerce production
• Influencer (KOL/KOC) marketing
• Celebrity partnerships
• TikTok Shop management
• Cross-border e-commerce consulting
• Content production
• Supply chain management
• Digital advertising
• Creator incubation and talent management

The company works with brands by planning livestream campaigns, managing creators, producing promotional content, and handling operational support from marketing to fulfillment. [3]

YOWANT provides brands with services including:

• Livestream event planning and production
• TikTok Shop setup and operations
• Influencer matchmaking
• Celebrity endorsement campaigns
• Content creation
• Performance marketing
• International market localization
• Supply chain integration
• Cross-border product launches

The company emphasizes combining influencer marketing with livestream sales to increase customer engagement and conversion rates. [4]

YOWANT also operates as a creator network, offering:

• Livestream training
• Monetization support
• Brand sponsorship opportunities
• Affiliate marketing programs
• Analytics and performance tools
• Product sourcing
• Production resources
• Creator management

According to the company, it has incubated hundreds of livestream hosts and collaborates with numerous creators and celebrities across multiple markets. [5]

In recent years, YOWANT has expanded beyond China to support international brands entering Asian markets and Asian brands expanding globally.

Its overseas operations focus on:

• TikTok Shop
• Cross-border livestream commerce
• Creator partnerships
• International influencer marketing
• Global brand localization

The company has established operations in locations including California and Toronto to support these activities. [6]

According to figures published by YOWANT, the company reports:

• More than 500 million total audience reach
• More than US$3 billion in annual gross merchandise value (GMV) (2023 figure reported on its website)
• More than 400 million cumulative orders
• Over 25,000 global brand partners
• More than 8.2 million minutes of livestreaming
• Hundreds of trained livestream creators and thousands of affiliated influencers

These figures are company-reported metrics and have not been independently verified in the cited sources. [7]

YOWANT highlights collaborations involving major creators and celebrities. One widely promoted example is a livestream during Lionel Messi’s China tour, featuring Messi alongside other football players, which the company says attracted billions of global views across platforms. It also showcases partnerships with TikTok creators and international livestream shopping campaigns. [8]

YOWANT’s strategy centers on integrating four components:

• Creator economy
• Livestream commerce
• Digital marketing technology
• Supply chain operations

Rather than functioning solely as an advertising agency, it positions itself as a full-service commerce partner, helping brands manage influencer campaigns, sales channels, logistics, and content production within one ecosystem. [9]

YOWANT operates in the rapidly growing social commerce sector, where online shopping is driven by influencers, short-form video, and livestreaming. The company competes with other agencies and commerce providers that support brands on platforms such as TikTok, Douyin, and similar marketplaces by connecting creators with merchants and consumers. [10]

1. Yowant
2. Yowant | LinkedIn
3. Yowant
4. Yowant
5. Guangdong Yowant Technology Group (SHE:002291) Company Profile & Description
6. YOWANT Trademark Application of Hangzhou Yowant Network Technology Co., Ltd. – Serial Number 79411999 :: Justia Trademarks
7. yowant.com
8. About Us
9. UWANT – Contact Us – UWANT
10. About Us – UWANT Singapore