The company describes itself as a “proudly Filipino” supermarket chain dedicated to providing an elevated, refreshed, and world-class grocery experience. 1

Origins

The corporate history of All Day Supermarket is closely linked to the retail expansion of the Villar Group, the conglomerate associated with entrepreneur Manuel B. Villar Jr. The group’s retail ecosystem, which includes businesses such as AllHome and Coffee Project under AllValue, expanded to include supermarket retail as a key component.

AllDay Marts, Inc. was incorporated on December 22, 2016. The company subsequently developed All Day Supermarket as a modern concept targeting Filipino consumers seeking a more premium shopping environment. 1 The first branch opened in Taguig, followed by expansion across Metro Manila, Cavite, Laguna, and other areas in Luzon and the Visayas. Notable milestones include the opening of its first Visayas store, AllDay Iloilo, in 2018, and its first North Luzon store, AllDay Santiago, in 2020.

Expansion

The chain experienced rapid growth during its initial years. Store count increased from seven to 33 in just over four years, while product assortment grew from fewer than 30,000 SKUs to approximately 40,000. By the end of 2024, the network had reached 40 physical stores across 29 cities and municipalities, with an aggregate net selling space of approximately 60,000 square meters. 1

All Day Supermarket operates within the Villar Group’s retail ecosystem. Its immediate parent is AllValue Holdings Corp., and it sits alongside sister companies including:

• AllHome
• AllDay RX
• Coffee Project
• Bake My Day
• AllDay Convenience Stores
• Gastroville
• Paluto
• Finds
• Various other retail and food concepts

This relationship is strategically significant, as All Day Supermarket branches are frequently located adjacent to or integrated with other Villar-related retail and property developments. The company characterizes this synergy as a retail ecosystem where grocery shopping complements home furnishings, dining, and other consumer activities. 1

At the corporate level, AllDay Marts, Inc. is publicly listed on the Philippine Stock Exchange under the ticker ALLDAY. The PSE classifies the company within the services/retail sector and identifies it as a member of the Villar Group.

All Day Supermarket does not compete solely on price. Instead, it positions itself as a mid-premium supermarket operator offering an elevated experience for the mass and middle-to-upper-middle market. Its strategy blends conventional grocery retail with features typically associated with upscale supermarkets, including:

• Attractive store interiors and spacious aisles
• Extensive fresh-food sections
• Imported products and international brands
• Gourmet and specialty items
• Food preparation services and dining areas
• Digital shopping and delivery options
• Self-checkout technology

Stores take inspiration from best-in-class global supermarkets, differentiating themselves through aesthetics, comfort, accessibility, and convenience rather than functioning merely as value-oriented grocery outlets. 1

Merchandise at All Day Supermarket is organized into three primary categories:

Fresh

Fresh food is central to the brand’s premium positioning. This category includes meat, poultry, seafood, fruits, vegetables, and other perishable grocery items. 1

Food

This category covers conventional grocery products such as packaged foods, beverages, snacks, pantry staples, imported goods, and specialty gourmet items.

Non-food

The assortment extends to household essentials, personal care, beauty products, home merchandise, and other daily consumer goods.

As of 2024, stores offered approximately 4,200 local and international product brands. A key aspect of the brand’s identity is its strong selection of imported goods, providing Filipino shoppers access to international products. 1

A defining characteristic of All Day Supermarket is its focus on the shopping environment itself. Rather than operating as functional warehouses, stores are designed around aesthetics, comfort, accessibility, and convenience. Individual locations may vary in design and ambiance, offering a more customized feel compared to highly standardized formats. This approach places significant emphasis on how the supermarket looks and feels, beyond its product offerings. 1

Paluto

Paluto is an in-store food preparation service where customers can purchase fresh ingredients and have them cooked on-site at a dedicated kiosk. This concept transforms part of the supermarket into a food service destination, particularly for seafood and meat products intended for immediate consumption. 1

Gastroville

Gastroville serves as an in-store food hub featuring various international cuisines. Both Paluto and Gastroville are often integrated with dining areas, allowing customers to enjoy prepared meals within the supermarket. These concepts illustrate the brand’s strategy of making the supermarket a lifestyle destination rather than just a place to buy groceries. 1

All Day Supermarket has invested significantly in omnichannel retail, combining physical stores with online ordering and home delivery. Physical branches serve as fulfillment centers for digital orders, leveraging the store network to support e-commerce operations. 1

During the COVID-19 pandemic, the company accelerated its digital initiatives, launching a Personal Shopper Service across its network in April 2020 to facilitate remote ordering and home delivery. It also partners with third-party platforms including GrabMart, Metromart, Pick.A.Roo, Pandamart, Lazada, Shopee, and GetAll. Investor materials highlight 24-hour delivery as a differentiating feature in select areas. 1

Technology plays a key role in modernizing the customer experience. Selected supermarkets feature self-checkout kiosks, allowing customers to scan and pay for purchases independently. 1

The company also employs data-driven retail strategies, utilizing sales data and digital interactions to analyze purchasing behavior, product trends, customer preferences, inventory needs, and market opportunities. This marks a shift toward an integrated model combining data analytics, physical retail, and e-commerce. 1

Historically, All Day Supermarket has been concentrated in Mega Manila and surrounding growth corridors, particularly in areas with Villar Group residential and commercial developments. As of December 31, 2024, the 40-store network was distributed as follows:

• 27 stores in Mega Manila
• 6 stores in Luzon outside Mega Manila
• 3 stores in the Visayas

The total aggregate net selling space was approximately 60,000 square meters. Expansion has covered Metro Manila, Cavite, Laguna, Bulacan, Batangas, Pampanga, Nueva Ecija, Isabela, Cebu, Iloilo, and Negros Occidental. This geographic strategy remains closely tied to the broader property and community footprint of the Villar Group. 1

All Day Supermarket frequently serves as an anchor retail tenant within Villar-developed communities, malls, and commercial zones. Developments may integrate residential units, mall space, AllHome, All Day Supermarket, restaurants, cafés, and other services. This setup provides the supermarket with a built-in customer base while serving as a grocery anchor for the wider development. The company describes these co-locations with sister brands as part of a comprehensive retail ecosystem. 1

Since its establishment, All Day Supermarket has demonstrated significant growth. Sales rose from approximately ₱1.48 billion in 2017 to ₱7.93 billion in 2020, driven by rapid network expansion. 1

For fiscal year 2023, the company reported:

• Revenue: ₱10.914 billion
• Net income: ₱369 million
• Gross profit: ₱2.055 billion
• EBITDA: ₱995 million

Revenue increased by 4.4% and net income by 22.4% compared to FY2022. In the first half of 2024, revenue reached approximately ₱4.9 billion, with net income after tax rising 7.7% year-on-year to ₱185 million. Performance was attributed to operational efficiencies, imported product assortment, and pricing initiatives. 1

The COVID-19 pandemic tested the resilience of All Day Supermarket. While supermarkets were deemed essential businesses, shifting consumer behaviors prompted the company to accelerate personal shopping, home delivery, online ordering, marketplace partnerships, and digital engagement. The physical store network proved advantageous, functioning simultaneously as retail outlets and local fulfillment centers. This period solidified the dual-format model that combines traditional supermarket retail with digital grocery commerce. 1

All Day Supermarket is closely aligned with the Villar family’s retail strategy. Manuel B. Villar Jr., founder of Camella Homes and a central figure in the Villar Group, serves as Chairman of AllDay Marts. Management typically includes executives from the group’s broader retail organization, reflecting integration with other business units. For the most current executive lineup, corporate filings are recommended over historical descriptions. 1

The operating company, AllDay Marts, Inc., is publicly traded on the Philippine Stock Exchange under the ticker ALLDAY. This allows investors to participate directly in the company while consumers engage with the supermarket brand. Corporate disclosures, including annual reports, quarterly updates, governance reports, sustainability reports, and press releases, are available through official investor relations channels. 1

The core philosophy of All Day Supermarket is to elevate the ordinary grocery trip. Unlike conventional supermarkets that primarily address where to buy groceries, All Day Supermarket focuses on improving the shopping experience itself. This distinction is evident in its operational approach:

In the Philippine supermarket landscape, All Day Supermarket operates alongside larger established players such as SM Markets, Puregold, Robinsons Supermarket, WalterMart, Metro Retail, and The Marketplace. Its differentiation lies in format and positioning rather than nationwide scale. The brand occupies a space between mass-market supermarkets and premium specialty grocers, appealing to shoppers seeking a better store environment, broad selection, imported goods, fresh products, convenient locations, modern technology, and delivery services without entering the luxury grocery segment.

Based on verifiable corporate information as of late 2024, All Day Supermarket maintains the following profile:

• Operator: AllDay Marts, Inc. (Filipino-owned)
• Parent: Subsidiary of AllValue Holdings Corp.; part of the Villar Group
• Network: 40 physical stores across 29 cities/municipalities
• Assortment: Approximately 4,200 local and international brands
• Floor area: ~60,000 sqm aggregate net selling space
• Categories: Fresh, food, and non-food
• Channels: Physical retail and e-commerce
• Concepts: Paluto and Gastroville
• Technology: Self-checkout at selected locations
• Listing: Publicly listed on the PSE as ALLDAY 1

1. Our Business | All Day Supermarket