According to the company’s own account, All Out Fitness grew out of its founders’ family passion for fitness. Before the brand was established, the family operated a small gym in Cavite, which eventually developed into a functional-fitness gym in Las Piñas City.[1]

The COVID-19 pandemic became a significant turning point for the business. When the gym was forced to close due to lockdown restrictions, the operators began renting equipment to members so they could continue training at home. This experience exposed what the company describes as a growing demand for quality yet affordable gym equipment in the Philippines. The business subsequently expanded from operating a gym into supplying fitness equipment, eventually developing the All Out Fitness brand.[1]

The company has stated that its longer-term ambition is to make its equipment available to more Filipinos through its online operations and eventually through showrooms nationwide.[1]

All Out Fitness has developed a broad equipment portfolio catering to both individual athletes and professional fitness facilities. The company’s current catalogue lists more than 100 products across multiple categories.[1]

Strength equipment

The strength range includes equipment such as:

• Olympic and training barbells
• Weightlifting plates
• Dumbbells
• Kettlebells
• Barbells and collars
• Benches
• Squat stands
• Rigs and racks
• Weightlifting platforms
• Plyometric boxes
• Sandbags

The brand also sells specialised equipment such as functional racks, multi-purpose racks, and GHD benches.[1]

Conditioning

Conditioning-oriented products include:

• Resistance bands
• Speed and training ropes
• Sandbags
• Functional-training equipment
• Other equipment intended for high-intensity and conditioning workouts

The company describes its range as suitable for everything from general wellness and home training to more demanding athletic performance.[1]

Recovery

All Out Fitness treats recovery as part of its broader fitness offering. Its catalogue includes items such as massage balls, mobility and recovery equipment, and related accessories.[1]

Flooring

The brand sells fitness flooring and mats designed for training environments, including products intended for both commercial gyms and home setups.[1]

Accessories

The accessories category includes:

• Wrist wraps
• Lifting straps
• Lifting belts
• Knee sleeves
• Chalk
• Shaker bottles
• Gym timers
• Grip tape
• Velcro patches
• Training apparel[1]

A central aspect of All Out Fitness’s positioning is its aim to be more than an equipment retailer. The company describes four core values:

1. Community-centric — building a fitness community in which gym members, athletes, and equipment users can develop together.
2. Holistic approach to fitness — emphasising training, recovery, longevity, education, and support rather than equipment alone.
3. Excellence — maintaining high standards for products, performance, and customer service.
4. Versatility for all — providing equipment for different ages, abilities, and fitness objectives, from general wellness to elite performance.[1]

This framework gives the brand a broader positioning than that of a conventional manufacturer or distributor of weights and gym accessories.

“Built with Passion”

“#BuiltwithPassion” is one of the central ideas in All Out Fitness’s branding. The company states that its products are made with the intention of motivating users to give their best effort during workouts. Its broader message is summarised through the slogan “GO ALL OUT!”[1]

The branding therefore connects physical products—bars, plates, racks, accessories, and other equipment—with an aspirational fitness message centred on pushing oneself, training consistently, and pursuing goals fully.

Community involvement is a significant component of the brand’s identity. All Out Fitness has stated its intention to give back to Filipino fitness and weightlifting communities through local initiatives, fitness events, and athlete support.[1]

One prominent example is ALL OUT GAMES, which features heavily in the company’s current brand ecosystem. The company sells individual and team entries associated with the event and promotes the Games as part of its fitness community activities.[1]

The company’s customer base extends beyond individual consumers. Its website features testimonials from Philippine fitness organisations including CrossFit Dagit, Comrade Fitness, CBA Fitness, and Lakan Fitness, describing the equipment’s use in gym and training environments.[1]

All Out Fitness operates primarily through direct online sales while also catering to gyms and larger institutional buyers. Its FAQ states that it offers bulk and wholesale pricing, and that customers can arrange showroom visits to inspect and test equipment before purchasing.[1]

The company currently ships within the Philippines, with typical delivery estimates of approximately 3–7 business days for Metro Manila and 7–15 business days for provincial destinations, depending on circumstances.[1] Installation services can also be arranged for an additional fee within Metro Manila and Greater Manila.[1]

Official Philippine intellectual-property documentation connects the name ALL OUT FITNESS to the fitness equipment sector. A Philippine Intellectual Property Office publication records a trademark application filed on July 28, 2020, identifying MPG Powerhouse Fitness Inc. as the applicant. The listed goods included competition kettlebells, bumper plates, Olympic barbells, benches, gymnastic rings, plyo boxes, collars, speed ropes, shaker bottles, wrist wraps, hex dumbbells, and other fitness equipment.[2]

This record serves as historical evidence that the All Out Fitness name was being formally associated with fitness equipment in the Philippines by at least 2020.

The company’s published team page identifies Martin Paulo Gonzales as Owner, alongside personnel responsible for finance, sales administration, accounting, multimedia, gym administration, and gym assistance.[1]

The company presents its team as a group united around helping customers and partners succeed, rather than functioning solely as a conventional equipment retailer.[1]

All Out Fitness is broadly understood as a Philippine fitness-equipment and community brand positioned between consumer home-gym equipment and professional functional-fitness equipment. Its product range allows it to target several overlapping markets:

• Home-gym owners looking to build personal training spaces
• Strength athletes using barbells, plates, racks, and specialised equipment
• Functional-fitness and CrossFit-style athletes using rigs, kettlebells, plyo boxes, ropes, and conditioning equipment
• Commercial gyms requiring larger equipment installations
• Coaches and trainers outfitting training facilities
• Fitness communities and event participants through activities such as All Out Games

This breadth is reflected in the company’s own description of its audience as including “serious athletes, home gym warriors, and anyone ready to push their limits.”[1]

Visually and verbally, All Out Fitness uses a direct, performance-oriented identity. Its language emphasises a progression from passion and training to community and performance. Rather than positioning fitness as purely aesthetic, the brand highlights strength, athletic performance, functional training, health, and community. Its “Belong. Train. Transform.” messaging reinforces the idea that customers are joining a broader fitness culture rather than simply purchasing equipment.[1]

A notable aspect of All Out Fitness’s history is that the equipment business originated from an actual gym operation. The company did not begin solely as an online sporting-goods seller; its founders’ experience running a gym and subsequently renting equipment during the pandemic helped inform the equipment business.[1]

This background helps explain why its catalogue includes equipment appropriate for serious training facilities rather than only lightweight consumer fitness products.

As of 2026, All Out Fitness presents itself as an established Philippine fitness-equipment brand with an online catalogue spanning strength, conditioning, recovery, flooring, and accessories. Its website lists products ranging from relatively inexpensive accessories to large commercial equipment such as functional racks and weightlifting platforms.[1]

The company continues to emphasise nationwide expansion, community activities, fitness events, and the development of its equipment brand.[1]

1. About Us – All Out Fitness
2. Intellectual Property Center, 28 Upper McKinley Rd.
3. About – All Out Fitness