About Angel
Overview
Angel is a Philippine food brand best known for its affordable dairy and dairy-based cooking products, including evaporated milk, filled milk, condensed creamer, and all-purpose cream. The brand is widely distributed across supermarkets, neighborhood groceries, sari-sari stores, and online marketplaces such as Lazada Philippines. Angel is positioned as a value-for-money kitchen staple aimed at everyday Filipino households, particularly for home cooking, baking, desserts, and beverages. [1]
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Brand Name: Angel
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Industry: Food & Beverage
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Category: Dairy and Dairy Alternatives
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Market: Philippines
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Current Owner: Century Pacific Food, Inc.
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Original Launch: 2003 (as Angel Milk)
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Primary Distribution: Supermarkets, groceries, convenience stores, sari-sari stores, wholesalers, and e-commerce platforms including Lazada Philippines. [1]
History
Angel was introduced in 2003 under Snow Mountain Dairy Corporation, initially as Angel Milk. The brand focused on providing affordable milk products suitable for Filipino families.
Following the acquisition and integration of Snow Mountain Dairy into Century Pacific’s dairy business, Angel became one of the company’s flagship milk brands. Century Pacific expanded the lineup beyond traditional evaporated milk by introducing innovative hybrid products designed specifically for Filipino cooking and dessert preparation.
Today, Angel is one of Century Pacific’s major dairy brands alongside Birch Tree. [1]
Brand Positioning
Angel is marketed as:
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Affordable
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Rich and creamy
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Suitable for both sweet and savory recipes
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Everyday cooking companion
Its advertising commonly targets Filipino mothers and home cooks, emphasizing versatility for:
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Cooking
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Baking
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Marinating
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Desserts
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Coffee
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Cream-based dishes
The brand’s messaging focuses on making rich, milky recipes accessible without premium pricing. [1]
Product Line
Angel has expanded from a single milk product into a complete cooking dairy range.
Angel Evaporada
A creamy evaporated liquid creamer used for soups, pasta, coffee, sauces, and desserts. Unlike traditional evaporated milk, this product is formulated primarily as a cooking creamer. [2]
Angel Evaporated Filled Milk
A filled milk product fortified with vitamins and minerals. Common uses include coffee, baking, cream soups, Filipino desserts, and daily cooking. According to the brand, it is richer and milkier than its evaporated liquid creamer variant. [1]
Angel Condensada
A sweetened condensed-style product used for halo-halo, fruit salad, cakes, ice cream, and sweet beverages. [1]
Angel Kremdensada
One of Angel’s signature products. It combines characteristics of condensed milk and cream. Designed to provide sweetness and creaminess in one product, it is commonly used in Filipino desserts and pastries. [2]
Angel KremQueso
A two-in-one cooking ingredient combining creamy dairy characteristics with a cheese flavor, intended for both savory and sweet recipes. [1]
Angel All Purpose Creamer
A shelf-stable cream alternative suitable for pasta, sauces, cakes, cream-based desserts, and coffee. [1]
Product Innovation
Angel became known for introducing several “2-in-1” dairy concepts, including Kremdensada and KremQueso. These products reduce the need to purchase multiple ingredients by combining sweetness, creaminess, or cheese flavor into a single product. [1]
Manufacturing
Angel products are manufactured under Century Pacific’s dairy operations. The company’s dairy brands, including Angel, are processed in a manufacturing facility in Bagumbayan, Taguig City, which Century Pacific states follows strict quality and operating standards. [3]
Distribution
Angel products are available through:
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Major supermarkets
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Local groceries
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Public markets
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Sari-sari stores
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Wholesale distributors
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Lazada Philippines
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Other Philippine e-commerce platforms
The brand has nationwide availability. [1]
Target Market
Angel primarily targets:
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Budget-conscious families
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Home cooks
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Parents
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Small food businesses
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Bakeries
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Cafés
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Dessert makers
Its products are designed for everyday cooking rather than premium specialty dairy applications. [1]
Typical Uses
Angel products are commonly used in:
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Halo-halo
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Leche flan
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Fruit salad
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Macaroni salad
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Carbonara
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Sopas
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Coffee
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Milk tea
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Cakes
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Bread
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Ice cream
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Filipino pastries
Market Position
Within the Philippine canned and cooking milk market, Angel competes primarily in the value segment. Century Pacific describes Angel as having quickly become a household name and rising into the top three in its category after launch. [3]
Regulatory Compliance
Angel food products sold in the Philippines are registered with the Philippine Food and Drug Administration. Public FDA records include registrations for products such as Angel Evaporada and Angel Kremdensada under Century Pacific Food, Inc. [2]
Presence on Lazada Philippines
On Lazada Philippines, Angel products are listed under the Groceries category, particularly within Milk, Creamers, Condensed Milk, Evaporated Milk, and Baking Ingredients. Popular online purchases include Angel Evaporada, Angel Kremdensada, Angel Condensada, and Angel All Purpose Creamer. These are often sold individually or in multipacks through official and authorized grocery sellers. [4]
Summary
Angel has grown from a single milk product launched in 2003 into one of the Philippines’ best-known value-oriented dairy brands. Backed by Century Pacific Food, Inc., it offers a broad portfolio of affordable cooking and baking products tailored to Filipino households. Its emphasis on versatility, accessibility, and kitchen convenience has made it a familiar presence in both traditional retail channels and online grocery platforms such as Lazada Philippines. [1]




