Argentina was introduced in 1995 as Century Pacific’s flagship canned meat brand. The first major product was Argentina Corned Beef, which quickly gained popularity because of its affordability, meaty texture, and suitability for traditional Filipino breakfasts.

As consumer demand increased, the brand expanded beyond corned beef into other processed meat products, including:

• Meat Loaf

• Beef Loaf

• Luncheon Meat

• Corned Chicken

• Ready-to-use Giniling (Ground Pork Mix)

• Sisig

• Vienna Sausages

• Other canned meat variants

Over nearly three decades, Argentina has evolved from a single-product brand into one of Century Pacific’s largest grocery brands while maintaining its focus on affordable everyday meals. [2]

Argentina is owned and manufactured by Century Pacific Food, Inc. (CNPF), one of the Philippines’ largest branded food companies.

Century Pacific also owns several well-known Filipino food brands, including:

• Century Tuna

• 555

• Fresca

• Blue Bay

• Swift

• Angel

• Birch Tree

• Coco Mama

Argentina products are manufactured in Century Pacific’s food processing facilities in the Philippines under FDA registration and food safety standards. [3]

Argentina positions itself as an affordable, family-oriented canned meat brand. Its marketing focuses on:

• Everyday Filipino cooking

• Protein-rich meals

• Convenience

• Value for money

• Family sharing

The company’s slogan emphasizes combining taste and nutrition (“Sarap at Sustansya, Pinagsama Na!”). [4]

Argentina Corned Beef

The flagship product and the brand’s best-known offering.

Features include:

• Made with beef

• Shredded meat texture

• Ready-to-cook

• Popular for breakfast meals

• Often cooked with onions, garlic, potatoes, tomatoes, or cabbage

Argentina markets its corned beef as filling, flavorful, and protein-rich. Industry materials describe it as the No. 1 corned beef brand in the Philippines, a claim the company consistently uses in its branding. [5]

Other Product Lines

Argentina has expanded into numerous canned meat categories, including:

• Meat Loaf

• Beef Loaf

• Corned Chicken

• Sisig

• Luncheon Meat

• Ready-to-use Giniling

• Vienna Sausages

• Specialty canned meat variants

The brand also periodically introduces limited flavors and regional variants, such as Hot & Spicy Corned Beef. [6]

Argentina products are manufactured by Century Pacific Food, Inc. in the Philippines. FDA registrations identify production facilities in Biñan, Laguna, among Century Pacific’s manufacturing locations for canned meat products. [7]

Argentina is among the Philippines’ most recognizable canned meat brands and is sold through:

• Supermarkets

• Grocery chains

• Convenience stores

• Sari-sari stores

• Wholesale distributors

• Online marketplaces (including Lazada Philippines and other e-commerce platforms)

The brand is also exported to international markets serving overseas Filipino communities. [8]

Argentina has been a staple in many Filipino households since the mid-1990s. Its corned beef is commonly associated with:

• Breakfast (“cornsilog”)

• Packed lunches

• Quick family meals

• Emergency pantry supplies

• Budget-friendly cooking

Its widespread availability and relatively affordable pricing have made it one of the country’s most recognizable canned meat brands. [9]

Common characteristics associated with Argentina canned meat products include:

• Long shelf life

• Ready-to-cook convenience

• Affordable pricing

• Wide product variety

• Familiar Filipino flavors

• Availability in multiple can sizes

Argentina has promoted its products through television commercials, digital campaigns, recipe content, supermarket promotions, and partnerships with retailers. Marketing frequently highlights easy home-cooked meals and family dining occasions. [10]

In Lazada Philippines’ Groceries category, Argentina products commonly include:

• Corned Beef (various sizes)

• Meat Loaf

• Beef Loaf

• Corned Chicken

• Sisig

• Giniling

• Multipacks

• Value bundles

Products are sold through both the official Century Pacific store and authorized grocery sellers.

Argentina is considered one of the defining local canned meat brands in the Philippines. Since its introduction in 1995, it has expanded from a single corned beef product into a broad portfolio of processed meats while maintaining a reputation for affordability, convenience, and everyday family meals. Its products remain widely stocked across Philippine retail channels and are among the country’s most recognizable grocery brands. [11]

1. Argentina – Century Pacific Food Inc.

2. (Incorporated in the Republic of the Philippines)

3. Registration Number | 4000007110180

4. FDA Verification Portal

5. Argentina – Gulfood 2026

6. Argentina Corned Beef 175G delivery in the Philippines | foodpanda

7. Argentina Corned Beef 260G delivery in the Philippines | foodpanda

8. Registration Number | 4000010306701

9. Corned beef

10. Argentina – What is this Brand ( in the Philippines )? – Yummy Kitchen

11. argentina corned beef 260g