Publicly available information regarding the founding date, founders, ownership structure, headquarters, and corporate history of Arte Clavo is limited. Unlike long-established beauty companies, the brand’s official online presence focuses heavily on its products and nail-art ecosystem rather than publishing a detailed corporate biography.[1]

Consequently, claims about an exact founding year, founder, country of origin, parent company, manufacturing facilities, or corporate ownership cannot be stated as established facts without additional primary documentation. What is evident from the current catalogue is that Arte Clavo has developed around the intersection of professional nail technology and the growing DIY manicure market. Its assortment covers both conventional salon-oriented gel products and easier-to-use formats such as semi-cured and UV-free gel nail strips.[1]

The name Arte Clavo combines the concept of arte (art) with clavo, the Spanish word for “nail”. Although the company does not publish an extensive official explanation of the name, it aligns with the brand’s central concept of treating nails as a medium for artistic expression. This philosophy is reflected in the breadth of the catalogue; rather than presenting nail polish simply as a cosmetic colour, Arte Clavo emphasises different effects, collections, techniques, and nail-art styles. The website describes its products as suitable for creating salon-quality manicures at home as well as for professional applications.[1]

The Arte Clavo catalogue extends significantly beyond ordinary nail polish.

Gel polish

Gel polish is a core category for the brand. The catalogue includes extensive collections organised by colour and finish, including red, pink, purple, blue, green, orange, brown, nude, khaki, glitter, pearlescent, jelly, cat-eye, and chrome effect-oriented colours. Arte Clavo markets these gel colours towards both professional nail technicians and DIY users, emphasising pigmentation, smooth application, glossy finish, and long wear.[1]

Specific series demonstrate this depth; for example, the Purple Series contains shades ranging from lavender and lilac through violet, mauve, plum, and deeper purple tones. Similarly, the Red Series spans bright reds through burgundy and wine-inspired shades.[1]

HEMA-free and TPO-free products

A prominent aspect of Arte Clavo’s product strategy is its HEMA-free and TPO-free range.[1] HEMA and TPO are ingredients that have become significant topics in the professional gel-nail industry due to concerns surrounding sensitisation and regulatory restrictions. Arte Clavo specifically markets numerous products without these ingredients, describing them as suitable for customers who prefer gel products formulated without HEMA or TPO. However, the brand cautions that HEMA-free does not mean allergy-proof; proper application and avoidance of skin contact with uncured gel remain essential safety practices.[1]

Gel nail strips

Semi-cured gel nail strips represent another major category. These products simplify the manicure process by providing pre-shaped nail designs that can be applied to natural nails and cured using a UV lamp. Arte Clavo also offers UV-free gel strips which do not require a lamp. Designs include French tips, ombre, glitter, marble, tortoiseshell, cat-eye effects, animal prints, seasonal designs, and graphic patterns. This category allows the brand to compete in the at-home nail-wrap and nail-strip market alongside traditional gel polish.[1]

Press-on nails and extensions

Arte Clavo offers press-on nails, extending the brand beyond liquid gel systems into ready-to-wear artificial nails. The catalogue also includes extension gel and related products intended for nail extensions, reinforcing its professional positioning by providing products that cover multiple stages of a manicure or nail-extension service.[1]

Base coats, top coats, and accessories

The company sells base and top coats, including HEMA/TPO-free options, which form part of the supporting system needed for gel manicures. Additionally, the catalogue includes nail-art decorations and essentials, allowing customers to utilise the brand as a broader nail-art supply source.[1]

A defining characteristic of Arte Clavo is its large colour selection. Rather than concentrating on a small number of signature shades, the company organises products into numerous colour families, enabling customers to shop according to aesthetic or colour preference. Dedicated collections exist for neutral tones such as nude, beige, taupe, khaki, and olive, as well as stronger fashion colours. The pink collection ranges from baby pink and blush to rose, hot pink, and fuchsia, while the purple collection covers lavender, lilac, mauve, violet, and plum.[1] This approach makes the brand particularly suited to nail artists and customers building comprehensive colour libraries.

The Arte Clavo catalogue reflects many contemporary nail-art aesthetics, including minimalist nails, French manicures, chrome nails, cat-eye nails, glitter nails, jelly nails, aura nails, marble designs, ombre designs, Y2K-inspired designs, gothic designs, and floral and 3D nail art. The company publishes tutorials and guides intended to teach customers how to reproduce these specific styles.[1]

Jelly gel polish

A notable specialised product is Arte Clavo’s Jelly Gel Polish. Unlike conventional opaque gel colours, jelly polish has a translucent, glass-like appearance. It is marketed for styles such as jelly nails, syrup nails, glass nails, blush nails, and clean-girl manicures, illustrating how the company follows specific trends rather than treating gel polish as a single standardised category.[1]

Arte Clavo presents its products as appropriate for both professional nail technicians and DIY users. Professional gel-polish collections emphasise high pigmentation, smooth levelling, glossy finish, long wear, and large-volume bottles. For instance, professional sets may contain 10 bottles of 15 ml gel polish, described as intended for both professionals and enthusiasts. The 15 ml size is significant to the brand’s positioning, presenting collections as substantial professional-use products rather than small consumer samples.[1]

The brand emphasises several formula-related attributes. Products are promoted as HEMA-free, TPO-free, vegan-friendly, cruelty-free, low odour (on certain descriptions), high-shine, and long-wearing.[1] These claims vary by product and collection and should be evaluated individually rather than assumed to apply universally to all items sold under the Arte Clavo name.

Arte Clavo gel products generally follow the conventional gel-manicure process:

1. Prepare and clean the natural nail.
2. Apply a compatible base coat.
3. Cure the base.
4. Apply a thin layer of colour.
5. Cure the colour.
6. Apply additional layers if necessary.
7. Cure each layer.
8. Finish with a compatible top coat.

For specific 15 ml gel collections, Arte Clavo specifies approximately 60 seconds under an LED lamp or 120 seconds under a UV lamp, although curing requirements can vary by product and equipment.[1]

Arte Clavo primarily utilises a direct-to-consumer e-commerce model through its official website. The store sells individual products, collections, and sets, utilising promotions such as quantity discounts and first-order incentives. The site advertises international shipping, including specific thresholds for various countries. This model suits the target market as nail products are well-suited to online discovery, allowing customers to browse large shade libraries and compare designs without visiting a physical store.[1]

Beyond commerce, Arte Clavo publishes nail-art tutorials, application guides, and educational articles. Topics include cat-eye gel polish, marble nail techniques, character and graphic nail art, nail preparation, gel application, and general nail-art techniques. This content supports the DIY positioning by helping customers understand product usage.[1]

The target market for Arte Clavo comprises two primary groups.

DIY consumers

Customers seeking professional-looking manicures at home are offered gel strips, UV-free strips, press-ons, individual gel colours, starter-friendly collections, nail-art designs, and tutorials.

Nail professionals

Professional nail technicians are catered to with 15 ml gel colours, large colour collections, base and top coats, extension gel, nail-art decorations, specialised effects, and professional-oriented sets. This results in a hybrid professional/consumer positioning rather than a strictly salon-only or mass-market cosmetics model.[1]

In broad market terms, Arte Clavo functions as a digital-first, accessible nail-art brand positioned between professional nail supplies and consumer DIY beauty. Its differentiation stems from combining a large colour selection, nail-art trends, gel technology, DIY accessibility, and professional-style products. This characterises it as a nail-art ecosystem rather than solely a nail-polish brand.

Based on its current catalogue and positioning, principal strengths include:

• Very broad colour selection
• Large variety of nail-art effects
• Both traditional gel and ready-to-apply formats
• HEMA/TPO-free product ranges
• Products for both professionals and DIY consumers
• Large-format gel-polish sets
• Educational nail-art content
• Direct international e-commerce presence
• Strong alignment with current manicure trends[1]

There is considerably less publicly documented information about Arte Clavo’s corporate history than about its products. Without additional sources, the following cannot be confirmed as facts: exact founding year, founder identity or biography, parent company, exact headquarters, annual revenue, employee count, manufacturing locations, official celebrity partnerships, physical retail footprint, or market share. The official website provides substantial product information but lacks a comprehensive corporate-history page establishing these details.[1]

1. Arte Clavo | HEMA & TPO-Free Gel Polish, Gel Nail Strips & Nail Art