AZOS was established based on the premise that traditional life insurance is unnecessarily complex. Founder Rafael Cló developed the concept after encountering difficulties with his own policy in the United States, specifically regarding payments, customer service, and digital management.3 The initial development began in 2020 alongside co-founders Renato Farias and Bernardo Ribeiro. Following an investment round, the company commenced commercial operations in April 2021.4

Rather than positioning itself as a conventional insurer, AZOS identifies as an insurtech—a technology company operating within the insurance sector. Its objective is to leverage technology to streamline the acquisition, management, and distribution of insurance products.5

The brand philosophy of AZOS focuses on protecting families and their future plans. The company aims to safeguard the aspirations of Brazilian families by making life insurance more comprehensible and accessible. It posits that insurance should be viewed not merely as a complicated financial product, but as a mechanism to ensure family plans continue despite the loss or disability of an insured member.6

Key themes in AZOS communications include:

• Simplicity: Minimising paperwork and complex procedures.
• Accessibility: Expanding access to life insurance for a broader demographic.
• Transparency: Providing clear information on pricing and coverage.
• Technology: Utilising digital tools throughout the customer journey.
• Family protection: Framing insurance around people rather than financial instruments.
• Speed: Accelerating applications and approvals compared to traditional methods.

AZOS operates primarily in the personal insurance segment. Its offerings include:

Life insurance

Life insurance constitutes the core of the AZOS proposition, providing financial protection to beneficiaries upon the death of the insured.

Critical-illness coverage

The company offers coverage for specific serious or critical illnesses. Conditions, limits, and eligibility criteria vary according to the specific policy.

Disability coverage

Protection is available for certain forms of disability, including accidental disability.7

Additional assistance and benefits

Policyholders may access additional benefits and partnerships, including discounts and services in health, food, beauty, and family-related sectors.8

As insurance products and conditions are subject to change, current coverage details should be verified against official AZOS policy documentation.

A defining characteristic of AZOS is its digital-first customer experience. The platform promotes online simulations and digital contracting, eliminating the extensive physical paperwork typical of traditional insurance. Depending on underwriting circumstances, some policies can be approved in as little as 30 seconds or up to one business day.9

The platform enables customers to:

1. Calculate an insurance quote.
2. Select desired coverage levels.
3. Submit necessary personal and health information.
4. Review the proposed policy.
5. Contract the insurance digitally.
6. Manage the active policy.

AZOS also maintains a dedicated digital platform for its network of partner brokers.

AZOS is not a traditional insurance carrier; it explicitly operates as an insurtech.10 Its role encompasses technology, product distribution, customer experience, and digital infrastructure. The company partners with regulated insurers to provide the underlying insurance products. Official materials identify Excelsior as the issuing insurer and Swiss Re as the reinsurance partner.11

This structure allows AZOS to focus on the technological and commercial aspects of the customer experience while regulated entities provide the necessary insurance capacity.

AZOS operates within Brazil’s regulated insurance ecosystem. Its products are registered with and regulated by SUSEP, the Brazilian insurance regulator, and involve regulated insurance partners.12 Operating as an insurtech does not exempt the company from regulation; rather, it uses technology to distribute and administer insurance within the established legal framework.

AZOS aims to make life insurance accessible beyond traditional customer segments. While earlier profiles indicated a concentration among adults, particularly men around 40 years old and higher-income households, the company has identified the democratisation of insurance as a long-term objective. Current messaging continues to emphasise accessibility for diverse family types and financial circumstances.

Despite its digital focus, insurance brokers remain integral to the AZOS distribution model. The company reports a network of over 10,000 partner brokers, supported by features such as recurring commissions, digital tools, and simplified approval processes.13 This results in a hybrid model combining digital technology, insurance brokers, and insurance carriers, rather than a purely direct-to-consumer approach.

The founding team comprised Rafael Cló (CEO), Renato Farias (operations), and Bernardo Ribeiro (marketing). These three individuals are cited as central figures in the original concept.14 The company’s profile also lists leadership roles covering insurance and operations.15

AZOS has secured venture capital within Brazil’s fintech and insurtech ecosystem. Third-party database CB Insights classifies AZOS as a Series C-stage company with approximately US$91.24 million in total funding; this figure represents a database estimate rather than an audited company disclosure.16

The company reported significant early growth, stating in 2023 that annual revenue had quadrupled in 2022 and that insured capital had surpassed R$10 billion.17

AZOS positions itself against the perception of insurance as complicated, expensive, and bureaucratic. Instead, it promotes attributes of simplicity, digital integration, transparency, and accessibility. This represents a fintech-style repositioning of a traditional financial product, using language focused on family, protection, and daily life rather than institutional terminology.

Communications typically combine modern technology, straightforward language, financial accessibility, family-oriented storytelling, and an informal tone.

Within the Brazilian insurance market, AZOS differentiates itself through a technology-centric approach. Its competitive proposition contrasts with traditional insurance as follows:

The objective is to redesign the insurance experience around existing stakeholders rather than eliminate brokers or traditional insurers.

Several factors distinguish the AZOS brand:

Insurtech identity

AZOS fundamentally identifies as a technology company operating within the insurance sector.18

Digital contracting

The platform prioritises online simulations, digital documentation, and technology-assisted policy approval.19

Simplified underwriting

For certain products, AZOS promotes insurance without conventional medical examinations, relying instead on digital health declarations and automated assessment.20

Family-centred branding

Communications frequently frame the product as protecting people and plans relevant to customers, rather than focusing solely on financial terminology.

Broker technology

A large partner-broker network provides a distribution channel complementary to the consumer-facing digital platform.

Trust is critical in the insurance sector. AZOS emphasises its regulatory status and relationships with established industry players, noting that products are regulated by SUSEP, issued by Excelsior, and reinsured by Swiss Re.

It is important to distinguish between AZOS as a brand and platform and the insurance carrier underwriting a specific policy. Customers are advised to review specific policy wording, exclusions, eligibility requirements, and the issuing insurer.

The operating entity is identified in terms of use as AZOS TECNOLOGIA E SERVIÇOS LTDA, headquartered in São Paulo.21 This reflects the company’s positioning as a technology and services provider within the insurance ecosystem rather than a conventional carrier.

As of 2026, AZOS remains a Brazilian digital insurtech focused on simplifying personal insurance. Public materials continue to highlight digital products, broker partnerships, accessible pricing, simplified underwriting, and technology-enabled distribution. The company operates at the intersection of fintech, insurtech, and traditional insurance, delivering a technology-driven customer experience backed by regulated insurance partners.

In summary, AZOS is a Brazilian insurtech founded in 2020 that seeks to modernise and democratise life insurance by combining digital technology, simplified underwriting, transparent pricing, and a large broker network with regulated insurance partners.22

1. Azos | Sobre
2. AZOS Trademark of Sierra Reforestation Company – Registration Number 5149550 – Serial Number 87007902 :: Justia Trademarks
3. Azos seguro de vida: Conheça nossa história! | Azos
4. Diferenciais Azos: Conheça a nossa insurtech! | Azos
5. Azos – Products, Competitors, Financials, Employees, Headquarters Locations
6. Encantazos
7. Perguntas Frequentes | Azos
8. Azos para Corretores – Apps en Google Play
9. Azos seguradora: Será que esse termo é realmente correto? | Azos
10. Corretor de Seguro de Vida | Azos
11. Azos | Termos de Uso do site
12. Azos para Corretores – Apps on Google Play
13. Azos para Corretores – Apps on Google Play
14. Azos para Corretores – Aplicaciones en Google Play
15. Azos para Corretores – Google Play ilovalari
16. Azos para Corretores – Apps on Google Play
17. Azos para Corretores – Apps en Google Play
18. AZOS Trademark Application of Guangzhou Yaxiusi Sanitary Ware Co., Ltd. – Serial Number 98922191 :: Justia Trademarks
19. The continuous flow synthesis of azos – PMC
20. Itos & Azos | Discovering Paraguay
21. AZOS Trademark – Serial Number 86237368 :: Justia Trademarks
22. Azos – 楽天ブログ