• Brand name: BAMOER

• Founded: 2003

• Founder: Dacky Zhao (also referred to as Dacky Chen in some company materials)

• Headquarters: Shenzhen, Guangdong, China

• Industry: Fashion jewelry

• Products: Sterling silver jewelry, charms, bracelets, necklaces, rings, earrings, pendants, and accessories

• Material focus: 925 sterling silver, cubic zirconia, enamel, freshwater pearls, and selected gold vermeil collections

• Sales model: Direct-to-consumer online retail with international shipping

BAMOER is a Chinese fashion jewelry brand specializing in 925 sterling silver jewelry, including charms, bracelets, rings, necklaces, earrings, and personalized accessories. The company focuses on affordable designer jewelry inspired by nature, fantasy, and contemporary fashion, with products sold primarily through e-commerce channels to customers worldwide. [1]

BAMOER was established in 2003 in Shenzhen, China. According to the company’s official history, the brand originated as an e-commerce jewelry business with the philosophy of combining fashion, elegance, and accessible pricing.

The company states that its founder, Dacky Zhao, created the brand after being inspired by his wife, Cindy. Her online nickname, “Bamoer,” became the brand name and later developed into the identity of the company. Official brand materials describe the name as symbolizing uniqueness, love, wisdom, and elegance. Earlier company pages also describe it as representing a “fairy queen” associated with a mystical forest theme. [3]

BAMOER promotes the idea that jewelry should help express individuality rather than simply serve as decoration.

Its design philosophy centers on:

• Individual expression

• Feminine elegance

• Affordable luxury

• Nature-inspired creativity

• Romantic aesthetics

• Everyday wearable jewelry

The company’s slogan emphasizes celebrating each woman’s uniqueness through original jewelry designs. [4]

Nature is one of BAMOER’s primary creative influences.

Recurring themes include:

• Forests

• Flowers

• Bees

• Butterflies

• Leaves

• Birds

• Moon and stars

• Fantasy creatures

• Fairies

• Animals

• Zodiac and astrology

• Hearts and love symbols

Many collections combine whimsical natural motifs with modern minimalist jewelry styling. [5]

BAMOER’s product catalog includes:

Charms

• Bead charms

• Pendant charms

• Animal charms

• Zodiac charms

• Holiday-themed charms

• Birthstone charms

Bracelets

• Charm bracelets

• Bangles

• Adjustable bracelets

• Chain bracelets

Rings

• Adjustable rings

• Stackable rings

• Birthstone rings

• Statement rings

Necklaces

• Pendant necklaces

• Layered necklaces

• Personalized necklaces

Earrings

• Stud earrings

• Ear cuffs

• Hoops

• Drop earrings

• Huggie earrings

Most collections are manufactured using 925 sterling silver, while some premium pieces feature 14K gold vermeil finishes or freshwater pearls. [6]

Common materials include:

• 925 sterling silver

• Cubic zirconia

• Enamel

• Freshwater pearls

• Gold vermeil

• Rhodium plating (selected products)

The company markets its jewelry as suitable for everyday wear while balancing affordability with decorative craftsmanship. [7]

According to BAMOER, its jewelry is designed by an in-house creative team and crafted by experienced artisans using traditional jewelry-making techniques. The company highlights detailed silverwork, stone setting, polishing, and finishing as part of its manufacturing process. [8]

BAMOER reports that it serves customers in more than 200 countries and regions, primarily through online sales. The brand has grown internationally through its own website and various global e-commerce marketplaces. This figure comes from the company’s own statements. [9]

The company’s official materials describe green as BAMOER’s signature color, representing youth, vitality, and environmental awareness. Internally, the company emphasizes a family-oriented workplace culture focused on teamwork, creativity, and positive energy. [10]

BAMOER primarily targets:

• Women seeking affordable fine-looking jewelry

• Charm bracelet collectors

• Gift buyers

• Fashion-conscious consumers

• Fans of personalized jewelry

• Customers looking for nature-inspired designs

BAMOER operates mainly as a direct-to-consumer online brand, offering worldwide shipping through its official store. It regularly introduces seasonal collections and limited-edition designs tied to holidays, astrology, and fashion trends. [11]

The BAMOER name is registered as a trademark in multiple jurisdictions, including registrations covering jewelry and related goods in the United States. [12]

BAMOER is a Shenzhen-based jewelry brand founded in 2003 that focuses on affordable 925 sterling silver jewelry inspired by nature, romance, and fantasy. Its collections emphasize personalized style through charms, bracelets, rings, necklaces, and earrings, and the brand primarily reaches customers through global e-commerce channels. According to the company, its products are sold to customers in more than 200 countries and are designed to combine originality, everyday wearability, and accessible pricing. [13]

1. About us

2. Bamoer Jewelry Official Store | Sterling Silver Charms & Jewelry

3. Bamoer Official Store

4. BAMOER Trademark of SHENZHEN BAMOER FASHION JEWELLERY CO., LTD. – Registration Number 4747433 – Serial Number 86414521 :: Justia Trademarks

5. BAMOER Trademark of SHENZHEN BAMOER FASHION JEWELLERY CO., LTD. – Registration Number 5849580 – Serial Number 88266544 :: Justia Trademarks

6. BAMOER Trademark of SHENZHEN BAMOER FASHION JEWELLERY CO., LTD. – Registration Number 5849582 – Serial Number 88266560 :: Justia Trademarks

7. BAMOER Trademark of SHENZHEN BAMOER FASHION JEWELLERY CO., LTD. – Registration Number 5849581 – Serial Number 88266551 :: Justia Trademarks

8. BAMOER Trademark of ZHUHAI MUTIAN TECHNOLOGY CO., LTD. – Registration Number 5535448 – Serial Number 87745603 :: Justia Trademarks

9. Bamoer Jewelry

10. Bamoer Official Store

11. Bamoer Official Store