C&CN Co., LTD is identified as the business entity operating the BEAUSTA online store, with its registered address located in Ilsanseo-gu, Goyang-si, Gyeonggi-do, Korea [1].

Publicly available brand materials do not provide a conventional corporate history or a specific founding year for BEAUSTA. Instead, the brand’s identity focuses on the development and curation of a diverse selection of Korean beauty products.

The name BEAUSTA is linked to the concept of a “Beauty Star.” Official statements describe the brand’s mission as finding “healthy glowing skin recipes” through ongoing experimentation and research, using the imagery of people shining like stars [1]. This approach results in a broad market positioning; rather than focusing exclusively on a single ingredient or skin concern, BEAUSTA operates across multiple segments of the K-beauty industry.

BEAUSTA’s central philosophy asserts that beauty should assist individuals in revealing and maintaining their natural radiance. The company states its goal is to help customers recover the inherent glow of their skin while making their overall beauty routine brighter and more enjoyable. Continuous research into skincare formulations that support healthy-looking skin is cited as a core operational focus [1].

Key themes in the brand’s communication include:

• Radiance and glow
• Healthy-looking skin
• Practical skincare
• Accessible K-beauty
• Convenience
• Ingredient-focused formulations
• Comprehensive beauty routines over single hero products

BEAUSTA maintains a broad product portfolio organized around categories such as derma cosmetics, tranexamic acid skincare, Cica formulations, sheet masks, and sunscreen [1].

Dark-spot and brightening skincare

A prominent product line is BEAUSTA DARK SOLUTION, which targets pigmentation and dark spots. Products in this range include:

• Tranexamic Acid 1% Dark Solution Toner
• Tranexamic Acid 7% Dark Solution Cream
• Arbutin Tranexamic 7% Dark Solution Serum
• Niacinamide Tranexamic Acid 2.5% Dark Solution Daily Mask

These formulations combine ingredients such as tranexamic acid, niacinamide, and arbutin to address uneven skin tone and pigmentation concerns [1].

PDRN skincare

The brand offers a skincare line marketed around PDRN and collagen. This category is described as intended to improve skin condition, with current offerings including the PDRN Multi Peptide Daily Boost Mask [1].

Hydration and skin-barrier care

Hydration and barrier support are significant components of the portfolio. Key products include:

• Hyaluronic Acid Hydrating Serum
• Aqua Collagen Hyaluronic Cream
• Retinol Cica Skin Barrier Cream
• Green Tea Cica Watery Gel Cream
• Ultra Moisture Cream

The Ultra Moisture Cream is formulated with glacier-derived glycoproteins, ceramide, hyaluronic acid, and plant oils to provide moisturization [1].

Vitamin C and brightening products

Products featuring vitamin C and green tangerine extracts cater to the brand’s emphasis on radiant skin. This line includes:

• Green Tangerine Vita-C Serum
• Green Tangerine Vita-C Sleeping Mask
• Vita-C Green Tangerine Daily Brightening Mask
• Multi Vita-C Whitening Cream [1]

Cleansers

The cleansing range features products such as Deep Clean Cleansing Oil and Fresh Whipping Foam Cleanser. The cleansing oil is plant-oil based, containing olive oil extract and other botanical oils. The foam cleanser is designed to produce dense, creamy foam that removes excess sebum and impurities without causing excessive dryness [1].

Masks

Masks constitute a significant portion of BEAUSTA’s offerings, including sheet masks, daily mask packs, bubble masks, peel-off masks, nose masks, sleeping masks, and facial mask packs. The Spout Pouch concept is notable for its compact, travel-friendly packaging. This line comprises 28 K-beauty items spanning cleansing, masks, foundation, and makeup categories [1].

Sunscreen

Sun protection is listed as a major product category, with current catalog items including:

• Waterproof Fresh Sun Gel SPF 50+/PA++++
• Pink Tone Up Mild Sun Cream SPF 50+/PA++++ [1]

BEAUSTA emphasizes recognizable skincare ingredients in its product positioning. Recurring ingredients include:

The presence of these ingredients in BEAUSTA products reflects marketing claims and formulation choices; it does not independently establish clinical efficacy for specific results.

A distinctive aspect of BEAUSTA’s strategy is the Spout Pouch packaging format. Described as a collection of 28 compact K-beauty products designed to fit in one hand, this concept allows consumers to assemble portable skincare and cosmetics kits at accessible price points [1]. The range covers cleansing products, facial masks, moisturizers, tone-up products, makeup, and other skincare items, reflecting the brand’s focus on making Korean beauty routines compact and convenient.

BEAUSTA’s visual and verbal identity centers on the concept of a “beauty star.” The official English-language website uses the phrase “BEAUTY Life and Glowing skin like a STAR” and describes the brand as a “K-Beauty Star” [1]. The Korean site similarly frames the brand around becoming one’s own K-beauty star [2]. This positioning combines Korean beauty standards, glowing skin, product accessibility, and convenience.

Based on its product assortment and communications, BEAUSTA targets consumers interested in K-beauty skincare who prefer streamlined routines. Potential customer groups include:

• K-beauty enthusiasts
• Consumers interested in Korean skincare ingredients
• Individuals seeking brightening and pigmentation-focused products
• Consumers prioritizing hydration and skin-barrier care
• Travelers requiring compact skincare
• Users of sheet masks and daily masks
• Budget-conscious K-beauty shoppers
• Consumers preferring multi-purpose or simplified routines

Certain products, such as all-in-one moisturizers, are explicitly presented as ways to simplify multi-step routines by combining toner, essence, and lotion functions [1].

BEAUSTA is positioned in the accessible K-beauty segment rather than the ultra-luxury market. Its strategy relies on several pillars:

Ingredient-led skincare

The brand frequently incorporates recognizable active ingredients directly into product names, such as Tranexamic Acid, Niacinamide, Arbutin, PDRN, Hyaluronic Acid, and Vitamin C [1].

Wide assortment

Rather than specializing in a single category, BEAUSTA covers skincare, masks, cleansing, sunscreen, makeup, and beauty tools.

Convenience

Products like the Spout Pouch range emphasize portability and simplified beauty routines [1].

K-beauty accessibility

BEAUSTA presents itself explicitly as a K-Beauty brand, offering a wide range of Korean beauty products through its online store.

According to official company information, BEAUSTA is operated by C&CN Co., LTD. Representative Mun Jun Song oversees the company, which is registered at 2F, 47, Sindeok-ro, Ilsanseo-gu, Goyang-si, Gyeonggi-do, South Korea. The business registration number is 337-81-00110, and customer service is reachable at +82-1599-0957 [1]. The online store is hosted on the Cafe24 platform [1].

BEAUSTA’s current catalog indicates an expansion beyond basic masks and compact cosmetics into ingredient-focused skincare, particularly products built around tranexamic acid, PDRN, niacinamide, collagen, vitamin C, Cica, and hyaluronic acid [1]. The assortment exhibits two complementary identities:

1. Practical K-beauty: Compact, affordable, and convenient products such as masks, pouches, and travel-sized skincare.
2. Ingredient-focused skincare: Targeted formulations addressing specific concerns like pigmentation, hydration, skin barrier health, and radiance [1].

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