SnailWhite was launched in 2013 by Do Day Dream Public Company Limited, a Thailand-based beauty company founded in 2010. Initially operating as an OEM skincare manufacturer, the company transitioned into creating its own consumer brand after identifying strong demand for premium skincare products.

Its first product, the Snail Secretion Filtrate Moisture Facial Cream, quickly gained popularity through social media marketing and traditional retail channels. Within approximately three years, the brand reportedly achieved sales exceeding 1 billion Thai baht, becoming one of Thailand’s fastest-growing skincare brands.[1]

SnailWhite is owned by Do Day Dream Public Company Limited (DDD), a publicly listed Thai beauty company.

The company develops, manufactures, markets, and distributes products across several beauty categories, including:

• Skincare

• Body care

• Oral care

• Hair care

• Beauty devices

• Wellness products

SnailWhite remains the company’s flagship skincare brand under the NAMU LIFE trademark.[1]

SnailWhite promotes the concept:

“Beauty is Healthy.”

The brand focuses on skincare that emphasizes:

• Long-term skin health

• Deep hydration

• Barrier repair

• Gentle brightening

• Prevention of premature aging

Rather than relying solely on whitening claims, recent product lines place greater emphasis on skin resilience, moisture retention, and maintaining a healthy complexion.[1]

SnailWhite’s defining ingredient is snail secretion filtrate, commonly known as snail mucin.

According to the brand, snail mucin is included because it helps:

• Improve skin hydration

• Support skin barrier recovery

• Reduce moisture loss

• Improve skin elasticity

• Minimize the appearance of fine lines

• Promote smoother-looking skin

Many SnailWhite formulations combine snail mucin with ingredients such as:

• Niacinamide

• Hyaluronic acid

• Ceramides

• Vitamin C

• Alpha Arbutin

• Centella asiatica

• Retinol

• Bakuchiol

• Peptides

• Botanical extracts

The exact formulation varies by product.[1]

SnailWhite offers products across several skincare categories.

Facial Cleansers

Popular cleansing products include:

• Whipp Soap

• White Soap

• Facial Cleansing Foam

• Micellar Cleansing products

These products focus on removing impurities while maintaining skin hydration.[1]

Moisturizers

The brand’s moisturizers include:

• Moisture Facial Cream

• Hydrating Cream

• Ultimate Intense Snail Mucin Cream

• Brightening Day Cream

• Gold Advance Cream

These products target hydration, brightening, and anti-aging.[1]

Serums

SnailWhite’s serum range includes:

• Ultra Glow Snail Serum

• Double Boosting Brightening Serum

• Whitening Serum

• Anti-Aging Serum

• Bio-Retinol Serum

• Melaclear Serum

Many combine multiple active ingredients designed to address uneven skin tone, dehydration, and visible signs of aging.[1]

Toners

The toner lineup includes:

• Glow Potion AHA-BHA Toner

• Gold Anti-Aging Toner

These formulations are designed to gently exfoliate and prepare the skin for subsequent skincare products.[1]

Sunscreens

Sun protection products include:

• Everyday Glow Sunscreen

• CC Sunscreen SPF50+

• Tinted sunscreen variants

These combine UV protection with cosmetic benefits such as tone correction and brightening.[2]

Body Care

Body care products include:

• Body Booster Lotion

• Glow Body Cream

• Body Wash

• Body Serum

These products extend the brand’s hydration and brightening approach to body skincare.[1]

SnailWhite products are sold through:

• Major beauty retailers

• Department stores

• Pharmacies

• Brand boutiques

• Official online stores

• E-commerce platforms

Outside Thailand, the brand has established a strong presence throughout Southeast Asia.[1]

SnailWhite officially entered the Philippine market in 2018. Early expansion involved Do Day Dream Philippines Corporation, and the business later transitioned to Future Glow Philippines, which now serves as the strategic distributor while continuing to expand the brand locally.[1]

The brand is available through:

• Watsons Philippines

• Official Shopee store

• Official Lazada store

• TikTok Shop

• Various authorized retailers[2]

Over the years, SnailWhite products have received multiple industry recognitions, including awards from Watsons and beauty publications for categories such as:

• Best-selling moisture facial cream

• Best natural ingredient skincare

• Best body care

• Beauty innovation

These awards primarily recognize the brand’s flagship facial cream and body care products.[1]

SnailWhite is widely recognized in Southeast Asia for:

• Snail mucin-based formulations

• Hydrating cream-gel textures

• Brightening skincare

• Premium mass-market positioning

• Strong online marketing and influencer collaborations

Its Whipp Soap, Moisture Facial Cream, and Ultra Glow Snail Serum are among its most recognizable products.[3]

Some of SnailWhite’s best-known products include:

• Moisture Facial Cream

• Whipp Soap

• Ultra Glow Snail Serum

• Double Boosting Brightening Serum

• Gold Advance Cream

• Everyday Glow Sunscreen

• CC Sunscreen SPF50+

• Body Booster Lotion

• Glow Body Cream[1]

Today, SnailWhite is regarded as one of Thailand’s leading skincare brands. Its product portfolio has expanded beyond its original snail mucin cream to include comprehensive facial and body skincare lines featuring ingredients such as niacinamide, retinol, ceramides, peptides, and vitamin C, while snail secretion filtrate remains a central element of the brand’s identity.[1]

1. Nature of Business | Do Day Dream Public Company Limited

2. SNAILWHITE | Watsons Philippines

3. All the Snailwhite Products You Need to Know About | Preview.ph