The brand’s official website states that BIZE was established in 2013, although some historical English-language materials suggest the Korkmaz family introduced the label approximately eight years prior to publication. The most accurate interpretation is that 2013 serves as the stated founding year for the brand itself, while the founding family had already spent decades working in textiles.2

The origins of BIZE lie with the Korkmaz family, who have an extensive background in the Turkish textile sector. According to the company, the family worked in textiles for more than 40 years before developing the BIZE brand.1

The label initially gained attention through its unconventional shirt designs. Rather than adhering strictly to conventional clothing patterns, designers experimented with garment combinations and proportions, such as pairing loose trousers with shirts and incorporating vests or other layers. This approach became central to the identity of BIZE: creating distinctive clothing without compromising ease of movement.1

Over time, the brand expanded beyond shirts to offer a comprehensive women’s collection comprising dresses, blouses, tunics, skirts, trousers, jackets, capes, and knitwear.2

The design ethos of BIZE is defined by four core concepts.

Comfort

Comfort is a fundamental pillar of the brand. BIZE rejects the notion that fashion and comfort are mutually exclusive, frequently employing relaxed or generous silhouettes that facilitate freedom of movement.21 This principle is evident in the brand’s loose dresses, oversized pieces, tunics, wide trousers, and layered garments.

Originality

BIZE positions itself as an alternative to conventional fashion formulas. The brand prioritises original cuts, unusual proportions, expressive colours, and distinctive styling over the reproduction of seasonal trends.12 Consequently, collections often possess an artistic or dramatic quality while remaining wearable.

Timelessness

A recurring concept within the brand is “timeless design.” Instead of focusing exclusively on transient trends, BIZE aims to produce garments that remain relevant in a wardrobe for years.2 This places the label between fast fashion and formal designer wear; the clothes are distinctive, yet the philosophy emphasises longevity and repeated wear.

Natural Materials

The company highlights natural-fibre fabrics as a critical component of its design philosophy. Production involves significant attention to textile development, including fabric dyeing, weaving, and knitwear creation.1

A distinguishing characteristic of BIZE is its involvement in the textile and design process. The brand asserts that it does not merely select finished fabrics from external suppliers but actively engages in production. Key processes include:

• Dyeing fabrics
• Weaving fabrics
• Developing knitwear
• Drawing patterns
• Designing accessories for individual models
• Developing overall garment designs

The company describes this capability as possessing strength “in the production” and maintaining proprietary textile-production know-how.12 This technical background explains why fabric, texture, and construction are integral to the aesthetic of BIZE.

The visual identity of BIZE is characterised by volume, colour, and movement. Typical attributes include:

• Relaxed silhouettes: Garments frequently feature generous proportions rather than close tailoring.
• Oversized shapes: Large dresses, loose tops, and voluminous outerwear are recurring elements.
• Asymmetry: Asymmetric necklines, hems, and construction details provide visual interest.
• Layering: Clothing is designed to be combined in layers, allowing individual pieces to function in multiple ways.
• Strong colours: While black and white appear regularly, seasonal collections also feature vivid hues such as pistachio green and bright blue.1
• Prints and textures: Patterns, textured fabrics, and knitwear add dimension to simple silhouettes.
• Movement: Visual impact is often achieved through volume and fabric drape rather than tight construction.

Third-party retailers have similarly noted that bold silhouettes, expressive colour, natural fabrics, relaxed construction, and statement dresses are defining characteristics of the label.3

BIZE operates primarily as a women’s fashion brand. Its catalogue includes:

• Dresses
• Shirts
• Blouses
• Tunics
• Boleros
• Pants and trousers
• Skirts
• Capes
• Jackets
• Knitwear
• Layering pieces2

Dresses

Dresses are central to the brand’s contemporary identity. Retailers stocking BIZE frequently highlight fluid, oversized, and statement-making designs that utilise unusual proportions and volume.32

Shirts and Blouses

Shirts were the foundation of the original BIZE concept and remain a key category. The brand’s history specifically identifies unconventional shirts as the initial products that garnered attention.1

Knitwear

Knitwear represents a significant area of expertise. BIZE cites knitwear development as part of its textile capabilities, with current offerings including knit blouses and jackets.12

Trousers and Skirts

The brand offers relaxed trousers, skirts, and separates designed to coordinate with its tops and layering pieces.

BIZE has expanded beyond its domestic market to establish an international wholesale and retail footprint. The brand states that its designs are available in more than 60 countries across the Middle East, Americas, Europe, and Asia.2

Retail Locations

BIZE maintains a physical retail presence in London, with an official store at Westfield London. Listed locations also include several stores in Turkey:1

• BIZE Rumeli — Nişantaşı, Istanbul
• BIZE Galata — Istanbul
• BIZE Downtown — Bursa
• BIZE Emaar — Istanbul
• BIZE Westfield London — London

Store counts may vary over time, and historical descriptions of the retail network may not reflect current operations.

United Kingdom Market

The UK serves as a key international market for BIZE. The brand identifies its London store as a primary channel for reaching British customers directly.2 Independent fashion retailers in the UK have also stocked the label; for instance, House of Valerie describes BIZE as a Turkish brand built around bold silhouettes, expressive colour, natural fabrics, and comfortable construction.3 Retailer features have further characterised the collections through oversized dresses, balloon-shaped jackets, dramatic silhouettes, texture, and movement.3

The identity of BIZE can be summarised as expressive fashion that does not sacrifice comfort. Unlike brands reliant on logos, BIZE communicates its identity through the shape and character of its clothing. The brand describes its customer as someone willing to embrace colour, individuality, and unusual silhouettes rather than relying solely on conventional minimalism.1

The official positioning statement is “Brave & Free — It’s You,” associating the design language with freedom, individuality, confidence, and comfort.1

BIZE occupies a distinct niche in contemporary womenswear. It is not a fast-fashion brand; the company emphasises longevity, natural materials, and textile expertise. Conversely, it is not traditional formal luxury fashion, as garments are designed to be comfortable, practical, and adaptable to everyday wardrobes.

The brand is best described as contemporary Turkish designer womenswear with an emphasis on artistic silhouettes, comfort, and timeless individuality. Its aesthetic aligns more closely with independent contemporary designer fashion than mass-market apparel.

Several factors distinguish BIZE within the fashion landscape:

• Turkish Textile Heritage: The Korkmaz family’s decades of experience provide a production-oriented background rather than a purely marketing-driven identity.1
• Strong Silhouettes: Visual impact is created through oversized, asymmetric, or sculptural shapes.32
• Comfort as a Principle: Relaxed construction and freedom of movement are fundamental design considerations.2
• Colour: The brand utilises vivid colours alongside neutrals, diverging from the palettes often associated with minimalist fashion.1
• In-house Textile Involvement: Fabric dyeing, weaving, knitwear, and pattern development are integrated into the creative process.1
• Global Distribution: Products reach customers in over 60 countries, providing a substantial international footprint for a Turkish independent label.2

The brand is styled as BIZE in Turkish contexts, using the dotted capital İ, while international platforms typically use BIZE. Readers should distinguish this fashion company from unrelated entities sharing similar names. For example, a separate business-to-business automation company also uses the name BIZE; it is not affiliated with the Turkish fashion label discussed here.4

BIZE operates both a brand website and an e-commerce platform featuring dresses, shirts, blouses, skirts, trousers, jackets, capes, and other womenswear.2 The company lists its showroom, head office, and wholesale operations in Istanbul, Turkey.2

1. About Us – Bize Fashion
2. About Us
3. BIZE
4. BIZE company – We take care of the little tasks. You run your business.