P Philippines Brand Wiki

About CookerBene

CookerBene (stylised as COOKERBENE) is a cookware and kitchenware brand owned by Jiaxing Enjoy Cookware Co., Ltd. (嘉兴英吉奥家居用品有限公司), a company headquartered in Jiaxing, Zhejiang, China. Public trademark records confirm that the brand is registered for cookware and household kitchen products in both the United States and the European Union.[1] In the Philippines, CookerBene products are primarily available through online marketplaces such as Lazada and Shopee, where they are marketed to home cooks seeking affordable non-stick cookware.[2][4]

Although some product listings reference German or Scandinavian design characteristics, available corporate and trademark documentation identifies the owner as a Chinese entity based in Zhejiang. The brand focuses mainly on consumer-grade non-stick frying pans, cooking pots, saucepans, and related kitchen utensils rather than professional culinary equipment.[2]

Brand profile

Field Information
Brand name CookerBene / COOKERBENE
Industry Cookware and kitchenware
Main product category Cooking pots, frying pans, non-stick cookware and kitchen utensils
Trademark owner Jiaxing Enjoy Cookware Co., Ltd.
Chinese company name 嘉兴英吉奥家居用品有限公司
Base Jiaxing, Zhejiang, China
U.S. trademark COOKERBENE, Registration No. 6,676,649
U.S. trademark registration March 22, 2022
EU trademark CookerBene, Application No. 018467378
Reported first use 2019
Primary trademark class Class 21 — household/kitchen utensils and containers

The U.S. trademark application was filed on April 6, 2021, and subsequently registered on March 22, 2022. Registered goods include cooking pots, cooking spoons, non-electric kettles, non-electric pressure cookers, beverage glassware, drinking vessels, bowls, insulated flasks, and other household kitchen products.[1]

History and ownership

Public records consistently associate CookerBene with Jiaxing Enjoy Cookware Co., Ltd., which is registered in Jiaxing City, Zhejiang Province, China.

Chinese business directories identify the associated company as 嘉兴英吉奥家居用品有限公司, established on April 27, 2012. Its business scope encompasses household products, kitchen and bathroom items, home appliances, textiles, marketing, and import/export activities.[2]

Commercial use of the CookerBene trademark predates its international registrations. U.S. trademark records indicate first use anywhere on January 1, 2019, and first use in commerce on December 1, 2020.[1]

Trademark development

The brand has secured trademark protection in key international markets beyond China:

  • United States: COOKERBENE was filed in 2021 and registered on March 22, 2022, under Registration No. 6,676,649.
  • European Union: CookerBene is listed as a registered EU trademark, with an application dating to 2021.[3]
  • Coverage: Trademarks cover categories centred on household utensils, cookware, kitchenware, glassware, and related products.[1]

These registrations suggest that CookerBene was developed as an internationally marketable brand rather than solely a domestic Chinese label.

Product range

CookerBene is best known for consumer cookware rather than a comprehensive premium kitchen ecosystem.

Non-stick frying pans

A core product line consists of non-stick frying pans and skillets. Listings feature models designed for frying eggs, steaks, pancakes, and general household cooking, typically ranging from 20 cm to 28 cm in diameter.[2] Many models are compatible with both gas stoves and induction cookers. Deeper frying pan designs are also available, offering functionality similar to woks or sauté pans.[4]

Maifan stone and stone-look cookware

A significant portion of CookerBene’s marketing highlights Maifan-stone-coloured or stone-textured non-stick cookware. These products are promoted as suitable for low-oil cooking with easy-release surfaces. However, “Maifan stone” in this context generally refers to a coating, finish, or aesthetic appearance rather than pans manufactured literally from Maifan stone. For example, a 24 cm model is described as a flat-bottomed, non-stick pan intended for use on induction and gas hobs.[5]

Cooking pots and saucepans

The brand offers deeper cooking vessels, including small pots for everyday household use. Marketplace listings describe these items as featuring glass lids, silicone components, multi-layer bottoms, and non-stick surfaces compatible with both induction and gas stoves.[4]

Specialty and Japanese-style pots

Product catalogues also include Japanese-style Yukihira and nabe-type pots. These include compact 18 cm models intended for single servings, noodles, or heating milk, with some versions paired with steamers.

Kitchen utensils and accessories

Trademark specifications extend beyond cookware to include:

  • Cooking spoons
  • Kitchen utensils
  • Scoops
  • Kettles
  • Pressure cookers
  • Bowls
  • Glassware
  • Drinking vessels
  • Insulated flasks
  • Kitchen-utensil holders[1]

This breadth indicates an intended scope covering general kitchenware, although cookware remains the most visible segment.

Design positioning

CookerBene products occupy a space between functional household cookware and aesthetically designed modern kitchenware. Marketplace descriptions frequently emphasise minimalist or Scandinavian-inspired styling, light or colourful finishes, ergonomic handles, glass lids, and ease of cleaning.[4]

It is important to distinguish design positioning from country of origin. References to “Scandinavian design” or “German quality” in product listings describe aesthetic or performance attributes and do not establish that the brand itself is Scandinavian or German.

Availability in the Philippines

CookerBene maintains a cross-border e-commerce presence in the Philippine market. Products are available through major online platforms including Lazada and Shopee. Current listings feature non-stick cookware, including Maifan-stone pans with glass lids that are compatible with both gas and electromagnetic stoves.[4] Seller ratings on these platforms have been recorded at 100%, indicating active fulfilment to Philippine customers.[4]

Market positioning

Based on publicly available products, CookerBene competes primarily in the affordable-to-mid-range consumer cookware market. Its value proposition combines modern aesthetics, non-stick functionality, multi-stove compatibility, and accessible pricing. The assortment and distribution channels indicate a focus on ordinary home cooking rather than restaurant or professional culinary equipment.

Verification of claims

Supported facts

Available evidence confirms that CookerBene is:

  • A Chinese-owned cookware and kitchenware brand
  • Associated with Jiaxing Enjoy Cookware Co., Ltd.
  • Commercially active since at least the late 2010s
  • Focused heavily on consumer non-stick cookware and frying pans
  • Protected by trademarks in international markets
  • Sold through online marketplaces, including in the Philippines[1][2]

Claims requiring caution

Some websites and marketplace listings describe CookerBene as a German brand or attribute “German quality” to its products. However, trademark records identify Jiaxing Enjoy Cookware Co., Ltd. in Zhejiang, China as the owner. Similarly, claims regarding specific coating technologies, health and safety characteristics, manufacturing facilities, or certifications should be verified against documentation for individual models rather than assumed to apply across the entire brand.

Brand significance

CookerBene exemplifies the increasingly international nature of the modern cookware market. Rather than relying on celebrity chef endorsements or centuries-old manufacturing heritage, its profile is built on e-commerce distribution, product design, non-stick technology, and international trademark registration. Its development trajectory—from a Jiaxing-based kitchenware company to a brand with international trademark protection and cross-border distribution—positions it as a contemporary Chinese consumer cookware brand with global market ambitions.

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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