Black Shark is a Chinese consumer electronics and gaming technology brand best known for its gaming smartphones, mobile gaming accessories, and gaming-focused smart devices. Founded in 2017, the company rose to prominence by developing Android smartphones optimized for high-performance mobile gaming. Initially backed and incubated by Xiaomi, Black Shark later expanded into a broader gaming ecosystem that includes cooling accessories, controllers, wearables, tablets, keyboards, mice, and power banks. [1]

Black Shark Technology was established in August 2017 to focus exclusively on gaming smartphones. The company was created with financial and strategic support from Xiaomi, while operating as an independent company rather than a Xiaomi smartphone sub-brand. [2]

The company’s goal was to produce smartphones specifically designed for competitive gamers, emphasizing:

• Maximum performance

• Advanced cooling systems

• High refresh-rate displays

• Gaming-focused software

• Physical gaming controls

Its first smartphone launched in April 2018, quickly becoming one of the earliest successful dedicated gaming phones in the Android market. [2]

Black Shark believes gaming deserves hardware specifically engineered for performance rather than adapting ordinary smartphones.

Its philosophy centers around:

• Professional mobile gaming

• Immersive experiences

• Cutting-edge cooling technology

• Powerful hardware

• Competitive esports support

• A complete gaming ecosystem

The company’s slogan is “Game is Real.” According to Black Shark, gaming creates real experiences, friendships, competition, and achievements, making games more than simple entertainment. [1]

Gaming Smartphones

Black Shark became famous through its gaming phone lineup. Key features typically include:

• Qualcomm Snapdragon flagship processors

• High refresh-rate AMOLED displays

• Large batteries

• Extremely fast charging

• Liquid cooling systems

• Gaming shoulder triggers (on selected models)

• Stereo speakers

• Gaming software (Shark Space / JoyUI)

Popular series include:

• Black Shark

• Black Shark Helo

• Black Shark 2

• Black Shark 3

• Black Shark 4

• Black Shark 5

[1]

Cooling Accessories

One of Black Shark’s most successful product lines is its semiconductor phone coolers. Products include:

• Magnetic coolers

• Clip-on coolers

• RGB gaming coolers

• Tablet cooling devices

These accessories reduce smartphone temperatures during extended gaming sessions and have become popular even among users of other phone brands.

Gaming Controllers

Black Shark manufactures controllers for Android and tablets, featuring:

• Bluetooth connectivity

• Low-latency input

• Ergonomic design

• Compatibility with popular mobile games

Audio Products

The company also produces:

• Gaming earbuds

• Wireless headphones

• Gaming headsets

• USB-C audio accessories

These products are designed for low-latency gaming audio.

Smart Wearables

Beginning in 2023, Black Shark expanded into:

• Smartwatches

• Fitness wearables

• Health monitoring devices

These devices offer features such as:

• Heart-rate monitoring

• Blood oxygen measurement

• Sleep tracking

• Sports modes

• Notifications

Tablets

Black Shark has also entered the Android tablet market, aiming to deliver devices suitable for gaming, entertainment, and productivity. [1]

PC Gaming Accessories

Its ecosystem now includes:

• Mechanical keyboards

• Gaming mice

• Mouse pads

• Power banks

• Charging accessories

• USB hubs

• Cables

Black Shark developed gaming-focused software to optimize performance. Features include:

• Performance optimization

• Game launcher

• CPU/GPU tuning

• Notification blocking

• Screen recording

• FPS monitoring

• Touch optimization

• Macro controls (on supported devices)

Earlier devices featured Shark Space, while later products used JoyUI, based on Android. [1]

Black Shark has introduced several gaming-oriented smartphone features, including:

• Liquid cooling systems

• Vapor chamber cooling

• Magnetic pop-up shoulder triggers

• High touch-sampling-rate displays

• Dedicated gaming software

• Semiconductor phone cooling accessories

• Gaming-focused charging optimization

These innovations helped establish the brand as one of the pioneers in gaming smartphones. [1]

Since its founding, Black Shark has expanded into more than 100 countries and reports serving over 5 million users worldwide. Its products are sold across Asia, Europe, the Middle East, Latin America, and other international markets.

2017

• Black Shark Technology founded.

2018

• First Black Shark gaming smartphone released.

• Global expansion begins.

2020

• Expansion into gaming accessories.

• Introduction of semiconductor cooling products.

2021

• Launch of the Black Shark 4 series with 144 Hz AMOLED displays and magnetic pop-up triggers.

2023

• Expansion into tablets and smart wearables.

Present

• Focus on a broader gaming ecosystem including mobile devices, peripherals, and accessories.

[1]

Black Shark was strategically invested in and incubated by Xiaomi, which supported its early growth. Although often referred to as a Xiaomi sub-brand, Black Shark has operated as a separate company with its own branding, product development, and business strategy. [3]

Black Shark markets itself as a premium gaming technology company rather than simply a smartphone manufacturer. Its identity emphasizes:

• Performance

• Innovation

• Esports culture

• Gamer-focused design

• High-performance hardware

• Community engagement

The brand’s identity revolves around the slogan “Game is Real,” highlighting its commitment to creating immersive gaming experiences through integrated hardware, software, and services. [1]

1. About Us – Black Shark

2. Black Shark – About Us – Black Shark (Global)

3. Black Shark | Xiaomi Wiki | Fandom