About Boysen
Boysen (officially Pacific Paint (BOYSEN) Philippines, Inc.) is the largest and one of the most recognized paint manufacturers in the Philippines. The company produces a wide range of architectural paints, industrial coatings, waterproofing products, construction chemicals, and specialty finishes for residential, commercial, and industrial applications. Since its establishment in 1953, Boysen has become a household name in the Philippines, known for its emphasis on quality, innovation, and durability. [1]
History
Boysen traces its origins to 1953, when the company was founded under the trade name Columbus as a repacker of paint and lacquer thinners.
Key milestones include:
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1958 – Expanded into manufacturing its own paint products, beginning with Nation™ Paints, an economy-grade paint line.
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1960 – Acquired the license to manufacture Boysen Paints in the Philippines from the Walter N. Boysen Company of Oakland, California, USA. This marked the introduction of the Boysen brand to the Philippine market.
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1970s – Became the country’s leading premium paint manufacturer, surpassing several international paint brands operating locally.
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2000 – Opened one of the Philippines’ largest and most advanced paint manufacturing facilities.
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2010 – Ranked among the world’s largest paint manufacturers by _Coatings World_.
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2016 – Became one of the first paint manufacturers worldwide to receive Lead Safe Paint Certification from SCS Global Services.
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2018–2022 – Expanded production facilities in Cavite and Laguna, opened a new headquarters in Quezon City, established a Davao warehouse, launched The Color Library, and climbed to 45th among the world’s largest paint manufacturers according to _Coatings World_. [2]
Products
Boysen manufactures a comprehensive portfolio of paint and construction products, including:
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Interior and exterior wall paints
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Acrylic and latex paints
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Enamel paints
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Epoxy coatings
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Roof paints and waterproofing systems
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Wood stains and varnishes
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Automotive coatings
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Floor coatings
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Primers and sealers
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Construction chemicals
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Specialty industrial coatings
Its well-known product families include:
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Permacoat™
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Acrytex™
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Virtuoso™
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Healthy Home™
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KNOxOUT™
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Aquaseal™
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Konstrukt™ [3]
Innovation
Boysen has introduced several technologies aimed at improving paint performance and environmental sustainability.
Notable innovations include:
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KNOxOUT™, an air-cleaning paint that helps reduce nitrogen oxide (NOx) pollutants through photocatalytic technology.
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Healthy Home™, a low-odor, low-VOC paint formulated for indoor use.
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Lead-safe paint formulations certified by independent organizations.
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Digital color-matching tools and The Color Library, featuring more than 1,300 paint colors. [4]
Manufacturing and Facilities
Boysen operates multiple manufacturing plants and logistics facilities across the Philippines, including:
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Trece Martires, Cavite
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Dasmariñas, Cavite
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Calamba, Laguna
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Quezon City
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Davao City (warehouse and distribution)
These facilities supply both the domestic Philippine market and selected international markets. [5]
Market Position
Pacific Paint (BOYSEN) Philippines, Inc. is widely regarded as the leading architectural paint manufacturer in the Philippines. Its products are distributed through thousands of hardware stores, paint centers, contractors, and authorized dealers nationwide. The brand serves homeowners, architects, engineers, interior designers, and construction professionals. [6]
Corporate Vision
According to the company, its vision is to remain the dominant architectural coatings and construction chemicals company by delivering innovative products, maintaining customer loyalty, developing its workforce, and promoting environmentally responsible practices. [7]
Reputation
Boysen is one of the most recognizable consumer brands in the Philippines. Its long-running advertising campaigns, particularly the memorable “Habang Buhay” jingle, have made the brand a familiar name across generations. The company is also known for publishing painting guides, DIY tutorials, and color inspiration through its official blog and educational resources. [8]
Quick Facts
| Item | Information |
|---|---|
| Company | Pacific Paint (BOYSEN) Philippines, Inc. |
| Founded | 1953 |
| Headquarters | Quezon City, Philippines |
| Industry | Paints, coatings, and construction chemicals |
| Products | Architectural paints, industrial coatings, waterproofing systems, specialty finishes |
| Market | Philippines and selected international markets |
| Known For | Premium paint products, innovation, KNOxOUT™ air-cleaning paint, extensive color selection |


