C-Lium Fibre is a Philippine health supplement brand specialising in dietary fibre products derived primarily from psyllium husk, a natural soluble fibre sourced from the plant Plantago ovata. Positioned as a daily supplement, it is designed to support digestive health and assist consumers in increasing their dietary fibre intake.[1]

C-Lium Fibre is widely recognised as one of the leading fibre supplement brands in the Philippines. It is commonly associated with promoting regular fibre intake, digestive wellness, and healthier lifestyle habits.

The brand was created by Albert M. Garcia, president and CEO of Garsworth Marketing Inc., a company with established experience in consumer goods, marketing, and health products. C-Lium Fibre was introduced in December 2001, initially utilising direct selling channels before expanding into mainstream retail distribution.

Recognition grew significantly following its entry into major Philippine pharmacy channels. In 2003, the brand expanded its packaging options and retail presence due to interest from major drugstore chains, including distribution through Mercury Drug. Subsequently, availability widened through pharmacy networks and other retail outlets nationwide. Over time, C-Lium Fibre evolved into a mainstream consumer health brand, becoming strongly synonymous with natural fibre supplementation in the country.

The central concept behind C-Lium Fibre is providing a convenient method for consumers to meet daily fibre requirements. The formulation utilises psyllium husk, a plant-based fibre known for its capacity to absorb water and form a gel-like substance within the digestive system. Psyllium is extensively used in fibre supplements because its soluble fibre content contributes to bowel regularity and overall digestive health.[2]

According to product information, the regular husk formulation of C-Lium Fibre is produced without artificial colours, flavours, sweeteners, preservatives, or unnecessary additives.[1]

C-Lium Fibre is available in multiple formats to suit different consumer preferences.

Husk Powder

The traditional format consists of psyllium husk powder intended to be mixed with water prior to consumption. Available variants include:

• Regular C-Lium Fibre Husk
• Mango flavour
• Dalandan (Philippine orange) flavour
• Pineapple flavour[1]

Capsules

For consumers prioritising convenience, C-Lium Fibre is also offered in capsule form. This allows users to consume psyllium fibre without the need to mix powder into a beverage.[1]

C-Lium Fibre anchors its market positioning on three key pillars:

Natural Fibre Supplementation

The brand emphasises its plant-based origins and the use of psyllium as a natural source of dietary fibre.[1]

Digestive Wellness

Communications have traditionally focused on digestive regularity and the maintenance of healthy bowel habits.

Daily Health Habit

More recent campaigns frame fibre intake as an integral component of a broader healthy lifestyle, encouraging consumers to incorporate fibre supplementation into their daily routine.[3]

C-Lium Fibre established its prominence in the Philippine health supplement market through several strategic avenues:

• Extensive pharmacy distribution
• Health education campaigns
• Consumer testimonials
• Lifestyle-focused advertising
• Partnerships with health-related events and communities

The brand has employed approachable visual identity and consumer-friendly messaging to make discussions regarding digestive health more accessible and less uncomfortable for the general public.

C-Lium Fibre has received recognition in various Philippine consumer brand programmes. Notably, it has been cited in historical Superbrands case studies as a leading natural fibre supplement brand.

C-Lium Fibre is currently associated with Pascual Laboratories, Inc., which markets and distributes the brand as part of its consumer healthcare portfolio.[1] Pascual Laboratories is an established pharmaceutical company in the Philippines with a diverse portfolio covering medicines, consumer healthcare products, and nutritional supplements.

Among Filipino consumers, C-Lium Fibre is frequently recognised as:

• A familiar household fibre supplement
• A pharmacy-available digestive health product
• A convenient source of psyllium fibre
• A long-established Philippine wellness brand

Its longevity in the market has contributed to its status as one of the most recognised names in the local fibre supplement category.

1. C-Lium FIBRE
2. CRx C-Lium Fibre: Uses, Dosage & Side Effect | MIMS
3. Lemon GreenTea: “Push Na `Yan With My Daily Fiber” PascualLab’s fiber food supplement brand C-Lium Fibre