CESAR® is a premium dog food brand owned by Mars, Incorporated through its pet care division, Mars Petcare. The brand specializes in wet dog food, dry dog food, treats, and meal toppers, with a particular focus on small-breed dogs. CESAR is sold in more than 100 countries and is recognized for its gourmet-style recipes, convenient single-serve packaging, and emphasis on combining taste with complete and balanced nutrition. [1]

• Brand name: CESAR®

• Industry: Pet food

• Product type: Dog food and dog treats

• Owner: Mars Petcare (a division of Mars, Incorporated)

• Founded: 1970s (brand launched as a premium dog food line)

• Headquarters (parent company): McLean, Virginia, United States

• Available in: More than 100 countries

• Target market: Primarily small-breed adult dogs, with products for dogs of various life stages depending on region. [2]

CESAR was introduced by Mars as a premium wet dog food brand designed to offer gourmet-style meals for companion dogs. The brand gained popularity through its distinctive single-serving trays and recipes inspired by human cuisine, featuring meats combined with vegetables in gravy, jelly, or pâté textures.

As pet ownership evolved and owners increasingly viewed dogs as family members, CESAR expanded its range beyond wet food to include dry kibble, treats, and meal toppers in many markets. Today, the brand is one of Mars Petcare’s flagship dog food brands alongside Pedigree, Royal Canin, IAMS, and Eukanuba. [3]

CESAR’s brand philosophy centers on strengthening the relationship between dogs and their owners through enjoyable mealtimes. Its marketing emphasizes that feeding is more than nutrition—it is an opportunity to express care and affection.

The brand’s messaging has included slogans such as:

• “Love Them Back®”

• “Love Like Crazy.” (used in recent branding)

CESAR promotes recipes that are both nutritionally complete and appealing to dogs through flavor, aroma, and texture. [4]

Depending on the country, CESAR offers several product categories.

Wet Dog Food

The company’s flagship category includes:

• Classic trays

• Pouches

• Loaf-style meals

• Chunks in gravy

• Recipes in jelly

• Pâté-style meals

Common protein options include:

• Beef

• Chicken

• Lamb

• Turkey

• Duck

• Salmon

• Veal

Many recipes also include vegetables such as carrots, peas, or pumpkin. [5]

Dry Dog Food

In selected markets, CESAR produces dry kibble formulated especially for small dogs, featuring smaller kibble pieces for easier chewing. [6]

Dog Treats

The brand also offers treats including:

• Soft chewy treats

• Crunchy biscuits

• Meaty snacks

• Training treats

• Dental-style treats (in some markets)

Availability varies by country. [7]

CESAR products are formulated to provide complete and balanced nutrition when labeled as complete meals. Features commonly highlighted by the brand include:

• High-quality meat ingredients

• Balanced vitamins and minerals

• Carefully selected protein sources

• Recipes designed for taste and palatability

• Easy-to-serve individual portions

Ingredients and formulations vary by country to comply with local regulations and consumer preferences. [8]

CESAR is known for its premium packaging, including:

• Foil-sealed trays

• Easy-open pouches

• Individual serving sizes

• Recyclable trays in many regions

Single-serving packaging helps maintain freshness while reducing leftover food after opening. [9]

CESAR has consistently positioned itself as a premium lifestyle brand rather than a basic pet food product. Advertising often focuses on:

• The emotional bond between dogs and owners

• Gourmet dining experiences for pets

• Small companion dogs

• High-quality ingredients

• Attractive presentation

Rather than emphasizing veterinary or clinical nutrition, CESAR highlights the enjoyment of mealtime and everyday companionship. [10]

Through Mars Petcare, CESAR states that it works toward:

• Responsibly sourced ingredients

• More sustainable packaging

• Reduced environmental impact

• Improved supply-chain practices

These initiatives form part of Mars’ broader sustainability strategy across its pet care portfolio. [11]

CESAR products are widely available across:

• North America

• Europe

• Asia

• Australia

• Latin America

• Selected Middle Eastern markets

Product ranges differ by region based on local regulations and consumer demand. [12]

CESAR is part of Mars Petcare, one of the world’s largest pet care businesses. Mars owns numerous well-known pet brands, including:

• Pedigree

• Royal Canin

• IAMS

• Eukanuba

• WHISKAS

• SHEBA

• GREENIES

• Nutro

• CRAVE

Mars Petcare also operates veterinary and pet health services in many countries. [13]

For product information, nutrition guidance, and region-specific offerings, visit the official CESAR website for your country: CESAR Global/US or CESAR Philippines.

1. Mars Petcare | Mars Global

2. Why CESAR® Canine Cuisine And Dog Food | CESAR®

3. Our History | Mars Global

4. About Us – CESAR® Philippines

5. Small Breed Gourmet Dog Food | CESAR®

6. Premium & High Quality Dog Food – CESAR® Philippines

7. About CESAR® | CESAR® Dog Food

8. Mars Petcare | Mars, Incorporated

9. Mars Petcare | Mars Canada

10. Официальный сайт CESAR® — бренд влажных кормов для собак

11. Корм для собак: особенности, вкусы, состав рационов | CESAR®

12. Frequently Asked Questions – CESAR® Philippines