Sources: CHOHO company profile, investor information and 2026 corporate catalogue. 3

CHOHO traces its origins to 1999, when Qingdao Choho Industrial was established in China. The company initially focused on chain transmission, particularly chains for motorcycles and mechanical equipment.

Over subsequent decades, CHOHO expanded from a specialized chain manufacturer into a broader chain-system and mechanical-component manufacturer. Its product portfolio grew from motorcycle chains to include:

• Engine timing-chain systems
• Motorcycle transmission chains
• Automotive chains
• Agricultural machinery chains
• Industrial conveyor chains
• Bicycle and e-bike chains
• Saw chains
• Sprockets
• Agricultural tillage components
• Chain-driven automation equipment

The company describes this evolution as a transition from a motorcycle-chain-focused manufacturer toward a comprehensive provider of vehicle, agricultural, and industrial chain systems. 4

Public listing

A significant milestone occurred on January 11, 2021, when CHOHO was listed on the Shenzhen Stock Exchange. According to the company, it became the first A-share listed company in China’s chain-transmission industry, trading under stock code 003033. 5

The listing provided CHOHO with additional capital and visibility to expand research and development, manufacturing capacity, and international business operations.

CHOHO is fundamentally a power-transmission company. A chain-transmission system transfers mechanical power between rotating components; for example, transferring power from an engine to a rear wheel on a motorcycle, or transporting products along a conveyor in an industrial setting.

Major product categories

1. Engine chain systems
These comprise chains and related components used inside vehicle engines and transmission systems, including timing and other engine-drive functions. 6

2. Motorcycle chain systems
This is one of CHOHO’s historically significant product areas. The company manufactures motorcycle transmission chains and associated sprocket products.

3. Automotive chain systems
CHOHO has expanded into automotive applications, supplying chain-system products to vehicle manufacturers and automotive-related companies. Recent corporate materials list customers or partners including Honda, Suzuki, Yamaha, BMW, CFMOTO, Piaggio, Geely, BYD, SAIC, and Knorr-Bremse. 7

4. Agricultural machinery chains
These chains are designed for agricultural equipment used in cultivation, harvesting, and material handling. The company lists manufacturers such as CLAAS, LOVOL, AGCO, John Deere, and GIMIG among its agricultural-machine customers. 8

5. Industrial chains
CHOHO produces chains for industrial machinery, conveyor systems, production lines, logistics, and material-handling applications. These are used in automobile assembly, food processing, cement, sugar, palm-oil processing, and other industries. 9

6. Bicycle and e-bike chains
CHOHO entered the bicycle-chain business more recently. Its bicycle division was established in 2021, with products including chains for e-bikes and multi-speed bicycles. The company supplies original-equipment products to manufacturers including Yadea, Aima, Tailg, Giant, Merida, and Phoenix. 10

7. Saw chains
The company produces chains for forestry and cutting applications.

8. Sprockets and related components
CHOHO manufactures various types of sprockets designed to work with its chain systems, including standard, double-pitch, cast, and specialized industrial sprockets. 11

Motorcycles remain a central part of the CHOHO business. The company’s early development was strongly associated with motorcycle chains and sprockets, leading to relationships with major motorcycle manufacturers.

According to recent corporate material, CHOHO vehicle-chain products have been supplied to or developed for companies including Honda, Suzuki, Yamaha, BMW, KTM R2R, CFMOTO, Piaggio, Haojue, and QJMOTOR. 12

CHOHO operates in both:

• OEM/original-equipment manufacturing, supplying components directly to vehicle manufacturers; and
• Aftermarket, selling replacement chains and components through distributors and retailers.

The company states it serves more than 3,000 aftermarket customers internationally. 13

CHOHO’s expansion into automotive applications is part of its strategy to move beyond the traditional motorcycle-chain market. The company supplies chain-system products to automotive manufacturers and component companies, with a published customer list including BYD, Geely, SAIC, Great Wall, Honda, and Knorr-Bremse. 14

Products are engineered around characteristics such as:

• High wear resistance
• Precision
• Impact resistance
• Reduced maintenance
• Lightweight construction
• Reliability
• Long service life

These characteristics are critical for engine and industrial applications where chain failure can cause significant mechanical damage or production downtime. 15

CHOHO operates a network of manufacturing and R&D facilities rather than relying on a single factory. Current company information identifies facilities and operations in:

• Qingdao / Pingdu, China
• Shanghai, China
• Zhejiang, China
• Thailand
• Japan, including an R&D center

The company specifically lists CHOHO Industrial (Thailand) Co., Ltd. in Rayong, Thailand. 16

This international manufacturing presence supports global supply chains for motorcycle, automotive, and industrial-component manufacturers.

Recent corporate figures indicate CHOHO’s current scale. Its 2026 corporate catalogue reports approximately:

• 2,300+ employees
• 300 R&D personnel
• 10+ / multiple production and R&D bases
• 375 patents
• 24 national and industry standards
• 120+ registered trademark countries
• 100+ export countries
• 3,000+ aftermarket customers
• More than 2,000 chain-system models/products developed over its history. 17

While the company’s website summarizes its global footprint as products exported to 120 countries, newer corporate materials use slightly different metrics for export markets and trademark registrations.

R&D is central to CHOHO’s positioning. Rather than presenting itself solely as a low-cost chain manufacturer, CHOHO positions itself as a chain-system technology company.

The company states it operates a state-recognized enterprise technology center and has received recognition as a national technological innovation demonstration enterprise. It also participates in drafting national and industry standards. 18

Engineering work covers:

• Metallurgy and materials
• Heat treatment
• Chain geometry
• Precision manufacturing
• Wear resistance
• Fatigue resistance
• Lubrication
• Automated production
• Testing and quality control

Approximately one in six employees is a technician, reflecting the importance placed on technical personnel. 19

As an OEM supplier, CHOHO adheres to strict quality standards. The company reports qualifications and certifications including IATF 16949, the automotive-industry quality-management standard, as well as CNAS laboratory accreditation. 20

Corporate and industry honors include:

• National High-Tech Enterprise
• National Technological Innovation Demonstration Enterprise
• State-Recognized Enterprise Technology Center
• National Manufacturing Individual Champion Demonstration Enterprise
• National Specialized and Sophisticated “Little Giant” Enterprise
• China Famous Trademark
• First Chinese Machinery Industry Quality Brand

The company also lists supplier awards from Honda, Deutz, and LOVOL. 21

CHOHO’s Chinese brand name is 征和. Its stated mission is:

“Transmitting Power, Enduring Quality.”

Stated values include customer-centricity, inclusiveness, striving, innovation, and harmony. Its stated vision is:

“Revolutionizing Manufacturing in China and Worldwide.” 22

This reflects CHOHO’s positioning as a Chinese industrial technology brand with international ambitions, rather than merely a replacement-parts brand.

CHOHO has pursued an international brand strategy alongside its OEM supply business. According to company information, the CHOHO trademark has been registered in more than 120 countries. Products are exported to markets in Europe, North America and the Americas, Asia, Africa, and other regions.

The Thailand manufacturing operation is strategically relevant to Southeast Asia, while the Japanese R&D presence provides access to key automotive and motorcycle engineering markets. 23

The chain industry can be understood across several levels:

Consumer aftermarket

Replacement chains, sprockets, and related components sold through motorcycle-parts shops.

OEM

Direct supply of components to vehicle and machinery manufacturers, requiring higher engineering, consistency, and quality-control standards.

Industrial systems

Integration of products into factories, conveyors, agricultural machinery, logistics systems, and production equipment.

Consequently, CHOHO is not simply a motorcycle-chain brand; motorcycle chains represent one visible segment of a larger industrial business.

CHOHO is relevant to Southeast Asian markets due to the region’s significant motorcycle population and manufacturing base. Its Thai manufacturing subsidiary is located in Rayong, a key industrial region in Thailand. 24

For consumers in the Philippines and neighboring markets, it is important to distinguish between CHOHO as a global manufacturer and specific products sold by local distributors. Products carrying the CHOHO name may be intended for OEM use, motorcycle aftermarket use, industrial applications, agricultural machinery, or bicycle/e-bike applications. Buyers should verify exact product specifications and origin rather than assuming all CHOHO components belong to the same product tier.

• 1999 — Qingdao Choho Industrial is founded. 25
• 2000s — CHOHO develops its motorcycle-chain and sprocket business and begins establishing its independent brand.
• 2010s — Expansion from motorcycle applications into engine, automotive, agricultural, and industrial chain systems; significant growth in international trademark and export footprint. 26
• 2021 — Listed on the Shenzhen Stock Exchange on January 11 under 003033, becoming China’s first A-share-listed chain-transmission company.
• 2021 — Bicycle-chain division established, expanding into bicycle and e-bike applications. 27
• 2020s — Increased investment in intelligent manufacturing, automotive applications, agricultural machinery, industrial automation, bicycle chains, and international markets. 28
• 2025–2026 — Presented as a global chain-system technology leader with 2,300+ employees, 375 patents, 120+ trademark countries, and products reaching 100+ export countries. 29

CHOHO is a Chinese chain-transmission manufacturer that evolved from motorcycle chains into a diversified global supplier of vehicle, agricultural, and industrial chain systems. Its primary areas of expertise include:

1. Motorcycle chains and sprockets
2. Engine/timing-chain systems
3. Automotive chain systems
4. Agricultural machinery chains
5. Industrial/conveyor chains
6. Bicycle and e-bike chains
7. Industrial sprockets and related components

The company’s competitive identity is based on engineering, manufacturing scale, OEM relationships, and industrial reliability rather than consumer lifestyle branding.

From a brand-history perspective, CHOHO exemplifies the evolution of a Chinese manufacturing company from a specialized component producer into an internationally oriented industrial brand. Its trajectory can be summarized as: Motorcycle chain manufacturer → diversified chain manufacturer → OEM supplier → chain-system technology company → publicly listed global industrial brand.

The company has built a substantial manufacturing and R&D network, established relationships with major vehicle and machinery manufacturers, expanded internationally, and invested heavily in its own brand. For those familiar with motorcycle parts, CHOHO is considerably larger and more technologically diversified than its visibility in the motorcycle aftermarket might suggest, serving automotive, agricultural, industrial, logistics, and bicycle applications alongside its core motorcycle business. 30

Official source: CHOHO / Qingdao Choho Industrial official website

Clarification for Philippine and Southeast Asian buyers: If “CHOHO” is encountered in the context of general motorcycle spare parts (e.g., brake pads, bulbs, valves) sold via local marketplaces, this may represent a different product line or brand identity from the Qingdao CHOHO chain manufacturer described above. Buyers should verify product origin and specifications before purchase. 31

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