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Tommy Hung founded CoCo in 1997 in the coastal town of Tamsui, Taiwan. The original concept focused on serving freshly made tea beverages using premium whole-leaf tea rather than powdered mixes, with an emphasis on freshness and consistency.1

As bubble tea gained popularity throughout Asia in the late 1990s and early 2000s, CoCo expanded rapidly across Taiwan before entering international markets. The brand subsequently opened locations in China, Japan, Thailand, the Philippines, Indonesia, Vietnam, Australia, New Zealand, the United States, Canada, the United Kingdom, France, Spain, Germany, Peru, and numerous other countries.1 Today, CoCo is regarded as one of Taiwan’s most prominent bubble tea brands.1

The brand’s philosophy is built upon three core principles:

Freshness

Beverages are prepared upon order using freshly brewed whole-leaf teas and quality ingredients.

Quality

CoCo sources premium tea leaves, seasonal fruits, and other raw materials through a global procurement system.

Innovation

While maintaining respect for traditional Taiwanese tea culture, the company regularly develops new drinks and seasonal offerings to suit evolving customer preferences.

This approach is encapsulated in the global slogan: “Embrace Tradition, Unleash Innovation.”2

CoCo offers an extensive menu that includes the following categories:

Milk Tea

• Classic Milk Tea
• Pearl Milk Tea
• Panda Milk Tea
• Taro Milk Tea
• Brown Sugar Pearl Latte

Fresh Tea

• Green Tea
• Black Tea
• Oolong Tea
• Jasmine Green Tea

Fruit Tea

• Mango Green Tea
• Lemon Tea
• Passion Fruit Tea
• Grapefruit Tea

Fresh Milk Series

• Fresh Milk Tea
• Brown Sugar Fresh Milk
• Taro Fresh Milk

Specialty Drinks

• Yakult Series
• Macchiato Series
• Smoothies
• Slushes
• Seasonal beverages

Customers can typically customise their orders by adjusting sugar levels, ice levels, toppings, and tea bases.2

Key ingredients used by CoCo include:

• Whole-leaf tea
• Fresh fruit
• Tapioca pearls
• Aloe vera
• Coconut jelly
• Grass jelly
• Pudding
• Cheese foam
• Fresh milk

Tea leaves are sourced from regions such as Taiwan, China, and Sri Lanka, while fruits are selected based on seasonal availability and quality standards.3

CoCo has established itself as one of the world’s largest bubble tea brands, with stores in more than 20 countries and regions. These include Taiwan, China, the Philippines, Japan, Thailand, Vietnam, Indonesia, Cambodia, Australia, New Zealand, the United States, Canada, the United Kingdom, France, Spain, Germany, Italy, Belgium, the Netherlands, Sweden, Mexico, and Peru.1 Expansion into new markets continues through regional partnerships and franchise networks.1

CoCo entered the Philippine market to introduce authentic Taiwanese bubble tea prepared with fresh ingredients. The brand has since expanded across major cities and shopping malls nationwide, offering beverages made in-store using whole-leaf teas and fresh fruits.3

Mission

To provide freshly made, high-quality beverages while delivering a consistent customer experience globally.

Core Values

• Dedication
• Fun
• Care
• Innovation
• Quality
• Consistency

These values inform product development, customer service, and store design.2

According to the company, CoCo has received recognition within the bubble tea industry, including multiple World Branding Awards for quality and innovation.2

CoCo operates through a combination of company-owned stores, master franchise partners, and regional franchise operators. The specific operating model varies by country.3

• Freshly brewed whole-leaf tea
• Customisable sweetness and ice levels
• Wide range of toppings
• Taiwanese-style bubble tea recipes
• Consistent branding worldwide
• Frequent seasonal and limited-edition drinks

Since its founding in 1997, CoCo has evolved from a single tea shop in Taiwan into one of the most recognisable names in the global bubble tea industry. Its focus on fresh ingredients, customisable drinks, and consistent quality has facilitated a strong international presence and positioned it as a leading ambassador of Taiwanese bubble tea culture.1

1. CoCo Fresh Tea & Juice
2. Our Story – CoCo Bubble Tea
3. FAQ – CoCo Fresh Tea & Juice | Philippines