The trademark record specifically states that the word “CONUSEA” has no meaning in a foreign language, indicating that the name is treated as an invented brand term rather than a direct translation of a particular word.

Publicly available trademark information indicates that CONUSEA was already being used commercially by September 7, 2020. The brand subsequently pursued formal trademark protection in the United States when Shenzhen Qirun Technology Co. Ltd. filed an application for the CONUSEA mark on October 28, 2022.[1]

The application covered a broad range of toys, including children’s educational toys, dolls and doll accessories, drawing toys, electronic educational games, remote-controlled vehicles, remote-controlled aircraft, toy boats, role-playing sets, construction blocks, and toy drones.

The application was approved for publication in August 2023 and published for opposition in September 2023. The trademark was subsequently registered on December 5, 2023.

CONUSEA’s documented product portfolio is relatively broad. Rather than focusing on a single type of toy, the brand operates across several segments.

Remote-controlled toys

Remote-controlled products form one of the most visible parts of the CONUSEA range. Products found under the brand include:

• RC cars and sports cars
• RC boats and speedboats
• RC helicopters
• Other remote-controlled vehicles
• Interactive remote-controlled robots
• Remote-controlled aircraft

For example, CONUSEA-branded RC boats are marketed with 2.4 GHz remote-control systems, while some models incorporate features such as lights and water-spray effects. The brand’s RC helicopter products similarly emphasize remote control, flight operation, and interactive play.

Educational and construction toys

CONUSEA’s trademark registration explicitly covers educational toys designed to develop fine-motor, cognitive, and counting skills. It also covers construction blocks and drawing toys.[1]

Individual CONUSEA construction products have been documented as using ABS plastic and self-locking building blocks, including sets designed to be compatible with LEGO-style building systems. This places part of the brand’s product strategy within the broader educational-toy and creative-construction market.

Dolls and role-playing toys

The brand’s registered goods also include dolls and doll accessories such as:

• Doll clothing
• Doll rooms
• Doll beds
• Doll houses
• Doll fabrics and linens
• Doll strollers

Its trademark specification also includes role-playing playsets intended to allow children to imitate real-life occupations.[1]

Electronic and interactive toys

CONUSEA also appears on products incorporating electronics, lights, sound, and remote-control functions. Examples found in current product documentation include interactive robots with 2.4 GHz remote controls, simulated sound effects, and mechanical functions, as well as bubble machines and illuminated toys.

Based on its registered product categories and publicly available products, CONUSEA’s positioning can be broadly characterized as accessible, feature-oriented children’s entertainment. The brand combines traditional toy concepts—such as construction sets, vehicles, dolls, and role-playing—with features commonly found in modern electronic toys, including:

• Remote control
• LED lighting
• Sound effects
• Motion
• Water/spray effects
• Transforming mechanisms
• Interactive functions

For example, one CONUSEA toy combines sword and axe configurations with lighting, sound, and vibration effects, illustrating the brand’s emphasis on highly interactive play experiences.[2]

Because many CONUSEA products are children’s toys and some contain batteries, motors, propellers, or small components, product documentation commonly includes age and safety warnings. Several CONUSEA manuals state that particular products are not suitable for children under 36 months because of small parts and potential choking hazards. RC products also include warnings concerning rotating propellers, moving parts, batteries, and operation around water or other obstacles.

Some product documentation identifies the European Union Toy Safety Directive 2009/48/EC as an applicable safety framework for particular products. However, these references describe individual products and should not automatically be interpreted as proof that every CONUSEA product has identical certifications or regulatory status.

The trademark owner, Shenzhen Qirun Technology Co. Ltd., is identified in trademark records as being located in Guangdong, China. Individual CONUSEA product listings and manuals also commonly identify the products’ origin as Mainland China.[2]

Publicly available sources do not provide enough reliable information to establish that Shenzhen Qirun Technology manufactures every individual CONUSEA product itself. The distinction between brand owner, manufacturer, exporter, and individual marketplace seller is therefore important.

CONUSEA products can be found through online marketplaces. For example, CONUSEA-branded products are currently listed on Shopee Philippines and Lazada Philippines, including RC boats, model vehicles, and other children’s toys. Marketplace availability suggests that the brand participates in an international e-commerce-oriented distribution model, although publicly available sources do not provide sufficient information to determine the complete geographic scope of its distribution network.

The CONUSEA trademark is particularly useful for establishing the brand’s documented business scope. The U.S. trademark registration covers International Class 28, which encompasses games, playthings, and related sporting articles. The registered goods include educational toys, dolls, drawing toys, electronic educational games, RC vehicles, RC aircraft, role-playing sets, construction blocks, and drones.[1]

The registration history is as follows:

1. September 7, 2020 — First use anywhere and first use in commerce recorded.
2. October 28, 2022 — U.S. trademark application filed.
3. November 1, 2022 — Application entered into the trademark system.
4. August 15, 2023 — Application approved for publication.
5. September 19, 2023 — Mark published for opposition.
6. December 5, 2023 — Trademark registered on the Principal Register.

CONUSEA occupies a segment of the toy market centered on variety, affordability, electronic features, and recreational play rather than a narrowly defined specialist category. Its portfolio spans both simple and technologically enhanced toys. A child might encounter the brand through a construction set or model vehicle, while another product may be an RC boat, helicopter, robot, or electronic toy. This broad portfolio gives CONUSEA characteristics of a general-purpose toy brand, with a particularly noticeable presence in remote-controlled and electronic toys.

In the Philippines, examples of CONUSEA products can be found through major e-commerce marketplaces. A Shopee listing, for example, identifies a CONUSEA 2.4G RC high-speed boat and places it within the platform’s electronic/remote-controlled toy category. Lazada listings likewise show the CONUSEA name attached to products ranging from pull-back model vehicles to illuminated role-play toys.[2]

The marketplace evidence indicates that CONUSEA is not limited to one specific toy type but is instead used across a diverse catalog of children’s and recreational products.

The principal corporate information that can be independently established from trademark records is:

• Company: Shenzhen Qirun Technology Co. Ltd.
• Location: Guangdong, China
• Role: Applicant and registered owner of the U.S. CONUSEA trademark[1]

There is considerably less publicly documented information about the company’s founding history, executive leadership, workforce, manufacturing facilities, revenue, or corporate structure. Consequently, claims about those subjects should not be presented as established facts without additional primary sources.

• Toys
• Educational toys
• Remote-controlled vehicles
• Construction toys
• Electronic toys
• Toy industry
• Shenzhen
• Guangdong

1. CONUSEA Trademark Application of Shenzhen Qirun Technology Co. Ltd. – Serial Number 97653655 :: Justia Trademarks
2. CONUSEA | Lightsaber Toy AXE Light Stick 2 in 1 Sword Toys Lightstick Cosplay Role-Play Games Kids Gifts Cool Toy for adult Children boys