P Philippines Brand Wiki

About Crosspoint

Overview

Crosspoint is a medical supplies and healthcare products brand operating in the Philippines through Crosspoint Medical Supplies Corporation. The brand specializes in providing affordable medical devices, personal protective equipment (PPE), first aid essentials, and home healthcare equipment. In the Philippine market, Crosspoint distributes its products via its official website as well as flagship stores on major e-commerce platforms such as Lazada and Shopee.1

History

The company’s background traces back to its origins in China before establishing a dedicated presence in the Philippines:

  • 2008 – Operations began in China, where the company supplied medical equipment and protective products during the SARS outbreak.
  • Following the SARS epidemic, the business continued as a supplier of medical supplies due to sustained market demand.
  • During the COVID-19 pandemic, the company expanded its medical supply operations internationally.
  • 2019 – Crosspoint established its Philippine operations under Crosspoint Medical Supplies Corporation, founded by Justin Lim. The primary goal was to supply quality medical products at accessible prices for the local market.2

Business Model

Crosspoint focuses on supplying healthcare products to a diverse range of clients, including:

  • Hospitals
  • Clinics
  • Pharmacies
  • Medical professionals
  • Businesses
  • Individual consumers

The company states that it sources products from trusted manufacturers, emphasizing rigorous quality testing, safety standards, and affordability before items reach the consumer.3

Product Categories

The Crosspoint catalog covers several key healthcare categories:

Health Monitoring

  • Digital blood pressure monitors
  • Pulse oximeters
  • Thermometers
  • Nebulizers

First Aid

  • Sterile gauze
  • Surgical tape
  • Bandages
  • Cotton products
  • Adhesive dressings

Personal Protective Equipment (PPE)

  • Disposable gloves
  • Face masks
  • Medical gowns
  • Other protective gear

Medical Accessories

  • Mobility aids
  • Crutches
  • Medical consumables
  • Hospital supplies

Hospital Equipment

  • Hospital beds
  • Clinical support equipment

Additionally, its store on Lazada lists numerous health accessories and medical consumables suitable for both home use and professional settings.4

Brand Philosophy

Crosspoint describes its mission as providing:

  • High-quality medical supplies
  • Safe and dependable healthcare products
  • Affordable pricing
  • Accessible healthcare solutions

The company aims to become a trusted supplier by maintaining strict product quality, safety standards, and reliable sourcing practices.

Philippine Operations

In the Philippines, the entity operates as Crosspoint Medical Supplies Corporation, with headquarters listed in San Miguel, Manila. The company maintains distributor operations in Cebu and sells through both physical distribution channels and online marketplaces.

Regulatory Status

The Philippine Food and Drug Administration (FDA) verification portal lists Crosspoint Medical Supplies Corporation as a registered Medical Device Importer. Public records identify the company as a licensed medical device establishment. Note that individual products may have separate regulatory registrations depending on their specific classification.

Online Presence

Crosspoint makes its products available through the following channels:

  • Crosspoint Medical Supplies official website
  • Crosspoint Lazada Store
  • Shopee Official Store (linked directly from the company’s website)

Reputation

Crosspoint is positioned primarily as a value-oriented medical supplies brand. Rather than focusing on a single flagship item, it offers a broad catalog of healthcare essentials designed for both home users and healthcare facilities. Its digital presence is strongest within Philippine e-commerce marketplaces, where it markets itself as an official seller of medical devices and consumables.

Summary

Attribute Information
Brand Crosspoint
Company Crosspoint Medical Supplies Corporation
Industry Medical supplies and healthcare products
Founded Operations began in China (2008); Philippine corporation established in 2019
Founder (Philippines) Justin Lim
Headquarters (Philippines) San Miguel, Manila
Main Products Blood pressure monitors, nebulizers, pulse oximeters, PPE, first aid supplies, mobility aids, hospital equipment
Sales Channels Official website, Lazada, Shopee
Target Market Consumers, clinics, hospitals, pharmacies, healthcare professionals
Regulatory Listing Listed by the Philippine FDA as a licensed Medical Device Importer

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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