Cutora was established in 2019 after its founders recognized inefficiencies in traditional salon appointment systems. Customers often faced difficulties finding available appointments, comparing salons, and managing bookings, while salon owners relied on manual scheduling methods that increased administrative work and contributed to missed appointments.

The company developed a centralized platform to connect customers with beauty professionals while providing businesses with digital tools for scheduling, operations, and growth.

Cutora’s stated mission is:

“To transform how people discover, book, and experience beauty and wellness services worldwide.”2

The company aims to make beauty services more accessible while helping salons operate more efficiently through technology.

Cutora offers a platform designed for both consumers and salon businesses.

For customers, the platform includes:

• Online salon discovery
• Appointment booking
• Availability checking
• Booking management
• Service comparison

For salon owners, it provides:

• Digital appointment scheduling
• Calendar management
• Customer database
• Business management tools
• Growth and operational support

These services are intended to reduce manual administrative tasks and improve the customer experience.

According to the company, its core values are:

• Customer First – Designing products around user needs.
• Excellence – Maintaining high standards across products and customer experience.
• Community – Building relationships among salons, stylists, and customers.
• Innovation – Continuously improving technology for the beauty industry.

As of the latest publicly available information, Cutora reports:

• Founded in 2019
• More than 10,000 salons served
• Presence in 15+ countries
• Team of 50+ employees

Cutora states that it is building a future in which:

• Finding and booking beauty services is quick and convenient.
• Salon businesses have modern digital tools to manage appointments and grow their operations.
• Technology streamlines interactions between clients and beauty professionals.

Cutora operates within the BeautyTech and Software-as-a-Service (SaaS) sectors, focusing on digital transformation for beauty and wellness businesses. Its platform combines marketplace features for consumers with business management software for service providers, reflecting broader trends toward online booking and digital business operations in the beauty industry.

• Beauty technology (BeautyTech)
• Online appointment scheduling
• Salon management software
• Software as a Service (SaaS)

1. About Cutora — Salon Booking Platform
2. À propos – CUTORA