PT Gajah Tunggal introduced Zeneos at the Jakarta Fair (PRJ) in 2012 as a new tubeless motorcycle tire line. Contemporary materials described the launch as a strategic effort to establish a proprietary motorcycle tire brand alongside the company’s existing IRC business.2

Origins

Zeneos is a proprietary brand of PT Gajah Tunggal Tbk rather than an independent manufacturer. Gajah Tunggal has produced motorcycle tires since 1971, establishing the manufacturing foundation that eventually supported the development of Zeneos through ongoing research and production capabilities.4

Official archives record the public launch of Zeneos at the Jakarta Fair in July 2012, where it was presented specifically as a new tubeless motorcycle tire produced by PT Gajah Tunggal.5

During its initial marketing phase, Zeneos utilized mall roadshows, trade-in programs, and motorcycle events to build awareness among Indonesian riders.3

Development timeline

• 1971: Gajah Tunggal begins producing motorcycle tires, creating the manufacturing base for future brands.4
• 2012: Zeneos is officially introduced at the Jakarta Fair as a new tubeless motorcycle tire brand.5
• 2012 onward: The company promotes Zeneos through motorcycle events, roadshows, and rider-oriented activities.12
• 2022: Zeneos participates in the Indonesia Motorcycle Show (IMOS) 2022 and presents new products.4
• 2025: Zeneos introduces Ionity, described as an “EV Ready” motorcycle tire, and subsequently adds new sizes.
• 2026: Zeneos continues to be promoted alongside other Gajah Tunggal tire brands, including at Jakarta Fair 2026.

Zeneos is a brand entity rather than a separate factory. Its manufacturer is PT Gajah Tunggal Tbk, an Indonesian tire producer with facilities covering passenger car radial tires, truck and bus tires, motorcycle tires, inner tubes, and related products. The company’s 2025 annual report identifies Zeneos as its proprietary motorcycle tire brand.7

Gajah Tunggal also manufactures IRC motorcycle tires under a licensing agreement, meaning Zeneos and IRC occupy distinct positions within the corporate portfolio. The broader tire group identifies Zeneos as a key supporting brand produced in Indonesia with sales across Indonesia, the Middle East, and Southeast Asia.10

Zeneos is positioned beyond the low-cost replacement segment. The brand is built around four core pillars:

• Style
• Safety
• Comfort
• Performance

Gajah Tunggal’s annual report describes Zeneos as a brand developed through continuous research, combining safety and comfort with the lifestyle of younger Indonesian bikers while emphasizing stylish tread patterns and modern manufacturing processes.13 Consequently, Zeneos functions as a lifestyle-oriented motorcycle tire brand rather than a purely utilitarian industrial product.

Zeneos integrates Advanced Grip Design (AGD) and High Speed Grip (HSG) compound technology as central elements of its identity.14

Advanced Grip Design

Referred to as Advanced Grip Enhancement Design, this approach uses computerized design to develop tread patterns aimed at improving precision, water evacuation, and motorcycle control.14 The tread geometry is engineered to influence tire behavior on wet surfaces and steering response.

High Speed Grip compound

HSG (High Speed Grip) serves as the compound component of the Zeneos technology package. AGD and HSG are presented together as the foundation for the brand’s grip and handling characteristics.14

Sync Kerf & Sipe

This construction technology is intended to help the tire adapt to both wet and dry road surfaces, contributing to overall safety and riding comfort.6

Tread Under Cushion

Zeneos incorporates a special material layer between the tread and the underlying tire structure. This Tread Under Cushion technology is developed to address tire separation issues.8

Non-Aromatic Oil

The brand states it uses non-aromatic oil materials, which lack characteristic odors and reflect environmental considerations in the manufacturing process.8

Since its 2012 launch, the Zeneos portfolio has expanded significantly. Current models listed on the official website include:

• Zeneos Victuro
• Zeneos Strato
• Zeneos Trax
• Zeneos Ionity

Availability varies according to motorcycle type, tire size, and market. The range is segmented by tread design and specific application rather than being treated as a uniform product line.15

Zeneos Ionity

Ionity represents Zeneos’ entry into the electric motorcycle market. Introduced in 2025 and promoted as an “EV Ready” tire, additional sizes were subsequently launched at Jakarta Fair 2025. This expansion indicates the brand is adapting to evolving motorcycle technologies beyond conventional internal combustion engines.

Zeneos states that its tires hold both Indonesian and international certifications, which are explicitly listed on its official website:9

• SNI: Standar Nasional Indonesia, the national standard system.
• ISO: International standard certification for product and process quality.
• DOT: U.S. Department of Transportation regulatory marking.
• E-Mark: European regulatory marking for vehicle and tire requirements.

These certifications indicate compliance with specific regulatory or quality standards rather than serving as universal performance rankings.

Zeneos tires are manufactured by PT Gajah Tunggal Tbk in Indonesia.7 The company operates multiple facilities producing passenger car radial tires, truck and bus bias and radial tires, motorcycle tires, inner tubes, tire accessories, tire cord, nylon filament yarn, and synthetic rubber. Gajah Tunggal also maintains a proving ground and land for future expansion in Karawang.8

Unlike smaller brands that function primarily as importers or private-label distributors, Zeneos is backed by an established manufacturer with domestic Indonesian production infrastructure.

Zeneos is principally associated with the Indonesian motorcycle market. According to Gajah Tunggal’s 2025 annual report, motorcycle tires accounted for 30% of total net sales, rising from Rp4.823 trillion in 2024 to Rp5.364 trillion in 2025. Volume increased from 25.2 million to 26.9 million tires over the same period. These figures represent Gajah Tunggal’s entire motorcycle tire business and should not be interpreted as Zeneos-specific sales data.9

Group documentation identifies Zeneos as a supporting brand sold in Indonesia, Southeast Asia, and the Middle East.10

Zeneos emphasizes engagement with the motorcyclist community over purely technical marketing. Its official site highlights support for bikers through activities, challenges, and community events.11 Initiatives have included motorcycle exhibitions, product launches, rider events, promotional roadshows, environmental campaigns, and sports events. For example, in 2025, Zeneos promoted a plastic reduction campaign at Jakarta Motofest Ramadan.12 This approach reinforces its image as a motorcycle lifestyle brand.

According to Gajah Tunggal’s 2025 awards listing, Zeneos received the “Most Trusted Motorcycle Tire Brand for Performance & Safety 2025” award from Award Magazine. This constitutes industry or media recognition rather than an independent universal performance ranking.

Zeneos operates within a larger portfolio of tire brands associated with Gajah Tunggal and its corporate group:

Annual reports distinguish Zeneos as the company’s proprietary motorcycle tire brand, while IRC operates under a licensing arrangement with Inoue Rubber Company.13

From a brand perspective, Zeneos exhibits several defining traits:

1. Indonesian Origin: It is an Indonesian-developed and manufactured brand rather than an imported product sold via local distribution.
2. Established Manufacturer: The brand leverages Gajah Tunggal’s decades of tire manufacturing experience dating back to 1971.4
3. Lifestyle Focus: Zeneos combines technical specifications with styling and imagery targeting younger, lifestyle-oriented riders.13
4. Tread Engineering: The AGD approach places tread pattern engineering at the center of the brand’s identity, emphasizing grip, control, and water evacuation.14
5. EV Adaptation: The introduction of Ionity demonstrates responsiveness to the emerging electric motorcycle sector.13

As of 2026, Zeneos remains an active motorcycle tire brand under PT Gajah Tunggal Tbk. Its official website features its current portfolio and rider activities, while corporate reporting continues to identify it as Gajah Tunggal’s proprietary motorcycle tire brand.15

The brand’s current direction integrates Indonesian manufacturing, motorcycle lifestyle culture, modern tread and compound technology, safety and comfort features, and expansion toward electric motorcycles. It occupies a position as a mainstream-to-premium Indonesian motorcycle tire brand backed by a major domestic manufacturer, distinct from boutique performance labels or anonymous budget alternatives.

Zeneos is an Indonesian motorcycle tire brand launched by PT Gajah Tunggal Tbk in 2012. Developed as the company’s proprietary line, it was initially introduced as a tubeless tire series and has evolved into a broader portfolio combining style, safety, comfort, and performance. Zeneos utilizes technologies including Advanced Grip Design (AGD), High Speed Grip (HSG), Sync Kerf & Sipe, and Tread Under Cushion, and states that its products carry SNI, ISO, DOT, and E-Mark certifications. While primarily associated with Indonesia, products are also sold in Southeast Asian and Middle Eastern markets. Recent portfolio expansions include Ionity, an EV-oriented motorcycle tire reflecting shifts in the motorcycle market.13

1. Zeneos Ban Motor Pilihanku
2. Zeneos News and Activities
3. ZENEOS MALL 2 MALL | Zeneos News
4. Berita dan Aktivitas Zeneos
5. Berita dan Aktivitas Zeneos
6. Zeneos | Brandoke
7. Intip Proses Pembuatan Ban IRC dan Zeneos – Otomotifnet.com
8. Zeneos Ban Motor Pilihanku
9. Zeneos Ban Motor Pilihanku
10. Zeneos Ban Motor Pilihanku
11. Zeneos Ban Motor Pilihanku
12. Zeneos News and Activities
13. ZENEOS – LAMANSITU
14. Mengenal Ban Zeneos: Ban Motor Gajah Tunggal dengan Cengkeraman Mantap – Gudang Ban
15. zeneos.com