Deerma was established in July 2011 in Foshan, one of China’s largest manufacturing centers for home appliances.[1]

Initially, the company focused heavily on online retail and e-commerce, taking advantage of China’s rapidly expanding digital marketplace. During its early years, Deerma operated both its own branded products and e-commerce services for other appliance manufacturers.

Major Milestones

2011

• Deerma brand officially launched.

• Began selling humidifiers and household appliances online.

2014–2018

• Expanded research and development.

• Built manufacturing facilities.

• Increased investment in industrial design.

2018

• Raised major strategic investment.

• Acquired the global Philips Water business.

• Introduced additional product categories.

2019

• Adopted a strategy centered on:

• Multi-brand

• Multi-category

• Global expansion

• Entered strategic cooperation with Xiaomi-related partners.

2023

• Listed on the Shenzhen Stock Exchange ChiNext.

• Continued expanding overseas.

2024

• Introduced a refreshed corporate identity.

• Updated its mission to “Make Life Better.”

Deerma manufactures a wide range of small household appliances.

Major product categories include:

Cleaning Appliances

• Stick vacuum cleaners

• Cordless vacuums

• Wet & dry vacuums

• Robot vacuums

• Dust mite removers

• Carpet cleaners

• Steam mops

Air Care

• Humidifiers

• Aroma diffusers

• Air circulation devices

Kitchen Appliances

• Electric kettles

• Portable blenders

• Coffee accessories

Personal Care

• Hair dryers

• Massagers

• Grooming products

Water Solutions

• Water purifiers

• Water filtration systems

The company frequently emphasizes lightweight designs, minimalist aesthetics, and affordability.[2]

Deerma markets itself as a brand that combines:

• Practical functionality

• Modern industrial design

• Affordable pricing

Its long-running slogan has been:

“DEERMA – Just What You Need.”

The company states that good design should be accessible rather than a luxury.

Unlike brands that outsource most production, Deerma operates much of its own manufacturing.

The company maintains:

• Independent R&D teams

• Industrial design departments

• Manufacturing plants

• Quality control facilities

• Injection molding production

• Assembly lines

Its manufacturing network includes facilities in Foshan, Suzhou, and other Chinese cities.

Deerma products have received several international design awards, including:

• iF Design Award

• Red Dot Design Award

• K-Design Award

• Taiwan Golden Pin Design Award

• Contemporary Good Design Award (CGD)

These awards primarily recognize industrial and product design.

Beginning around 2016, Deerma expanded outside China.

Today, its products are available in many regions, including:

• Southeast Asia

• South Asia

• Europe

• Middle East

• Africa

• Latin America

The company sells through:

• Official online stores

• Regional distributors

• E-commerce marketplaces

• Electronics retailers

In the Philippines, Deerma has an official local storefront and distribution network.[2]

Deerma is not owned by Xiaomi.

However, the companies have had strategic business relationships. Deerma has cooperated with Xiaomi-related partners and has produced products that have appeared within Xiaomi’s broader ecosystem, leading some consumers to associate the brands. Despite this, Deerma remains an independent company with its own brand, management, and publicly traded parent.

Deerma competes in the value-oriented home appliance market against brands such as:

• Xiaomi

• Dreame

• Philips

• Midea

• Philips Water

• Simplus

• Perrysmith

Its market position focuses on offering modern features and attractive industrial design at relatively accessible prices.

According to the company, its mission is:

“Make Life Better.”

Its stated vision is:

“Become an innovative product company loved by one billion users worldwide.”

Deerma is widely recognized for producing affordable vacuum cleaners, humidifiers, and cleaning appliances. Community discussions often praise the brand for offering good value for money, particularly in entry-level vacuum cleaners, though experiences vary by model and usage.[3]

Deerma has evolved from a small Chinese e-commerce startup into a publicly listed global home appliance company. Its emphasis on in-house design, manufacturing, and competitively priced products has helped it establish a strong presence in the small appliance market. While best known for vacuum cleaners and humidifiers, the brand now offers a broad portfolio of cleaning, kitchen, personal care, and smart home products and continues to expand internationally.[2]

1. About us

2. Deerma | Find all your home and electrical appliances

3. Vaccum Recos please except deerma