Dona Elena was introduced to the Philippine market by Fly Ace Corporation as part of its mission to bring authentic Mediterranean ingredients to Filipino households. The brand initially launched with three olive oil variants:

• Extra Virgin Olive Oil
• Pure Olive Oil
• Pomace Olive Oil

The success of these initial offerings led to the expansion of the brand into numerous Mediterranean grocery categories sourced primarily from Spain and other Mediterranean countries. Today, Dona Elena has become a household name for Mediterranean cooking ingredients in the Philippines.1

According to Fly Ace Corporation, Dona Elena has maintained its position as the No. 1 olive oil brand in the Philippines for over 12 consecutive years. The company also describes it as the country’s leading Mediterranean food brand, serving both retail consumers and the food service industry.1

The Dona Elena product portfolio includes:

Olive Oils

• Extra Virgin Olive Oil
• Pure Olive Oil
• Pomace Olive Oil

Pasta & Tomato Products

• Marinara Sauce
• Arrabbiata Sauce
• Artichokes & Walnut Pasta Sauce
• Diced Tomatoes
• Tomato Paste
• Italian Pasta (Fettuccine, Linguine, Penne Rigate, Fusilli, Lasagna)

Mediterranean Ingredients

• Green Olives
• Black Olives
• Capers
• Pickled vegetables
• Vinegars

Seafood

• Tuna Chunks in Oil
• Gourmet canned seafood

Other Specialty Foods

• Artichokes
• Mediterranean condiments
• Imported cooking ingredients

Many of these products are officially registered in the Philippines under Fly Ace Corporation with the Food and Drug Administration.

Dona Elena promotes Mediterranean cuisine as a healthy and flavorful style of cooking. Its branding emphasizes:

• Authentic Mediterranean ingredients
• Premium product quality
• Healthy cooking
• Traditional Spanish and Mediterranean culinary heritage
• Accessibility of gourmet cooking for Filipino households

The brand frequently highlights olive oil as a cornerstone of Mediterranean cuisine and encourages home cooking using authentic imported ingredients.1

Dona Elena products are exclusively distributed in the Philippines by Fly Ace Corporation, one of the country’s major food and beverage distribution companies. The products are available in supermarkets, grocery chains, specialty food stores, and online retailers across the Philippines.1

The brand regularly collaborates with chefs, restaurants, culinary schools, and food influencers to promote Mediterranean cuisine. In 2024, Dona Elena hosted “Gusto”, a large culinary and cultural event celebrating Spanish and Mediterranean food traditions through gourmet dining, flamenco performances, and cooking demonstrations.2

Dona Elena is widely recognized in the Philippine food industry as a premium imported food brand. It is particularly associated with olive oil, where it has established strong brand recognition among consumers interested in healthier cooking and Mediterranean recipes. Over time, the brand has expanded beyond olive oil to become a comprehensive provider of Mediterranean pantry essentials.1

1. Gusto: A celebration of Mediterranean food and culture with Doña Elena
2. Manila Bulletin – Gusto: A celebration of Mediterranean food and culture with Doña Elena