Doublepow

Overview

Doublepow (倍量) is a Chinese consumer electronics brand specializing in rechargeable batteries, lithium cells, battery chargers, and related power accessories. Established in Shenzhen, Guangdong, in 2012, the brand has expanded its product portfolio to include energy storage solutions, portable fans, and other small electronics [1]. Doublepow products are distributed through domestic and international e-commerce channels, with a notable presence in Southeast Asian markets [1].

There is a distinction between the company names used in different contexts. The official English-language website identifies the operating entity as Shenzhen Doublepow Energy Technology Co., Ltd., while Chinese business registries and trademark records associate the Doublepow (倍量) brand with Shenzhen Liangpin Electronic Technology Co., Ltd. (深圳市量品电子科技有限公司) [2]. U.S. trademark filings also list Shenzhen Liangpin Electronic Technology Co., Ltd. as the original registrant of the DOUBLEPOW mark [4].

Basic Information

Field	Information
Brand	Doublepow / 倍量
Industry	Batteries, charging equipment, consumer electronics
Country of origin	China
Founded	2012
Origin	Shenzhen, Guangdong
Associated Chinese company	Shenzhen Liangpin Electronic Technology Co., Ltd. / 深圳市量品电子科技有限公司
English company name (official site)	Shenzhen Doublepow Energy Technology Co., Ltd.
Official website	doublepow.com
Main products	Rechargeable batteries, lithium batteries, battery chargers, energy-storage batteries, portable fans
Brand positioning	Consumer power products and practical consumer electronics

Chinese business directories record the legal establishment date of the associated company as August 8, 2012 [3].

History

Doublepow was founded in 2012 in Shenzhen, a major hub for electronics manufacturing and trade. The brand’s initial focus was on secondary and rechargeable batteries, including Ni-MH, Ni-Cd, lithium-ion, lithium-iron, and lithium-manganese chemistries [4].

Over time, the company broadened its scope beyond standalone batteries. It developed battery chargers, flashlights, projectors, mini fans, and various power accessories, marking a transition from a specialized battery manufacturer to a broader 3C and consumer electronics brand [5]. International operations have grown alongside domestic sales; the company states that it established an international trading entity named JUDACHIN in 2023, building on over a decade of domestic trading experience [6].

Products

The current Doublepow catalog extends significantly beyond standard AA and AAA rechargeable cells.

Rechargeable Cylindrical Batteries

Rechargeable cylindrical batteries remain the core of the Doublepow lineup. The official catalog includes:

1.2V Ni-MH and Ni-Cd batteries
1.5V lithium-ion batteries
3.2V LiFePO₄ batteries
3.7V lithium-ion batteries
Dry batteries
USB-rechargeable cylindrical batteries
AA and AAA rechargeable batteries
18650, 14500, 16340/CR123A-type, and 26650 batteries
9V rechargeable batteries
D-size batteries [7]

A notable product line is the USB-rechargeable 1.5V lithium battery. These are available in AA, AAA, and D sizes, with capacity rated in mWh rather than the traditional mAh. Current models include 1.5V AA batteries with approximately 2,750–2,775 mWh and D batteries ranging from 7,500 to 9,000 mWh [8].

Lithium Batteries

Doublepow offers various lithium-ion formats suitable for flashlights, headlamps, portable fans, toys, cameras, DIY projects, and other portable devices. The selection includes standard 18650 cells as well as smaller cylindrical formats [9].

LiFePO₄ Batteries

The brand retails 3.2V lithium iron phosphate (LiFePO₄) cylindrical batteries, including compact sizes such as 10440 and 14500. These cells target applications where LiFePO₄ chemistry is specifically required [10].

Battery Chargers

Chargers constitute a significant portion of the product range. Available models support AA/AAA batteries, lithium-ion cells, 9V batteries, and USB-rechargeable variants. Certain chargers feature individual charging bays, allowing each battery to be managed independently rather than as part of a paired set [11].

Energy Storage and Consumer Electronics

In addition to standard cells, the official catalog features a dedicated category for energy storage batteries [12]. The brand has also diversified into small consumer electronics, particularly USB-rechargeable portable fans. Current offerings include desktop clip fans, outdoor camping fans, and high-capacity rechargeable fans with features such as USB-C charging, multi-speed operation, LED lighting, and remote or touch controls. Specific models listed include an outdoor camping fan rated at 16,000 mAh and a multifunctional desktop clip fan rated at 18,000 mAh [13].

Technology and Product Positioning

Doublepow’s strategy emphasizes the shift from disposable batteries to rechargeable lithium alternatives. While standard alkaline AA batteries provide 1.5V and traditional Ni-MH rechargeables typically offer 1.2V, Doublepow markets 1.5V rechargeable lithium AA and AAA batteries designed to maintain a consistent voltage output compatible with devices requiring 1.5V class power.

Many of these batteries incorporate internal regulation electronics to stabilize voltage throughout the discharge cycle, unlike conventional Ni-MH cells that experience gradual voltage drop. Product documentation highlights features such as USB/USB-C direct charging, stable voltage output, high energy density, and integrated protection circuitry [14].

Manufacturing

According to the company profile, Doublepow operates an ISO 9001:2008-certified facility spanning approximately 10,000 square meters. Stated production capacities exceed 2 million batteries and 1 million battery chargers per month. The company reports compliance with standards including CE, RoHS, SGS, UN38.3, and MSDS [15]. These figures represent company-reported manufacturing capacity rather than independently audited production data.

International Presence

While primarily a Chinese brand, Doublepow maintains an international sales network via e-commerce and trading partners. Sources indicate sales in over 50 countries and regions, including the United States, Germany, Japan, Canada, the United Kingdom, and France [16].

The brand has visible commercial activity in Southeast Asia. For instance, Shopee storefronts in Vietnam list 14500, 18650, and 26650 rechargeable lithium batteries, while official shops in Indonesia carry AA/AAA Ni-MH batteries, chargers, and lithium cells [14].

Market Visibility in Vietnam

Vietnam represents a significant market for Doublepow battery products. Local online retailers offer a wide selection, including 14500, 18650, and 26650 Li-ion cells, AA/AAA Ni-MH batteries, LiFePO₄ cells, USB-rechargeable options, and chargers [14]. This availability has made Doublepow a recognizable option for consumers seeking affordable replacement batteries and rechargeable cells for flashlights, fans, and toys.

Brand Identity

In China, Doublepow is known as 倍量 (Bèiliàng). The brand positions itself as a provider of practical, reusable power solutions rather than a premium battery chemistry specialist. Its evolution reflects a trajectory from a rechargeable battery specialist to a consumer power products company, and subsequently to a broader consumer electronics brand [15]. A Chinese brand profile cites the slogan “创新动力，智享未来,” roughly translating to “Innovative power, intelligent enjoyment of the future” [27].

Market Position

Doublepow operates as a value-oriented Chinese brand rather than a multinational corporation comparable to Panasonic, Energizer, Duracell, or Samsung SDI. Its competitive attributes include:

Extensive Selection: The brand offers a wide variety of cylindrical formats and chemistries, including Ni-MH, Ni-Cd, Li-ion, and LiFePO₄ [16].
Accessible Pricing: Products are generally priced competitively, particularly within Chinese and Southeast Asian e-commerce platforms.
Product Diversity: The catalog covers specialty cells, chargers, energy storage, and small electronics beyond standard AA/AAA formats.
USB-Rechargeable Technology: The 1.5V USB/USB-C rechargeable AA, AAA, and D batteries distinguish the current lineup [17].
E-commerce Distribution: Online sales and international trading have facilitated expansion beyond the domestic Chinese market [18].

Strengths and Limitations

Strengths

Comprehensive range of rechargeable battery formats
Affordable pricing relative to established Western and Japanese brands
Strong footprint in Chinese e-commerce
Expanding international distribution network
Availability of 1.5V rechargeable lithium AA/AAA products
USB-C and USB direct-charging battery options
Integrated ecosystem of batteries and chargers
Diversification into portable consumer electronics

Potential Limitations

Doublepow lacks the global recognition of major battery manufacturers like Panasonic or Duracell. Independent long-term testing and technical data may be less comprehensive than that provided by tier-one brands. Consumers purchasing individual lithium-ion cells should verify specific model details, chemistry, rated capacity, maximum discharge current, and protection circuitry, as performance varies significantly across the diverse Doublepow catalog.

Corporate Structure and Naming

Researching Doublepow requires navigating differing corporate names. The official English website uses Shenzhen Doublepow Energy Technology Co., Ltd., whereas Chinese corporate databases link the 倍量 / DOUBLEPOW brand to Shenzhen Liangpin Electronic Technology Co., Ltd. (深圳市量品电子科技有限公司) [19].

Trademark records support this association; the U.S. registration for DOUBLEPOW lists Shenzhen Liangpin Electronic Technology Co., Ltd. as the original registrant, with first use dated August 8, 2012 [20]. Consequently, Doublepow is best described as a Shenzhen-based brand associated with Shenzhen Liangpin Electronic Technology Co., Ltd., whose international-facing website operates under the name Shenzhen Doublepow Energy Technology Co., Ltd.

Timeline

Year	Development
2012	Doublepow/倍量 established in Shenzhen.
2012	DOUBLEPOW trademark first use recorded as August 8, 2012 [21].
2010s	Core business focused on rechargeable Ni-MH, Ni-Cd, and lithium batteries.
Late 2010s–2020s	Expansion into battery chargers and broader consumer electronics.
2020	Participation in Guangzhou International Professional Light & Sound Exhibition noted [22].
2023	Establishment of JUDACHIN as international trading company [23].
2024	Official website highlights technological innovation and international e-commerce development [24].
2026	Catalog includes rechargeable batteries, Li-ion/LiFePO₄ cells, chargers, energy storage, and rechargeable fans [25].

Summary

Doublepow (倍量) is a Shenzhen-based Chinese rechargeable battery and consumer electronics brand founded in 2012, recognized for its extensive range of affordable rechargeable cells and chargers—including 1.5V lithium AA/AAA batteries, 3.7V lithium-ion cells, and LiFePO₄ batteries—as well as energy storage products and USB-rechargeable portable electronics [26].

About Doublepow