Qeeboo was established in Milan by Stefano Giovannoni after decades of experience designing products for internationally renowned brands. His vision was to create a new type of design company that would make high-quality designer furniture more playful, accessible, and emotionally engaging.

Unlike traditional luxury furniture manufacturers that emphasize minimalism or strict functionality, Qeeboo approaches design as storytelling. Every product is intended to communicate a personality or narrative, allowing users to build emotional relationships with the objects in their homes.

Since its launch, the brand has expanded internationally and has become a regular participant in major design exhibitions such as the Milan design events associated with the city’s annual design week. [2]

Qeeboo describes itself as creating “extraordinary objects.”

Its philosophy combines four major ideas:

Creativity

Objects should inspire imagination rather than simply fulfill practical needs.

Storytelling

Every product tells a visual story or references animals, fantasy, nature, history, or popular culture.

Emotional Design

Furniture should create emotional connections through humor, surprise, and symbolism.

Accessibility

Designer products should appeal to a wide audience rather than an exclusive luxury market.

According to the company, its products combine thought, vision, emotion, and functionality, encouraging people to reconnect with their creative side. [3]

Qeeboo produces a broad range of interior and outdoor products, including:

• Chairs

• Armchairs

• Tables

• Side tables

• Stools

• Bookcases

• Floor lamps

• Table lamps

• Wall lamps

• Decorative sculptures

• Mirrors

• Clocks

• Vases

• Planters

• Outdoor furniture

• Cushions

• Rugs

• Storage accessories

The company offers more than 170 products across these categories. [4]

Rabbit Chair

The Rabbit Chair is Qeeboo’s most recognizable product.

Designed by Stefano Giovannoni, the chair transforms a rabbit into a seat where the ears function as the backrest. It symbolizes:

• love

• fertility

• good fortune

It is produced in several sizes and finishes, including children’s versions, outdoor models, velvet editions, and metallic finishes. [5]

Giraffe in Love

One of Qeeboo’s most iconic lamps.

The lamp depicts a giraffe balancing a classical chandelier in its mouth, creating a surreal blend of sculpture and lighting.

Available in multiple sizes, including monumental outdoor versions reaching over 2.5 meters in height. [6]

Kong

Inspired by the legendary giant ape, Kong functions as both sculpture and furniture.

Some versions include:

• adjustable spotlight

• side table

• decorative centerpiece

Teddy Collection

Playful bear-shaped lamps and decorative pieces available in numerous colors and finishes.

Turtle Carry

A multifunctional collection in which a turtle supports different household objects, including:

• bookshelf

• planter

• tray table

• lamp

• valet stand

Nami Collection

A contemporary outdoor furniture collection characterized by concentric wave-inspired textures.

Includes:

• sofas

• armchairs

• coffee tables

• planters

Manufactured using recyclable polyethylene. [7]

Qeeboo frequently collaborates with internationally recognized designers and artists.

Notable collaborators include:

• Paola Navone

• Fernando Campana

• Humberto Campana

• Marcantonio

• Nika Zupanc

• Richard Hutten

These collaborations contribute diverse artistic styles while maintaining Qeeboo’s playful identity. [8]

Qeeboo uses several industrial production technologies, including:

• rotational molding

• gas-assisted injection molding

• polypropylene injection molding

• polyethylene molding

• PVD metallization for metallic finishes

Most products are manufactured in Italy, emphasizing durability and high production standards. The company notes that it pioneered the metallization of rotationally molded polyethylene using physical vapor deposition (PVD), creating metal-like finishes while retaining the lightweight properties of plastic. [9]

Qeeboo’s sustainability approach centers on creating long-lasting products rather than disposable furniture.

Key initiatives include:

• extensive use of recyclable polyethylene (PE)

• use of recyclable polypropylene (PP)

• durable construction designed for long service life

• production methods that minimize material waste

• partnerships with suppliers that emphasize responsible manufacturing

The company states that most of its molded products are made in Italy and designed to remain functional for generations. [10]

Qeeboo’s work is often associated with:

• Contemporary Italian Design

• Pop Design

• Postmodern Design

• Surrealism

• Figurative Furniture

• Narrative Design

• Collectible Design

Many products blur the distinction between sculpture and furniture, transforming animals, plants, and fantasy-inspired forms into practical household objects.

Headquartered in Milan’s design district, Qeeboo distributes its collections worldwide through design retailers, furniture stores, and online channels. The brand regularly exhibits at international design fairs and has become well known for installations during Milan’s annual design events. [11]

Qeeboo describes itself as creating “Extraordinary Objects.” Its products aim to surprise users through bold forms, vivid colors, and imaginative storytelling while remaining functional for everyday use. Rather than treating furniture solely as practical equipment, the brand encourages people to view household objects as expressive companions that add character and creativity to living spaces. [12]

1. About Qeeboo | Qeeboo

2. Qeeboo – Top design brand Italy | Fuorisalone.it

3. All Products | Qeeboo

4. Qeeboo | Extraordinary objects – Official Website

5. Sustainability | Qeeboo

6. Contacts us | Qeeboo

7. Ciao, 퀴부 ! – qeeboo 퀴부 한국공식독점수입원

8. Qeeboo | LinkedIn

9. Qeeboo | LinkedIn

10. Qeeboo | LinkedIn

11. Qeeboo | LinkedIn

12. Qeeboo