About Edison
Edison is an Indonesian brand of electric bicycles supported by Trexsporting Indonesia. The marque focuses on practical and relatively affordable electric two-wheelers designed for daily commuting, emphasizing contemporary styling, convenience, safety, and low operating costs. According to its official website, Edison electric bicycles are distributed through retail stores across Indonesia and are manufactured to comply with both Indonesian SNI standards and international ISO standards.[1]
Overview
| Field | Information |
|---|---|
| Brand | Edison |
| Industry | Electric mobility / electric bicycles |
| Product type | Electric bicycles / e-bikes |
| Market | Indonesia |
| Support / distribution | Trexsporting Indonesia |
| Manufacturer listed by brand | PT. Bumi Perkasa Lancar |
| Head office listed | Terboyo Industrial Estate, Genuk, Semarang, Central Java |
| Standards | ISO and SNI |
| Positioning | Everyday electric mobility |
| Main product families | Mova, Regale, Luma, Inspira |
The brand’s official website identifies Edison as an electric bicycle line supported by Trexsporting Indonesia, noting that its vehicles are distributed throughout the Indonesian archipelago. It further identifies PT. Bumi Perkasa Lancar, located at Jl. Terboyo Industri III No. 2, Terboyo Wetan, Genuk, Semarang, Central Java, as the company behind its official operations.
History and development
Public information regarding the early corporate history of Edison is limited. Unlike major international motorcycle or bicycle manufacturers, the brand does not publish an extensive chronological corporate history. Its development is primarily visible through the evolution of its product range rather than public milestones.
Edison has established a portfolio spanning several styles of electric bicycles, including the Mova1, Mova2, Regale, Luma Men, Luma Ladies, and Inspira. The company’s current website presents these models as its principal product families.[2] The development strategy appears centered on expanding electric mobility into diverse consumer segments rather than concentrating on a single vehicle format. For instance, the Luma line offers distinct styling for male and female riders, while the Regale emphasizes a more substantial, scooter-like design.[3]
Products
Mova
The Mova series represents one of Edison’s compact electric bicycle lines.
The Edison Mova1 is listed with a 350-watt motor and a 48V 12Ah battery. It has a claimed maximum range of approximately 40 km and features a removable battery, digital speedometer, remote alarm, pedal assist, LED lighting, and turn signals.[4]
The Mova2 utilizes a 250-watt motor and is marketed as a lightweight, compact model. Its listed equipment includes pedal assist, a remote alarm, lighting, and turn signals.[5]
Regale
The Edison Regale is a larger and more powerful model in the lineup. Specifications list a 500-watt motor and a 48V 12Ah battery, with a claimed maximum speed of 49 km/h and a maximum range of approximately 40 km.[6]
Standard equipment includes pedal assist, a remote alarm, lighting, turn signals, and a front footrest. The vehicle also features a large dashboard and storage area rated for up to 25 kg according to the manufacturer’s product page.[6]
Luma
The Luma family is positioned around a contemporary, lifestyle-oriented design aesthetic.
The Luma Men is equipped with a 550-watt motor and a 48V 12Ah battery. It offers three riding modes—Eco, Normal, and Sport—and has a claimed maximum range of approximately 45 km.[7]
The Luma Ladies shares the same technical platform as the men’s version but features different visual treatment. Edison describes its styling as specifically appealing to female riders and younger consumers, incorporating decorative character-inspired graphics.[8]
Inspira
The Edison Inspira is another model within the brand’s current portfolio. While the official Edison website lists it alongside the Mova, Regale, and Luma models, publicly available product information for this variant is less extensive than for other models in the range.
Design philosophy
Edison’s design approach centers on presenting electric transportation as a lifestyle product rather than purely utilitarian conveyance. The company consistently emphasizes trendy and elegant styling, ease of operation, everyday usability, comfort, safety, low operating costs, and environmental benefits.
Marketing materials describe the vehicles as suitable for daily use, highlighting the absence of routine servicing, low energy consumption, quiet operation, and zero direct exhaust emissions as key advantages of the electric bicycle format.
Technology and features
Depending on the specific model, Edison electric bicycles may include the following technologies:
- Electric hub motors
- 48V batteries
- Pedal-assist systems
- Multiple riding modes
- Digital speedometers
- LED lighting
- Turn signals
- Remote controls and alarms
- Removable batteries
- Tubeless tires
- Front footrests
- Rear backrests
- Storage and dashboard compartments
Specifications vary considerably between models; higher-powered units such as the Luma and Regale should not be considered representative of every Edison vehicle.
Safety and standards
Edison states that its electric bicycles adhere to SNI (Standar Nasional Indonesia) as well as international ISO standards. The brand presents compliance with these benchmarks as part of its commitment to rider safety and product reliability.[1]
Available company material specifies that its electric vehicles follow ISO and SNI standards, though it does not provide a complete public certification register for every individual specification or component across all models.
Market positioning
Edison occupies the mass-market and personal mobility segment of the Indonesian electric vehicle market. Rather than competing primarily as a high-performance electric motorcycle manufacturer, its products are presented as accessible transportation for everyday users. Styling plays a significant role in this positioning, with models like the Luma and Regale marketed as fashionable personal vehicles in addition to being functional transport.
This places Edison in a niche between conventional bicycles, standard electric bicycles, and lightweight electric scooters or mopeds within the consumer market.
Brand identity
The Edison brand is broadly characterized by four central themes:
- Accessibility: Products are intended to make electric transportation approachable for ordinary users.
- Style: Different models feature deliberately distinct visual identities rather than sharing a single utilitarian design.
- Practicality: Features such as pedal assist, removable batteries, alarms, lighting, and storage are designed for routine daily use.
- Electrification: The fundamental proposition involves replacing conventional fuel-powered short-distance transportation with battery-powered mobility.
Notable models
| Model | Motor | Battery | Claimed range | Character |
|---|---|---|---|---|
| Mova1 | 350 W | 48V 12Ah | ~40 km | Compact, everyday |
| Mova2 | 250 W | 48V 12Ah | Up to ~50 km* | Lightweight |
| Regale | 500 W | 48V 12Ah | ~40 km | Larger, comfort-oriented |
| Luma Men | 550 W | 48V 12Ah | ~45 km | Sporty/lifestyle |
| Luma Ladies | 550 W | 48V 12Ah | ~45 km | Lifestyle/female-oriented |
| Inspira | — | — | — | Lifestyle model |
*The Mova2 product page contains somewhat inconsistent figures: descriptive text mentions a 35 km range, while the specification section lists up to 50 km.[5]
Relationship with Trexsporting Indonesia
Trexsporting is closely associated with the Edison brand. The Edison website explicitly describes the marque as an electric bicycle product line supported by Trexsporting Indonesia. The site also presents Trexsporting’s distribution and product infrastructure as integral to the brand’s presence in Indonesia.[1]
The official Edison site currently lists PT. Bumi Perkasa Lancar as its operating company, providing a Semarang, Central Java address for its headquarters.
Environmental positioning
Like other electric mobility brands, Edison promotes its products partly on environmental grounds. Electric bicycles produce no tailpipe emissions during operation and generally consume substantially less energy than conventional internal combustion vehicles for short-distance travel. Edison specifically markets its vehicles as quiet and free from direct pollution, while also emphasizing lower overall energy consumption.
Reception and limitations of available information
Edison maintains a visible product presence in Indonesia, but publicly available information about the company itself remains comparatively limited. The most comprehensive sources are its own product and brand pages; independent reporting regarding corporate history, sales figures, market share, ownership structure, and financial performance is scarce.
Consequently, claims regarding Edison’s status as a market leader, its exact founding year, annual sales volume, production capacity, or market share should be treated with caution unless corroborated by additional independent sources.
References
- Sepeda Listrik Edison – Trexsporting
- Edison Mova2 – Sepeda Listrik – Trexsporting
- Edison Regale – Sepeda Listrik – Trexsporting
- Edison Luma Men – Sepeda Listrik – Trexsporting
- Edison Luma Ladies – Trexsporting
- Edison Mova1 – Sepeda Listrik – Trexsporting
- Edison Chopsticks ✅ Maret 2026 100% Original – Official Store Indonesia
- Edison ✅ Februari 2026 100% Original – Official Store Indonesia





