About EO Executive Optical
EO Executive Optical, commonly referred to as EO, is one of the largest optical retail chains in the Philippines. The company specialises in prescription eyewear, sunglasses, contact lenses, and professional eye care services. Established in 1968, it has expanded from a single store in Manila to a nationwide network of more than 300 branches, making it one of the most recognised and accessible optical brands in the country. EO is known for combining affordable eyewear with comprehensive vision care provided by licensed optometrists using modern diagnostic equipment.1
History
EO Executive Optical was founded in 1968 in Manila, Philippines, with the objective of making quality eye care and eyewear more accessible to Filipino consumers. Initially offering basic prescription eyeglasses, the company steadily expanded its product selection and professional services as demand for optical care increased.2
Over the decades, EO evolved into one of the country’s leading optical retailers through continuous investment in modern eye examination technology, exclusive eyewear collections, and nationwide branch expansion. Today, it serves customers across the Philippines with hundreds of stores located in shopping malls, commercial centres, and major cities.
Products and Services
EO offers a comprehensive range of optical products and vision care services, including:
- Prescription eyeglasses
- Fashion eyewear
- Sunglasses
- Contact lenses
- Blue-light filtering lenses
- Progressive and multifocal lenses
- Transition (photochromic) lenses
- Polarized sunglasses
- Lens coatings (anti-glare, scratch-resistant, UV protection)
- Professional eye examinations
- Vision consultation by licensed optometrists
- Eyeglass repair, adjustment, and maintenance services
The company carries both its own proprietary collections and numerous international eyewear brands.3
EO Eyewear
EO’s flagship in-house brand, EO Eyewear, began with practical prescription glasses before expanding into modern lifestyle eyewear. The collection emphasises minimalist styling, durability, and affordability while incorporating features such as multi-coated lenses, scratch resistance, anti-glare coating, UV protection, stainless steel and acetate frames, and contemporary or retro-inspired designs. The brand aims to combine vision correction with fashion, making eyewear suitable for everyday use.4
Exclusive and International Brands
In addition to its own products, EO distributes numerous internationally recognised eyewear brands, including:
- Titanflex
- Rodenstock
- Levi’s
- Kate Spade New York
- Fossil
- Mango
- Ducati Eyewear
- O’Neill
- Havaianas
- Hello Kitty
- Liberty Sport
- Jonathan Adler
- London Fog
- Dana Buchman
- Juicy Couture
- GIGI Studios
- Chiara Ferragni
These brands cater to different market segments, ranging from luxury and fashion-conscious consumers to sports and children’s eyewear.
Eye Care Technology
EO emphasises professional eye care by equipping its branches with modern diagnostic instruments, including auto-refractometers, slit lamps (biomicroscopes), retinoscopes, and ophthalmoscopes. These instruments assist licensed optometrists in evaluating refractive errors, eye health, corneal measurements, and other vision-related conditions before prescribing corrective lenses.
Mission and Vision
EO states its mission as providing excellent customer satisfaction through professional eye care services, competent healthcare personnel, modern equipment, and products that offer strong value for money. The company highlights core values such as excellence, integrity, creativity, teamwork, and fairness.
The company’s vision is “To be the customers’ exclusive choice on eye care products and services in every territory we operate.”5
Market Position and Reputation
EO is widely regarded as one of the pioneers of organised optical retail in the Philippines. Its extensive branch network, broad product selection, and focus on affordable pricing have made it a familiar choice for prescription eyewear and vision care. The company positions itself as offering both functional eye care and fashionable eyewear, serving a broad customer base across different income groups.6
EO has built a long-standing reputation as an accessible optical retailer with nationwide coverage. Customer discussions frequently cite its competitive pricing, wide frame selection, and bundled lens packages as strengths, while experiences with service speed and branch operations vary by location.7
Quick Facts
| Category | Details |
|---|---|
| Company Name | EO Executive Optical |
| Founded | 1968 |
| Headquarters | Quezon City, Philippines |
| Industry | Optical Retail and Eye Care |
| Products | Eyeglasses, Sunglasses, Contact Lenses, Optical Accessories |
| Services | Eye Examinations, Prescription Lenses, Vision Care |
| Branches | 300+ nationwide |
| Market | Philippines |
| Official Website | EO Executive Optical |
EO remains one of the Philippines’ best-known optical brands, combining over five decades of experience in eye care with a nationwide retail presence and a broad portfolio of eyewear products and professional vision services.8
