About lashion
Overview
LASHION (乐申) is a Chinese eyewear brand specialising in optical glasses, sunglasses, functional eyewear, and related vision products. Associated with Shanghai Borui Accessories Co., Ltd., the brand was established in Shanghai in 2009. LASHION positions itself as a combination of optical technology, comfort, and fashion-oriented design.
| Category | Information |
|---|---|
| Brand name | LASHION / 乐申 |
| Industry | Eyewear / Optical products |
| Founded | 2009 |
| Origin | Shanghai, China |
| Parent company | Shanghai Borui Accessories Co., Ltd. |
| Main products | Optical frames, prescription glasses, sunglasses, blue-light glasses, sports glasses, reading glasses |
| Market positioning | Mid-range eyewear brand |
| Main channels | E-commerce platforms and retail distribution |
History
Founding
LASHION was founded in Shanghai in 2009 by individuals with backgrounds in the optical industry. Founder Shen Mingda (申明达) came from a family involved in eyewear and later studied optical and eye-care subjects overseas, including training in the United States and Germany.
The brand was created to improve access to professional eyewear services and promote scientific approaches to vision correction, including professional optometry and prescription-based fitting.
Development
Offline Retail Period
In its early stages, LASHION focused on offline optical retail stores in China. The company emphasised professional optometry services and comprehensive eyewear solutions rather than solely selling fashion accessories.
E-commerce Expansion
Around 2013, the company shifted towards e-commerce development. It expanded online sales operations and built teams dedicated to product development, customer service, and online retail. The brand subsequently became active on major Chinese online shopping platforms, offering a broad selection of eyewear products.
Product Range
The LASHION portfolio covers several eyewear categories:
Prescription Glasses
The brand offers optical frames designed for customers requiring corrective lenses, including lightweight and everyday styles.
Sunglasses
Products include fashion sunglasses, polarised sunglasses, and prescription sunglasses.
Blue-Light Blocking Glasses
LASHION promotes blue-light filtering eyewear designed for users who spend extended periods using digital devices.
Specialty Eyewear
Other product categories include:
- Reading glasses
- Sports glasses
- Driver glasses
- Titanium and alloy frames
- Children’s frames
- Rimless designs
Brand Philosophy
The LASHION concept focuses on three primary elements:
Vision Health
The company emphasises professional optometry and comfortable eyewear solutions. Its early development was influenced by concerns regarding increasing myopia rates and the need for better vision-care awareness.
Fashion and Design
Unlike traditional optical shops that focus mainly on medical function, LASHION combines eyewear with contemporary fashion trends, offering various frame shapes, materials, and styles.
Accessibility
The brand targets consumers seeking affordable yet stylish eyewear, positioning itself primarily in the mid-range market segment rather than the luxury category.
Design and Materials
LASHION products commonly feature:
- Lightweight frames
- Metal and alloy construction
- Titanium-style frames
- Thin and minimalist designs
- Fashion-oriented shapes
- Functional lenses such as blue-light filtering and polarised lenses
The brand has promoted cooperation with eyewear manufacturing partners and suppliers to combine functional requirements with modern styling.
Market Position
LASHION is generally positioned as a mass-market to mid-range eyewear brand in China. Compared with international luxury eyewear groups such as Luxottica Group brands, LASHION focuses more on affordability, online retail, and direct consumer sales.
Its competitive advantages include:
- Lower price points
- Wide product selection
- Fashionable designs
- Online purchasing convenience
- Functional eyewear options
Brand Recognition
LASHION has developed recognition mainly through Chinese e-commerce channels. It is known among consumers seeking affordable prescription glasses, blue-light glasses, and casual eyewear.
Available brand rankings and marketplace profiles commonly list LASHION among Chinese eyewear brands in categories such as:
- Prescription glasses
- Blue-light glasses
- Protective eyewear
- Driver glasses
Summary
LASHION (乐申) is a Shanghai-founded Chinese eyewear brand established in 2009. The company combines optical services, functional eyewear technology, and fashion design to provide affordable glasses for everyday consumers. Starting from offline optical retail, the brand later expanded into e-commerce and developed a broad product range covering prescription glasses, sunglasses, blue-light glasses, and specialty eyewear. LASHION can be described as a Chinese mid-range eyewear brand focused on practical, fashionable, and affordable vision products.
