About Eone
Eone is a design-focused lifestyle brand best known for creating inclusive watches and accessories that can be used by both sighted and visually impaired people. The brand’s philosophy centers on universal design—creating products that are elegant, functional, and accessible without singling out any particular group of users. Rather than treating accessibility as a special feature, Eone integrates it into the product’s core design, making its products appealing to a broad audience. [1]
On Lazada Philippines, products sold under the Eone name in the Fashion Accessories category generally consist of fashion accessories such as watches, jewelry, eyewear, and related accessories offered through Lazada’s marketplace. Availability and product selection may differ from Eone’s global catalog depending on the seller and region. [2]
History
Eone was founded by Hyungsoo Kim, who conceived the idea while studying at the Massachusetts Institute of Technology (MIT). Kim learned that many blind individuals relied on either talking watches, which announce the time aloud, or fragile tactile watches designed specifically for people with visual impairments. Finding these options either impractical or lacking in style, he envisioned a product that could serve everyone equally.
Working alongside industrial designers and people with visual impairments, Eone developed a watch that allows users to tell time by touch while maintaining the appearance of a modern luxury timepiece. This inclusive approach became the foundation of the company’s identity. [3]
Design Philosophy
Eone follows the principles of inclusive design, sometimes referred to as universal design. Its products are intended to:
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Be usable by people regardless of visual ability.
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Combine accessibility with premium aesthetics.
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Avoid designs that appear medical or assistive.
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Create products that anyone would choose because of their design, not solely because of their accessibility.
According to the company, its mission is to create “fashionable products that are accessible for everyone.” [4]
Signature Products
Eone is internationally recognized for its tactile watches, particularly:
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Bradley Timepiece – The brand’s flagship watch that tells time using magnetic ball bearings instead of traditional watch hands.
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Fashion watches with minimalist styling.
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Lifestyle accessories inspired by the same principles of accessibility and modern design.
The Bradley Timepiece received widespread attention for demonstrating that accessibility and premium industrial design can coexist in a single product. [5]
Brand Identity
Eone’s products are characterized by:
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Minimalist industrial design
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Premium metal construction
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Modern Scandinavian-inspired aesthetics
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Functional simplicity
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Accessibility without visual compromise
Rather than emphasizing disability, the brand promotes inclusivity through products designed for everyone.
Target Market
Eone appeals to:
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Design enthusiasts
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Minimalist fashion consumers
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Watch collectors
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Professionals seeking understated accessories
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Individuals with visual impairments
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Consumers interested in inclusive and socially conscious product design
Presence on Lazada Philippines
On Lazada Philippines, Eone appears within the Fashion Accessories category, where shoppers may find watches and other fashion accessories sold by marketplace sellers. As with many marketplace brands, the exact assortment, pricing, and availability can vary by seller and over time. Buyers are encouraged to check seller ratings, product reviews, and authenticity indicators before purchasing. [6]
Brand Values
Eone emphasizes:
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Inclusive design
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Accessibility
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Innovation
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Minimalist aesthetics
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High-quality craftsmanship
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Everyday usability
Its approach has often been cited as an example of how thoughtful product design can benefit all users rather than only addressing a niche audience. [7]
Summary
Eone is a lifestyle and design brand built around the concept of accessible elegance. Founded to solve a real-world accessibility challenge, it has become known for creating products that blend contemporary design with universal usability. While shoppers on Lazada Philippines may encounter Eone products within the Fashion Accessories category, the brand’s global identity remains rooted in its pioneering work in inclusive product design and tactile timepieces. [8]
