ETSupply is a consumer personal-care and cosmetics brand associated with Shenzhen Yi Gong Ying Technology Co., Ltd., a company based in China. According to its United States trademark record, the brand name was first used in commerce in 2019.[1] The trademark registration covers a wide range of beauty, cosmetic, fragrance, hygiene, and personal-care products.[1]

It is important to distinguish ETSupply from unrelated entities sharing similar names. ET Supply Co. LLC in the United States and ET SUPPLY PTE LTD in Singapore are separate businesses and should not be conflated with the ETSupply cosmetics trademark.[1][2]

The U.S. trademark record specifically lists air-fragrancing preparations, beauty masks, toilet water, cosmetics, cosmetics for animals, essential oils, facial cleansers, hair glitter, hair lotions, lip rouge, lipstick, cosmetic lotions, mascara, nail cream, perfumes, skin-whitening creams, and toothpaste.[1]

The ETSupply trademark application was submitted in the United States on September 2, 2019, under serial number 88601411.[1] It was subsequently published for opposition in January 2020 and received its registration on March 31, 2020.[1] The registered owner is listed as Shenzhen Yi Gong Ying Technology Co., Ltd.[1]

The trademark record cites a first-use-anywhere and first-use-in-commerce date of January 1, 2019, placing the brand’s documented commercial activity in the late 2010s.[1]

The registered product portfolio of ETSupply is centred on Class 3 consumer beauty and personal-care goods. Rather than being limited to a single category such as skincare or makeup, the trademark encompasses several segments:[1]

• Skincare: facial cleansers, beauty masks, and cosmetic lotions
• Makeup: lipstick/lip rouge and mascara
• Hair care: hair lotions and hair glitter
• Fragrance: perfumes, essential oils, and air-fragrancing preparations
• Nail care: nail cream
• Personal hygiene: toothpaste
• Other cosmetics: general cosmetic preparations and products intended for animals

Based on its trademark classification, ETSupply functions as a broad personal-care and beauty brand rather than a narrowly specialised cosmetics label. Its registered categories span skincare, makeup, hair care, fragrance, and hygiene.

However, publicly available trademark information does not establish a detailed brand philosophy, founding story, headquarters location, revenue, employee count, manufacturing facilities, retail footprint, or official product catalogue. Such details are not presented here without additional primary-source evidence.

The ETSupply trademark is registered to Shenzhen Yi Gong Ying Technology Co., Ltd. This entity appears in the trademark record as the original applicant, original registrant, and current owner.[1]

The U.S. registration is a standard-character word mark, meaning the protection applies to the wording ETSupply itself rather than being limited to a specific graphical logo treatment. The trademark record states that the wording has no foreign-language meaning.[1]

The name ETSupply can be ambiguous due to similarly named but unrelated entities. For example, ET Supply Co. LLC is a separate U.S. business associated with wholesale durable goods that owns a trademark for “Fairwinds Designs.”[1]

Additionally, ET SUPPLY PTE LTD is a Singapore-registered company incorporated in 1995 whose listed business activities are unrelated to the ETSupply cosmetics trademark.[2]

Consequently, these companies should not be treated as subsidiaries, divisions, or predecessors of the ETSupply cosmetics brand unless corporate documentation establishes such a relationship.

1. ETSUPPLY Trademark of Shenzhen Yi Gong Ying Technology Co., Ltd – Registration Number 6023340 – Serial Number 88601411 :: Justia Trademarks
2. ET SUPPLY PTE LTD (199502496M)