• Company Name: Kimstore

• Founded: 2006

• Founder & CEO: Kim Lato

• Headquarters: Quezon City, Metro Manila, Philippines

• Industry: E-commerce, Consumer Electronics Retail

• Business Type: Privately Held

• Products: Smartphones, laptops, tablets, gaming consoles, cameras, wearables, accessories, home appliances, and consumer electronics

• Service Area: Philippines

• Official Website: Kimstore.com [1]

Kimstore was established in 2006 by Kim Lato, who was still a college student at the time. The business began as a small online gadget shop that sourced electronic devices from overseas markets and sold them at competitive prices to Filipino consumers.

In its early years, Kimstore relied heavily on online communities and social networking platforms such as Multiply, where customers arranged meetups to purchase gadgets. Because traditional e-commerce infrastructure in the Philippines was still developing, transactions were often completed in public locations before the company expanded into pickup locations and nationwide delivery services. [1]

As online shopping became more popular, Kimstore transitioned from informal meetup sales to a full-scale e-commerce operation, eventually launching its own website and expanding its logistics, payment options, and customer support.

Kimstore focuses on making technology products more accessible by offering:

• Competitive pricing

• Nationwide delivery

• Multiple payment methods

• Product warranties

• Online customer support

• Promotions and bundled deals

The company carries products from over 50 international brands, including smartphones, laptops, gaming devices, cameras, tablets, smartwatches, and accessories. According to the company, it has served more than 1.2 million customers over its history. [1]

Kimstore’s catalog includes:

• Smartphones

• Tablets

• Laptops

• Desktop computers

• Gaming consoles

• Cameras

• Audio devices

• Smartwatches

• Wearable technology

• Smart home products

• Computer peripherals

• Home appliances

• Mobile accessories

The company also provides:

• Cash on Delivery (COD)

• Credit card payments

• Bank transfers

• Installment options (on selected products)

• Warranty support

• Nationwide shipping

• Same-day and next-day delivery in select areas. [1]

Over nearly two decades, Kimstore expanded from a small online startup into one of the Philippines’ best-known online electronics retailers.

The company attributes its growth to:

• Early adoption of e-commerce

• Social media marketing

• Competitive pricing

• Broad product selection

• Customer-focused service

Today, Kimstore states that it has:

• 19+ years in business

• 50+ partner brands

• 1.2 million+ customers served

• 3.4 million+ social media followers [1]

Kimstore is widely recognized as one of the earliest successful online gadget retailers in the Philippines and is frequently cited as an e-commerce pioneer. [2]

Customer feedback has generally praised:

• Competitive prices

• Wide product availability

• Fast delivery

• Genuine products

Some customers, however, have reported concerns regarding after-sales support and warranty experiences. Online discussions also reference historical controversies surrounding the sourcing and importation of certain products in the company’s earlier years, although community commentary should be treated as anecdotal rather than conclusive. [3]

Kimstore has expanded beyond direct retail by offering:

• Corporate sales programs

• Business partnerships

• Reseller opportunities

• Marketplace integration

• Brand collaboration services

The company also maintains partnerships with logistics providers and offers dedicated support for business clients. [1]

Kimstore states that its mission is:

“To empower Filipinos with access to the newest mobile and tech devices through pro-consumer pricing, reliable service, and a seamless online shopping experience.” [1]

Kimstore’s stated vision is:

“To be the go-to online tech store in Luzon, Visayas, and Mindanao—where innovation meets trust.” [1]

Kimstore is regarded as one of the companies that helped popularize online electronics shopping in the Philippines during the late 2000s and early 2010s. Its evolution from a student-run online business to a nationwide e-commerce retailer reflects the broader growth of digital commerce in the country. [1]

1. About us – KIMSTORE

2. Kimstore | LinkedIn

3. Is Kimstore good?