FAMILY’S CHOICE – The Taste of Home is a Philippine food brand owned by Ceres Summit Corporation, a family-owned manufacturing company based in Cebu City, Philippines. The brand offers a wide range of food and beverage products, particularly cocoa, coffee, milk powders, beverage mixes, dessert ingredients, and baking products, serving both households and food-service businesses. [1]

The FAMILY’S CHOICE brand was introduced by Ceres Summit Corporation, a company with manufacturing roots dating back to 1970, when it operated as Cebu Ceres Products Company. Over the decades, the company expanded from producing powdered food products into a broader portfolio of food, beverage, pharmaceutical, cosmetic, and household products. [2]

In 2020, Ceres Summit filed the trademark “FAMILY’S CHOICE THE TASTE OF HOME” with the Intellectual Property Office of the Philippines (IPOPHL). The trademark covers various food products, including:

• Sweetened cocoa powder
• Pure cocoa powder
• Full cream milk powder
• Coffee
• Champorado (3-in-1 cocoa with cereal)
• Tableya (powder and coin forms)

The trademark was later expanded with additional products such as Original Sweetened Cocoa and 3-in-1 Cocoa. [3]

The slogan “The Taste of Home” reflects the company’s mission of providing affordable, comforting food products inspired by traditional Filipino flavors. According to Ceres Summit, the brand focuses on delivering products that are:

• Quality
• Affordable
• Safe
• FDA-registered
• Suitable for everyday Filipino households

The company emphasizes making products that can be enjoyed “in every Filipino home.” [4]

FAMILY’S CHOICE offers an extensive range of products, including:

Beverage Products

• Sweetened Cocoa
• Pure Cocoa Powder
• Original Cocoa
• 3-in-1 Cocoa
• Coffee Mixes
• Latte Mixes
• Milk Tea Powders
• Frappe Powders
• Hot Chocolate Mixes

Dairy Products

• Full Cream Milk Powder
• Creamers
• Yogurt Powder Mixes

Baking Ingredients

• Cocoa Powder
• Baking Mixes
• Dessert Mixes
• Flavoring Powders

Café and Food Service

The brand also supplies products for:

• Coffee shops
• Milk tea businesses
• Soft-serve ice cream
• Gelato
• Smoothies
• Dessert shops
• Vending machine beverage mixes

These products are marketed under FAMILY’S CHOICE and related product lines for commercial use. [5]

Products are manufactured by Ceres Summit Corporation in Cebu City. The company states that its facility is licensed by the Philippine Food and Drug Administration (FDA) to manufacture food, pharmaceutical, cosmetic, and household products. It also notes that its products are FDA-registered and issued Certificates of Product Registration (CPR). [6]

According to the company, FAMILY’S CHOICE products are developed with emphasis on:

• FDA compliance
• Product registration
• Quality control
• Affordable pricing
• Consistent manufacturing standards

The company highlights more than 50 years of manufacturing experience through its parent corporation. [7]

The “FAMILY’S CHOICE THE TASTE OF HOME” trademark is registered in the Philippines by Ceres Summit Corporation. Related trademarks include:

• FAMILY’S CHOICE
• FAMILY’S CHOICE THE TASTE OF HOME
• FAMILY’S CHOICE THE TASTE OF HOME ORIGINAL SWEETENED COCOA
• FAMILY’S CHOICE THE TASTE OF HOME 3-IN-1 COCOA

These trademarks cover various food and beverage products in International Class 30. [8]

FAMILY’S CHOICE products are sold primarily in the Philippines through:

• Supermarkets
• Grocery stores
• Baking supply stores
• Café suppliers
• Food-service distributors
• Online marketplaces

The brand serves both retail consumers and commercial businesses such as cafés, restaurants, bakeries, and beverage shops. [9]

Ceres Summit states that its mission is to provide quality and affordable food products that bring comfort and enjoyment to Filipino families while supporting businesses in the food and beverage industry. [10]

FAMILY’S CHOICE – The Taste of Home is a Philippine food and beverage brand owned by Ceres Summit Corporation. Built on the company’s decades-long manufacturing experience, the brand specializes in cocoa, coffee, powdered beverages, baking ingredients, and café supplies. Its identity centers on delivering affordable, quality products inspired by the familiar flavors of Filipino homes, with a growing portfolio serving both household consumers and commercial food-service operators. [11]

1. Family’s Choice – Ceres Summit Corporation
2. Intellectual Property Center, 28 Upper McKinley Rd.
3. Intellectual Property Center, 28 Upper McKinley Rd.
4. Intellectual Property Center, 28 Upper McKinley Rd.
5. FDA Verification Portal
6. FDA Verification Portal
7. Registration Number | FR-4000009546576
8. FDA Verification Portal
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11. Family Choice Grains Processing Center Inc. – Contact Us