Farm Stay is part of Myungin Cosmetics, a Korean cosmetics manufacturer and brand owner. Industry materials describe Myungin Cosmetics as having substantial R&D and manufacturing capabilities, identifying Farm Stay as its representative skincare brand.[3]

Secondary sources differ regarding the brand’s exact launch year; some distributors list 2007, while others cite 2009. As current official English-language materials do not specify a definitive founding date, the brand is generally considered to have been established in the late 2000s.[4]

By the early 2020s, Farm Stay had developed an extensive product portfolio and international distribution network. A 2022 Cosmoprof Asia profile described it as Myungin Cosmetics’ flagship brand, noting that the company had launched more than 400 products across skincare, hair care, body care, and makeup categories.[3]

Farm Stay’s philosophy encompasses three primary pillars:

Nature-Inspired Beauty

The brand describes itself as a naturalist cosmetics line, frequently building product concepts around botanical, marine, and other naturally derived ingredients.[2] Common ingredient themes include snail filtrate, collagen, hyaluronic acid, green tea, tea tree, citrus, cica, peptides, niacinamide, gold, and various botanical extracts. These are incorporated into specific product lines rather than serving as a single identity for the entire brand.[5]

Inclusivity for Different Skin Types

A central tenet of Farm Stay’s messaging is the inclusivity of skin types. The company states that it researches and develops products without restricting itself to a particular demographic, aiming to create safe beauty options that embrace individual differences.[1]

Accessible K-Beauty

Farm Stay occupies the value-oriented segment of the Korean beauty market. Industry descriptions highlight its combination of natural-derived ingredients, wide product variety, and affordable pricing.[3] This positioning makes the brand representative of mass-market K-beauty, characterised by recognisable skincare ingredients, attractive packaging, and approachable price points.

Farm Stay maintains a broad catalogue rather than focusing on a single hero product.

Skincare

Skincare is the brand’s central category, encompassing cleansing foams, cleansers, toners, essences, serums, ampoules, moisturisers, creams, eye creams, sunscreens, exfoliators, and facial masks. Retail catalogues show particularly extensive representation in masks, moisturisers, serums, and cleansing products.[6]

Sheet Masks

Sheet masks are among Farm Stay’s most recognisable offerings. The company produces numerous lines based on ingredients such as cica, tea tree, collagen, snail, hyaluronic acid, green tea, and various fruit extracts. This variety aligns with the strategy of offering targeted formulations for different skin concerns.

Ampoules and Serums

Ampoules form a significant part of the portfolio. The Collagen & Hyaluronic Acid All-in-One Ampoule is promoted as a bestseller, featuring marine collagen and hyaluronic acid for hydration and elasticity.[3] Specialised ampoules are also available with tea tree, snail, peptides, and botanical extracts.

Moisturisers and Creams

The brand produces numerous creams addressing hydration, soothing, and elasticity. The Collagen Water Full Moist Cream is listed among its notable products by Korean cosmetics distributors.[4]

Cleansers

Cleansing ranges include foams and exfoliating or pore-care products, with some formulations incorporating collagen or baking powder.[6]

Makeup and Other Beauty Products

While primarily a skincare brand, Farm Stay’s catalogue has historically included lip care, mascara, foundation, hair care, body care, and hand and foot care products.[3]

Farm Stay utilises ingredient- and concern-based sub-lines, consistent with K-beauty conventions.

• Collagen: Designed for hydration, suppleness, and elasticity. The Collagen & Hyaluronic Acid range is among the most recognisable.[3]
• Hyaluronic Acid: Focuses on moisture and hydration, often paired with collagen.
• Snail: Developed around snail filtrate/mucin, capitalising on the ingredient’s popularity in Korean skincare.
• Tea Tree: Positioned for soothing and calming. The Tea Tree Biome line includes ampoules, creams, and mists.[5]
• Cica: Follows the trend toward Centella-based products for stressed or sensitive-feeling skin.
• Gold and Peptides: Premium-positioned concepts such as 24K Gold & Peptide combine luxury imagery with peptide-focused skincare.[7]

Farm Stay’s strategy relies heavily on ingredient storytelling. Rather than a proprietary complex, the company develops lines around recognisable skincare ingredients:

• Hyaluronic acid: Hydration
• Collagen: Moisturisation and elasticity
• Snail filtrate: Hydration and conditioning
• Niacinamide: Brightening and conditioning
• Tea tree: Soothing and blemish care
• Cica/Centella: Calming formulations
• Peptides: Anti-ageing and firming
• Botanical extracts: Natural-derived positioning

The presence of these ingredients reflects marketing positioning and formulation choices; it does not inherently establish clinical efficacy for specific outcomes.

Farm Stay is manufactured by Myungin Cosmetics Co., Ltd., based in Gimpo, Gyeonggi Province. The official website identifies Kim Myung-hyun as CEO.[1][2] Myungin Cosmetics operates as both a brand owner and a private-label manufacturer, with an R&D team handling development from concept to production.[3] Farm Stay sits within this broader manufacturing operation rather than functioning as an independent boutique label.

The corporate structure includes:
* Myungin Cosmetics Co., Ltd. (Parent Company)
* Farm Stay (Skincare/beauty brand)
* La Ferme (Bath and body care brand)[3]

Farm Stay is distributed internationally beyond the Korean domestic market. Secondary industry and retail sources identify markets including the United States, Russia, and India.[6] The brand has been presented to international buyers at trade events such as Cosmoprof Asia.[3] Distribution channels typically include cosmetics distributors, online K-beauty retailers, importers, and regional beauty stores.

Farm Stay follows a trajectory of Korean origin, nature-inspired ingredients, high product variety, and accessible pricing within international K-beauty distribution. It is not positioned as a luxury house; its competitive proposition relies on variety, recognisable ingredients, and affordability. This allows consumers to access popular K-beauty ingredients at lower price points compared to prestige brands.

Target Consumer

The brand targets a broad audience seeking everyday skincare, hydration, soothing care, anti-ageing, brightening, and pore care. Third-party analysis characterises Farm Stay as catering to a wide range of skin types and concerns rather than a narrow demographic.[5]

Brand Identity

The name “Farm Stay” reinforces associations with nature and plants, aligning with its botanical marketing strategy. The visual identity follows K-beauty conventions with colourful ingredient imagery, clean packaging, and prominent ingredient labelling. The official message, “Stay beautiful with Farm Stay,” emphasises diversity.[1]

Farm Stay exemplifies the ingredient-focused K-beauty model popularised internationally in the 2010s and 2020s. This model prioritises specific skin concerns, recognisable active ingredients, layering routines, and affordable experimentation over singular traditional beauty philosophies. Farm Stay’s extensive catalogue supports this approach by offering numerous ingredient-specific options.

Consumer feedback reflects the brand’s status as a large, affordable skincare line. Review aggregations indicate that users appreciate the moisturising feel, gentle textures, and reasonable prices, though some note that certain formulations may feel heavy for oily skin.[5] Farm Stay is understood as a value-oriented cosmetics brand rather than a clinical dermatological company. Claims regarding ingredients like collagen or snail filtrate represent formulation choices rather than guaranteed clinical results.

Farm Stay occupies a distinct market segment compared to prestige brands like Sulwhasoo.

1. Farmstay K-Beauty: Korean Skincare & Ampoules
2. 팜스테이 공식몰
3. MYUNG IN MYUNGIN COSMETIC(FARMSTAY)
4. FARMSTAY | Slava Korea COSMETICS
5. All Farmstay Products Ranked by User Reviews
6. Farmstay: Premium Korean Skincare with Natural Ingredients
7. Farm Stay — DermApproved