Documentary evidence places MONOMOLA in the cosmetics business around 2014. A trademark filing for the name was submitted in the United States on December 16, 2014, with Beijing Moba Times Trading Co., Ltd. identified as the applicant. The trademark covered beauty masks, cleansing milk, cosmetic pencils, cosmetics, lip balm, lip cream, lip gloss, lip gloss palettes, lip polishers, lipstick, and lipstick holders. The mark was subsequently registered in August 2015.[1]

A Singapore trademark journal from 2015 likewise records Beijing Moba Times Trading Co., Ltd. in connection with the MONOMOLA mark and a broad Class 3 cosmetics portfolio, including lipsticks, beauty masks, cosmetics, cosmetic pencils, aloe-vera cosmetic preparations, and lip glosses. This suggests that Monomola was conceived not simply as a single-product lip-tint label, but as a broader cosmetics brand.

Rise of the Lip Tattoo

Monomola’s primary association among consumers is its lip-tattoo and lip-tint products. The Monomola WOW Long Lasting Lip Color became visible in Asian beauty markets between approximately 2014 and 2016. Contemporary reviews describe shades such as Rose Pink, Lovely Peach, Sexy Red, and Sweet Orange, with retailers and review sites categorizing the items as long-lasting lip colors.[2]

The product concept mirrored other “lip tattoo” products of the period: a colored liquid or gel applied to the lips, allowed to set, and then peeled off or worn down to leave a stain. This positioned Monomola within the wider Korean and Asian beauty trend toward tints, stains, and transfer-resistant lip products.

The product attracted considerable online attention in Southeast Asia. Philippine beauty blogging from 2016 documented the Monomola Lip Tattoo and its availability through local e-commerce channels.

Relationship with Molicai

Monomola’s history is linked to the name Molicai (魔力彩). A 2015 investigation into cosmetics authenticity reported that Monomola and Molicai were brands associated with the same company, with Monomola products marketed in China and Korea. The article specifically identified WOW lip products as Monomola products, even when Molicai was involved in their promotion.

Contemporary Chinese-market advertising also used “monomola (魔力彩)” in connection with the brand. This dual naming helps explain contradictory internet references regarding whether Monomola was “Korean” or “Chinese,” as the brand’s marketing identity, manufacturing ownership, distribution, and target markets were not confined to a single country.

Marketing in China

China was a significant market for Monomola during its early growth. In 2015, the K-pop group Crayon Pop was announced as an advertising model for Monomola in China. Coverage at the time described Monomola as a cosmetics brand popular in China with a presence in Beijing, Shanghai, and Guangzhou.[3]

Advertising featuring Crayon Pop promoted Monomola cosmetics including lip products, eyeliner, and cushion foundation, demonstrating expansion beyond its best-known lip products.[3] The use of a K-pop group aligned with the beauty industry’s broader use of Korean pop culture aesthetics to appeal to young consumers throughout Asia.

Although most strongly associated with lip products, Monomola’s documented portfolio was broader.

Lip makeup

The lip category was the brand’s signature area, explicitly represented in historical trademark documentation:[1]

• WOW Long Lasting Lip Color
• Lip Tattoo / Lip Tint
• Lipstick
• Lip gloss
• Lip balm
• Lip cream
• Lip polisher
• Lip gloss palettes

Eye and face makeup

Historical advertising and product references associate Monomola with eyeliner, cosmetic pencils, cushion foundation, and other color cosmetics. Crayon Pop’s 2015–2016 promotional appearances featured Monomola lip cosmetics, eyeliner, and cushion products.[3]

Skincare and masks

The trademark portfolio included beauty masks and cleansing products, indicating the brand was not exclusively a color-cosmetics company.[1]

Monomola’s historical positioning is broadly described as affordable, trend-driven Asian beauty. Its most successful products emphasized attributes attractive to younger makeup consumers:

• Long wear
• Strong pigmentation
• Lip staining
• Convenience
• Multiple shades
• Affordable pricing
• Korean/Asian beauty aesthetics

Lip tattoo products were marketed as an alternative to conventional lipstick for those seeking color that remained after eating, drinking, or daily activity. Historical consumer reviews from Southeast Asia frequently positioned Monomola as a relatively inexpensive alternative to other lip-tattoo products.

Monomola gained visibility outside China and Korea through online sellers and beauty communities in Southeast Asia. In the Philippines, Monomola Lip Tattoo products were reviewed and sold online by the mid-2010s. More recently, Philippine marketplace listings have included Monomola products such as eyebrow items and collagen/glutathione peeling creams, indicating the name continues to circulate in the local online beauty market.

However, a distinction exists between the historical Monomola brand portfolio and products currently sold under the name online. Marketplace listings may come from independent sellers, and a listing does not establish that an item is an official current product or part of an authorized distribution channel.

Historical U.S. trademark registration provides documentation of Monomola’s corporate connection. The MONOMOLA mark was filed in the United States in 2014, registered in 2015 to Beijing Moba Times Trading Co., Ltd., and originally associated with a range of cosmetic products.[1]

Trademark databases indicate that the U.S. registration reached an “un-revivable” status in 2022 because the required continued-use filing was not made.[4] This does not necessarily mean the Monomola brand ceased to exist worldwide, as trademark rights are jurisdiction-specific and a lapsed U.S. registration does not automatically establish global discontinuation.

Monomola’s reputation is tied to its early lip-tattoo phenomenon. Reviews from the 2010s frequently praised the products for strong staining ability, noticeable pigmentation, long-lasting color, affordable pricing, and the “peel-off” application method.

User experiences were not universally positive. Korean beauty-platform data for the Monomola Lip Tattoo shows mixed ratings, with users noting good pigmentation and staining alongside complaints of shorter-than-expected wear, lack of moisturization, and irritation.[5] Individual experiences vary according to formulation, skin sensitivity, product age, and authenticity.

Monomola exemplifies the mid-2010s Asian beauty-commerce boom, where products moved rapidly between Korea, China, Southeast Asia, and global e-commerce platforms. Brands increasingly combined Korean beauty aesthetics, K-pop marketing, inexpensive online distribution, and social-media beauty reviews.

Monomola’s use of Crayon Pop, its association with the Korean beauty market, its Chinese presence, and its popularity among Southeast Asian online shoppers fit this broader trend.[3] Its lip tattoo products were well suited to this environment due to their visual distinctiveness and ease of demonstration in online reviews and social media content.

Monomola is an Asian cosmetics brand best remembered for its long-lasting lip tattoo and lip-tint products, particularly the WOW Long Lasting Lip Color line popular around 2014–2016. Documentary trademark records connect the brand with Beijing Moba Times Trading Co., Ltd., while contemporary marketing presented it through a Korean/Asian beauty identity focused on the Chinese market.[1]

The brand became recognizable in Southeast Asian online beauty communities, including the Philippines, with a historical product range extending to eye makeup, facial cosmetics, masks, and other beauty items.[2] Caution is advised in describing every product currently sold online under the Monomola name as part of the historical line; publicly available evidence is stronger for the 2014–2016 cosmetics history than for continuous corporate operation through the present day.

1. MONOMOLA Trademark of Beijing Moba Times Trading Co., Ltd. – Registration Number 4798717 – Serial Number 86481301 :: Justia Trademarks
2. Female Daily – Beauty Reviews
3. Crayon Pop เปิดตัวพรีเซนเตอร์ใหม่ เครื่องสำอางค์ Monomola – Hallyu K Star
4. MONOMOLA Trademark (USPTO Serial 86481301) | USPTO Record | TrademarkElite
5. [monomola LIP TATTOO TINT PACK [SEXY RED] | Hwahae Global](https://www.hwahae.com/en/products/1932874)